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Mary Elizabeth Williams

Mary Elizabeth Williams
Location
New York,
Birthday
November 09
Bio
I work here. In my other incarnations, I'm the culture critic for PRI's The Takeaway, and my book, "Gimme Shelter" comes out from S&S 3/3/9.

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Salon.com
JULY 13, 2009 7:36AM

Ten years ago today: The Blair Witch Project

Rate: 14 Flag

Return with me to a simpler time: July, 1999.

Clinton was president. Times Square still had cars in it.  Downtown still had a World Trade Center.

In New York City, it was a month a record number of triple digit degree days. And I was pregnant with my first child. 

I was at the time Salon's fourth string movie critic, which meant I got to see a lot of dreadful teen comedies and schocky horror flicks.

But months earlier, I'd heard of a truly original and deeply unsettling little low budget fright film that had come out of Sundance. But more telling was something else.

I'm an online community person. Have been for most of my career. I host Table Talk here and had my hand in a variety of other social networks. And the buzz coming the net was unbelievable.

Filmmakers Daniel Myrick and Eduardo Sánchez had done something unprecedented: they'd created a website for their spooky mockumentary of three young people who'd gone missing in the Maryland woods. They fleshed out the myth of a witch, a curse, and a history of grim crimes. 

I was fascinated, and I called dibs.

Though I did eventually see the movie one unbearably hot night in a midtown screening room, I'll confess now that I had already had an earlier glimpse. A few weeks earlier, a well connected friend in the horror world had sent me a video copy. I watched it alone in my apartment one suffocating evening and it scared the beejeebers out of me.

That was, of course, before the interminable lines started snaking out the door of the Angelika, before the movie had become one of the most profitable films in history, before the inevitable "What's the big deal?" backlash. Before the parodies. Before the hype that I, in my own small way, helped fuel.

Though none of the actors or filmmakers went on to major stardom, the film itself, and its influence, continue to resonante.  It changed the way films are marketed. It make studios realize the power of the net community. (Hey, think maybe someday newspapers and book publishers will catch on too?)

I still think it's a nifty little thriller. I'm hard pressed to think of too many horror movies of the ensuing decade that have gotten under my skin so effectively. ("Let the Right One In," definitely, but for a thousand different reasons.) And nothing, NOTHING, I have ever written has continued to generate email like my original review of "Blair Witch." I still get letters asking if it's real.

Here's what I wrote then. 

What did you think of BWP in '99, and how well do you think it's aged?

 

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This film was nothing but hype. Had no effect on me whatsoever, and I love horror. May I recommend 1973'sDon't Look Now for horror/suspense addicts? Stars Donald Sutherland and Julie Christie.
I saw it on opening night in Chicago, and heard very little about it, aside from the raves it got at Sundance. It became one of the most unsettling experiences I've had watching a movie. I loved it then, and continue to do so (it has become a late October tradition for me). Sure, the hype was crazy, but even the most jaded have to admit the marketing plan was genius. The fact that the film justified the hype just made it all the sweeter. Yes, it still holds up.
The marketing was genius. The film was definitely an accomplishment considering the budget and how it was shot. But scary? I guess it was for some people, but not so much for me. I didn't hate the film, but it didn't scare me...and I wanted to be scared.
That movie scared the hell out of me, I thought it was never going to end and I was going to be bored to death. And the only reason I watched it was because my brother insisted. It was just like MTVs Road Rules in which a bunch of yuppie pups whined and complained, but at least the Blair group died in the end and didn't appear on RR/RW Challenge every 6 months. Thank God we didn't have to suffer through the Attack of the Blair Witch Clones.
Through the whole movie I just kept thinking (and sometimes saying out loud to the actual movie screen) "You idiots, if you'd just follow the creek downstream you're going to hit a town eventually. It's not like you're in the actual wilderness." My wilderness survival skills (which I admit most people don't have) broke the whole mechanism of suspension of disbelief and I couldn't get it back. When they got killed at the end, I thought "Well, that's what you get for being an idiot." And I still feel that way about that film. No offense to those who enjoyed it, of course.
Viva the internet! This film would probably never have seen the light of day (the light of the moon?) if not for the open access of the web. So much for the infinite wisdom of the entertainment establishment.
It was the one of the most amazing marketing campaigns I have ever witnessed. I was totally suckered in by it.

Too bad the movie didn't live up to the hype. I was much more angry than frightened.
Hee. Fun time capsule here. And I like your (old) review.

Back then, I’d heard about the movie from friends w/Live Entertainment (in the act of becoming Artisan) just after the company picked it up post-Sundance. I saw it shortly after Artisan dumped some more money into it w/reshoots and a little sound mixing. So for me, before the cool internet hype – which BTW was the result of industry marketing individuals – it seemed like a smartly done, nifty twist on a back-to-basics horror/thriller pic.

