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Megan Stewart

Megan Stewart
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Loveland, Colorado, United States
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January 09
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After my husband got laid off from his IT job, we both became midlife college students. I'm finishing up a master's degree in journalism while doing freelance religion reporting and putting the final touches on a second novel.

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Salon.com
Editor’s Pick
DECEMBER 18, 2009 10:45AM

Viral Christianity?

Rate: 6 Flag

 

 

The other day a Facebook friend posted a link to a video called “Nativity Dance” made at Highland Park Presbyterian Church to the tune of Chris Brown’s “Forever.”  The video looked and sounded familiar, probably because it’s a copycat of the “JK Wedding Entrance Dance” that went viral on You Tube five months ago.  

 

Probably the duplication was meant to be cute, but as I watched Joseph and Mary dance down the isle, with Mary holding what appeared to be a basketball under her blouse, along with shepherds, wise men and angels, I sort of cringed inside.

 

Not because I thought it was sacrilegious.  It's just this co-opting isn’t exactly new.  I have a vague memory of an old bumper sticker that said “Give the Master Charge of your life.”  For the longest time after Master Charge changed its name to Mastercard, I thought it was because of the way their trademark had been co-opted by Christians (rather than the negative connotation of “charging” items).

 

A creative writing instructor was fond of saying she didn't borrow, she stole.  It's not unique to Christians to take inspiration from someone else's creativity. The problem is that not all copycat works are exactly, well, inspired.

 

The youth paster or whoever thought up the “Nativity Video” probably thought it would be a great idea to play off a viral video, hoping to introduce the same “virus” into Christianity.  But though the young people in the audience seemed to enjoy the entertainment, they didn’t seem quite as elated as the audience in the church for the wedding video.  This native was so restless that when the video paused to rebuffer, she paused it and didn’t realize till later that Mary gave birth to the doll she’d held under her blouse during the dance.

 

The thing that made the wedding video so appealing was that it was the expression of the bride’s creativity and of her friends’ and future husbands’ willingness to ham it up to make the day special.  It was this uniqueness that made the video so popular, giving the viewer thoughts of “why didn’t I think of that?” or “it must take a special sort of person to do something so adventurous on her wedding day.”  None of that appeal came through in the “Nativity Dance.”  At least, it didn’t for me.


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American Christianity has been using/stealing gimmicks for, oh, I don't know, probably thirty years or more. It's quite a put-off for me too.
As a pastor, I cringed at the wedding video too. I'm all for joyous celebration in worship; however, I think the focus was in the wrong place. The nativity story, whether or not one accepts it literally, is a beautiful, greatly loved narrative that, like the Passion narrative, is capable of standing absolutely on its own. Some wedding embellishments aren't appropriate for the sanctuary.

Children's pageants are a hybrid between worship and performance art, and anything can happen. Two years ago, I had a little sheep strip off her furry sock gloves like Gypsy Rose Lee, climb into the manger and sit there grinning. Everybody loved it. Everybody will remember it. But was the focus on the Incarnation?
Great post Megan. I give the Presbyterian Church a C+ for effort and pretty good choreography for a volunteer organization. I first saw this on Jim and Pam Halpert's wedding on an episode of "The Office". Did NBC also copy the JK Wedding video, as Michael Scott said? If so, I guess I can't get too upset with the "Nativity" video producers. I'm a little embarrassed to admit that I actually wept when I watched "The Office" version. I got a lump in my throat with "JK" and just a small smile for the Presbyterian kids.
Gwendolyn: I always believed in the notion of investing in talents, which doesn't mean we can't look elsewhere for seeds of inspiration, but that we're growing things in the soil of our own talents.

High Lonesome: I confess I like the spontaneity of kids' programs and am willing to forgive a little bit of irreverence. But you make a good point: are they missing the point? Even beyond the spiritual element, I think about a woman getting ready to give birth in a dirty stall and the last thing that comes to mind is dancing.

Dave: I loved that JK video when I first saw it. Though it's not something I would have done at my own wedding, I would have loved to be one of the guests at that wedding. Maybe that's why it didn't work as well for me the second time around.
While I realize this copied the wedding dance, Chris Brown was just a bad choice. I don't think Joseph smacked Mary across the face for getting pregnant.
Someone needs to investigate that Mary imposter to see if her kids have shaken baby syndrome.
I loved both videos, the original wedding and this pastiche. In fact I wouldn't mind having a funeral along those lines if my friends and family could be talked into it. What was the name of that music again?
Is it just me, or does the song suck?
GregorMendel: I wondered about the Chris Brown connection, too.
Jodi: Good suggestion. I thought the whole "giving birth" thing during the performance was a bit odd. Didn't think about shaking the baby.
Jean: The song is called "Forever" by Chris Brown. There might be more to the title than that. The ITunes popup doesn't seem to come through on embedded videos.
Matthew: I'm kind of neutral on the song. Not my favorite style of music, but I can see how it might appeal to some.
I thought this was boring. The audience didn't seem to excited either. The cast danced in, then danced out. And what was with the 3 wise men bringing big boxes wrapped in x-mas paper?

