I'm not much for blueberry smoothies or whatever, but I am a fan of David Rees's dark and brilliant webcomic Get Your War On. (I've been quoting the line "This dude is wearing a really fucked up jacket -- can I cap him?" for nine years now.)
Apparently Jamba Juice likes the comic too. After declaring recently that he wanted people to have a "passion" for his product, CEO James White launched a provocative new campaign. Believe it or not, this was the work of an actual ad agency.
But wait a minute, isn't their corporate clip art guy exactly GYWO's guy?
One could argue that the comic's art is too public domainy to rip off. And Rees himself admits that "as soon as I start talking about how their word balloons look like my word balloons, I sound like a crazy man in a bathrobe."
So why does Rees care? Why should anybody? Because as he says on his blog, "I don’t want people to think I took my beloved Accounts Payable and Accounts Receivable dudes and pimped them out for some overpriced juice franchise."
Really, is that that little clip art in the world that Jamba had to take the handful that Rees has made famous?
And smoothies: still suck.