But though the internet gamut created the ‘did it happen’ buzz and brought in the huge crowds, after a while it seemed over-hyped, and I think it set the expectations a little too high for lots of moviegoers…
Oh, something else I remember – It didn’t hurt the hype that a few people were running out of theaters throwing up from vertigo-induced nausea because of all the swirling handheld camera work. Just what a filmmaker wants to hear: ‘They’re puking in the aisles!’
It's hard not to watch that now and laugh.

But I know how you feel about your first big scoop. I was the first journalist to interview Rufus Wainwright, right after he got signed to this label no one had really heard of yet, called Dreamworks. (He was the second person they signed after George Michaels). I still have the demo tape he sent them. And everytime someone talks about him, I feel like I made that guy.
I found Blair Witch intense and totally scary. Oddly enough (given my techie background), I was completely oblivious to the viral marketing campaign. After the fact, it's easy to see how it was all done, but at the time...

(For written horror fans, there are recognizable connections between Blair Witch and Karl Edward Wagner's short story "Sticks", which is really good Lovecraft pastiche.)

(Oh, and I mentioned on Thomas's blog that one of the makers of Blair Witch, Eduardo Sanchez, later did a gory low-budget horror movie, Altered, that's worth seeing.)
You know I hate to disagree with you, MB, but I didn't see the thing until after it had been well hyped. And I walked out thinking, "WTF was the big deal?" Even before the "official" backlash.

Meh.
I have to agree with Verbal Remedy. The first part of the film was spooky and then it began to unravel and I left the theater very disappointed.

M. Chariot is correct about Don't Look Now. That is a very scary movie and very well done. Venice has never been so menacing.
Another crazy scary movie in my favorites list is Wait Until Dark with Audrey Hepburn and Alan Arkin. Almost the entire movie takes place in a small NYC apartment, oh it's soooo scary.
That movie did frighten me, but unfortunately, not as much as it might have. By the time I saw it on DVD, it was not just overhyped but experiencing backlash, envy, etc. So, I watched it with great prejudice. But it was scary. I wish now I'd seen it in the theatre.
Fascinating that you still get mail about the movie. I felt the movie had merit, but I just don't fall into the group that thinks it was anything Earth shattering. A decent flick? Sure. Totally horrifying? Maybe not so much.
Still, I like the fact that it did so well on such a shoestring budget. That is always cool and sort of puts me on the side of the minority of those who saw the film.
I was one of those one line at Angelika. Saw it with my son, then 17, and his friends. I hated it. I was not frightened but annoyed that i had 'bought into the hype.' Now, however, even though i have not seen the film since that day I think it's really something. Certain scenes still play back in my head and if i think about the film now I get chills. Whatever I did not sense in the film on the day I saw it, I do now and that's a testament to an excellent film.
I saw it as a "sneak preview" in Amsterdam, the Netherlands: there you get to see a preview of an up and coming movie without knowing which one, which is part of the thrill. As such I had no idea what I was going to see so my viewing experience was not "polluted" by the hype. All I remember is that I was ok till the end when I see this person facing the corner of the wall, which scared the living daylights out of me (partly thanks to this women behind me who had a freaking screaming fit). You know what I'm talking about. My girlfriend wanted to see it later with me when it became a hype, but me? No. Seeing it once was enough. Best horror fix ever because of the minimalism.
I saw it opening night at Pipers Alley. The crowd was huge but I remember it being eerily quiet as everyone left. It was like collective jaws were being picked up off the floor.

I also remember having a discussion with my parents who saw it much later after the hype and were only annoyed and nauseated by the film. I can see both opinions.

I still think it's a really original horror movie, though. The parodies prove that- you can't parody something so well unless it's unique.
Two words: annoying, boring.

You want to see something really scary? Pay attention to the world around you.
I know they're classics, but I've always been meh on Don't Look Now and Wait Until Dark.

The Shining, however, makes me want to hide under the bed.
I wrote a review on this locally when it came out and it pretty much mirrors yours. I've always admired ingenuity and these guys truly got imaginative both in making the film and more importantly marketing it. I admit to feeling as if I were watching a documentary several times throughout the film. I loved the open-ended ending with much left to the imagination. I never dared watch any lame sequel. All that would have done was ruin the memory of the creepiness of it's predecessor. I admit to really loving and getting the film. Creepiness gets me over gore every time. That's why the original "Halloween" really got to me in '78 as a 13 year old who for two or three days was afraid to go outside at night.

Great remembrance of indeed, a happier and simpler time.
Rated
I saw it in a theater in Alaska when it first came out. I remember thinking that the people in the movie were unbelievably naive campers. I didn't understand why they were lost. Compared to the wilderness around here, the woods in that movie looked tame. I noticed hiking trails in almost every shot. Most of the conversation after the movie kept returning to "How could they possibly have been lost?" Maybe you need to come from an urban background in order to suspend your disbelief that much.

One lasting influence from that movie: I still call it the "Blair Witch cam" whenever I notice bouncy motion sickness inducing handheld camera work.