Maria Stuart

Maria Stuart
Location
Howell, Michigan, USA
Birthday
February 17
Bio
Maria Stuart is an award-winning journalist, freelance writer and Internet entrepreneur. She lives in Michigan with her husband, their nearly teenage son, and Ted, the hyper labradoodle who keeps her from sitting at the computer too long. You can check out her website at mariastuart.com or TheLivingstonPost.com. Follow @mariastuart on Twitter.

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Salon.com
Editor’s Pick
FEBRUARY 7, 2011 8:11AM

'Imported from Detroit' ad rocks Super Bowl

Rate: 16 Flag

 

The best Super Bowl ad wasn’t really an ad at all. At its heart, the beautifully filmed “Imported from Detroit” ad featuring Eminem, the Chrysler 200, and some of Detroit’s amazing art and architecture, is a love song for the city in which I was born.

 

For many, Detroit is a cautionary tale, a disharmonious convergence of the absolute worst of politics, greed, race and economic realities. Even those entrusted to raise it up, who professed to love it and promised to work in its best interest, instead lined their pockets at the city’s expense.

 

It’s tough being Detroit. It’s tough being a Detroiter.

 

But the world forgets that Detroit and Detroiters are tough, and the Chrysler ad — on Detroit’s behalf — flips a big middle finger to those who’ve counted it out and danced on its grave. Detroit’s not yet ready to give up the ghost, the ad says, and for proof of its mettle, here’s what the Motor City’s making these days: Cars, cool cars, cars with attitude, cars with the will to compete.

 

The ad is all anyone’s talking about in these parts, in person and online. It made people — including me — feel instantly proud and hopeful for the future of Michigan’s still-largest city.

 

Now, some of the challenges facing Detroit will take years, maybe even decades to overcome, if at all. Many problems are just chronic facts of Motor City life.

 

But the rebounding of the auto industry is great cause for hope, and if Detroit is to once again thrive, it will be attitude — the attitude of the city, the attitude of that Chrysler ad — that lifts it from the desperate depths into which it has fallen.

 

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Motor City. I love that attitude! America can do it. We can.
I so want to believe in this commercial - I'm a sucker that way. For all of the mistakes that have been made on behalf of Detroit, for all of the hopelessness that I feel sometimes thinking about how far our state still has to go, I believe there is a great future ahead. I am a total cheerleader for my adopted home state!
It was an awesome tribute to our Detroit. It's about time someone spoke up about what's good, what can be good, and the kind of stuff we're made of. Go Motor City!!!!!!!!!!
I've never set foot in Michigan, yet I was moved by the ad. Thanks also to Eminem for standing up for his hometwon.
It was a good ad, for sure. But I have to say, it reminded me the Chrysler is now an Italian company. (Fiat)
There's an interesting response that came out today from Philadelphia, which pretty much dismisses the ad as a cover-up, pointing out that Detroit is the example of what every city should aspire to avoid becoming, that the ultimate insult for Philadelphia is to be accused of becoming "like Detroit" or "more like Detroit".
That was hands-down the best SB commercial of the day. For once, a car ad that wasn't in the "stupid" category. I loved what ChryCo did, and Eminem is a stand-up guy.
Detroit can definitely use some love. That's a great ad.
Yeah, as a native of Detroit and from having worked for one of the "Detroit 3" for a while, I agree with you totally. This was my favorite ad of the bunch (well the one with Ozzie Ozbourne was pretty close) because it had a ton of class and told an incredible story in just a short amount of time.
X flylooper...fiat is not the owner of chrysler; marchionne, the ceo, has let it slip that in two to three years the two companies might merge with the hq of the new company situated in detroit; btw, why not be a bit thankful that fiat is contributing to the rebirth of chrysler?

you can imagine how that has gone over in italy, add to it that the two-minute ad (bits of which had been shown nationally here in italy) cost m$ 2.0 that went to creat a certain image of the city, well depicted judging from this blog, and you might configure a certain
depressed feeling here....detroit's gain torino's loss (and this latter city can measure up to detroit, for sure)?
we shall see, hopefully both cities will gain from it all
saluti
Loved the ad. The car? Not so sure.
Good ad. Total attitude. I hope Detroit finds its way.
It was a great ad. I loved how it addressed the bad press the city has been getting - that's pretty much all I've seen. This ad was great in that it didn't show "decline," it showed spirit, grit, and the ultimate American Spirit. (Also, my respect for Eminem grows daily, and 10 years ago I never thought I would use the word "respect" to describe how I felt about him.)
I loved that one, too, Maria, and thought of you when I saw it. I know exactly how you feel b/c it's a feeling I'm waiting to feel on behalf of the much maligned Cleveland.
Being a native Detroiter I too was glad to see a first rate ad like this one. We'll see how the Motor City rebirth goes. There's just so much that needs to be changed in order to survive.
Really cool commercial. Enjoyed. Best to everyone in Detroit, you deserve a break.
Amazing how that commercial managed to restore something I never knew was lost. I'm not sure if I can still articulate it, but it has something to do with suddenly seeing the start of my life, being born in Detroit and being a part of a family that lived and breathed the auto industry, is something that actually can be embraced without having to struggle to explain what is good about it.

I felt I instantly have a new biography:

I can make it in the Windy City, the Twin Cities or even New York City cause I'm imported from Detroit.

(And for someone who was taught that only one company mattered and that is Ford, cheering for a Chrysler ad is saying a lot.)

Thanks for posting this!
I enjoyed that ad. It's easy to forget the auto industry's place in history; that commercial made the link between what people do for a living and who they are. That's a link you can't truly get working in lousy service jobs; you (or at least the society around you) have to make something tangible.
Sorry... I appreciate the sentiment, and it was a well-done ad. But I'm the sad and sorry owner of two piece-of-dung Chrysler products. I will never again buy one. Never.

I feel sorry for the people of Detroit. I really do. But I honestly wonder what has gone wrong that the country that put a man on the moon can't build a car (and the next model 8 years later) without endless electrical problems. I won't expound. You can imagine them.

I just want a car that runs. Nothing fancy. Nothing luxurious. Just dependable. All the ridiculous problems I've had, the places I've been stranded, the road-trip vacations almost canceled, the appointments I've missed... those matter a lot more to me than a well-made TV commercial.

Sorry Chrysler. You had two chances. You flubbed them both. I'm honestly and truly sorry for Detroit, to be beholden to a company that can't build a car.
I liked the commercial...... I wonder if anyone would actually notice if they bought something with an "Imported from America" on it ???

:-0)