Reminds me of folk masses when I was a kid. The churchy people trying to be hip and falling very short.
i didn't get the virus the first time around -- never saw the wedding video -- and i watched this one before reading the post. coming at it fresh, i thought the video was funny for the first minute or so. the music is okay, though not something i'd seek out and not a good fit for the story. unfortunately, it was the story that the performance lost. you see the dramatis personae (omitting the sheep) in order of appearance. maybe after the dance they eventually got around to joseph wanting to call it all off, the slog to bethlehem, the grime on the low-class shepherds, the long, hard journey of the magi, etc. i hope so.

i've been to and participated in lots of these performances and found that the good ones give time and space for the lows and highs, including the spontaneous mistakes and performances of the little kids, who always get to be sheep (i love the sheep).
hrndnwmn: I agree. Other than some initial surprise the audience doesn't seem that into the whole thing, which for a church audience doesn't say much for the performance.
charliemk: Well said. You definitely lose the nuance on a story that is happy only in the context of modern-day church traditions. Reminds me of a man I knew who insisted without support that Jesus was a member of the middle class.
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suprized i didnt see lighting shoot down
Ugh! I have to admit I only watched 57 second of this. Not everyone is a great dancer.
HistoricalHome: Did you mean lightning? Yeah, it is sort of surprising, isn't it?
Upstate: Yeah, especially when carrying a basketball/baby under one's apparel!
Interesting--I started to look at this without having read a word of what you wrote, and immediately thought _exactly_ the same things that you evidently have done. I find this derivative, pointless, and, yes, tacky. (I realised not everyone else may, but that's my reaction.) I found the wedding video equally tasteless, and, sorry, just assume that the bride and groom will be staging a similar number for their divorce party within a coupla years.
Dewey Red: I hadn't thought of the wedding video in terms of what it predicted about the future of the marriage. Generally I think the need to make an excessively big deal about such things may hint at compensation (for what may be lacking in the relationship). And as others have commented, the nativity video is somewhat tacky.
You feel the same way about this as I feel about Christian rock.
Jeanette: Yep. You hit the nail on the head with that article.
Like some others here, I was only able to watch a few seconds. It isn't just Christian services and Christian rock that lacks creativity. Often Christian publishing leans too heavily on outside sources for its creativity, reacting instead of acting.

I thought this particular event was just plain tacky.
Robyn: As a novelist, Christian publishing is area of interest for me as well. After attending one writing conference I realized the occasional Christian who aspires to write like Flannery O'Connor is more than made up for by the hundreds who are content to write 2-dimensional pablum.
Megan, thanks so much for reading and commenting!
The music is fun, uplifting, and moving, but there is this secondhand and slightly cheesy quality for an obvious ripoff. What's next, a viral Chris Brown Bush-Cheney commercial?
old new lefty: I wouldn't be surprised.
free movies: In theory, you'd want the church to go viral. It seems to me, the other alternatives for an organism would be to either die out, or function like a cancer (conversion by the sword?) The question being whether it would be better to mimic other viruses, or find your own unique (and hopefully positive) qualities to promote "contagion."
I truly feel that christianity is the last thing in the world that we need to be viral right now.
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Spil and I were discussing viral this, viral that, and viral marketing the other day. Don't think I'd want my church or my market to go viral. Doesn't a virus destroy the cell it invades, merely using it to replicate itself so it can do the same to other cells? Spil and I call upon Schmai-Gunug to save us from churches or marketers who merely want to sacrifice us "cells" to replicate themselves!
Every institution, corporation, nonprofit organization, lobby has been stealing gimmicks since TV invaded all US homes. Christians are rather late to the party. Why single Christians out?
free movies: I've also looked into the organic church movement. I'm not sure if it's right for me, but I do think people like Frank Viola raise some legitimate concerns.

Redstocking Grandma: I single out Christianity partly because I am a Christian, and also because Christian doctrine doesn't list "everybody's doing it" as a legitimate excuse for behaving in a particular fashion.
Bongo Wafer: Touche, good point.
Ugh! I have to admit I only watched 57 second of this. Not everyone is a great dancer.

eteleon
DV and PP: Agree about the music imitation and dance quality. I just saw a rap done by a conservative group intended to draw young conservatives. Interesting idea, but the energy and spirit that makes that style appealing was totally lacking.
Not bad. funny dance. I dont know which type of dance was it though.


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Quite funny dance..I have not watched it completely but its funny.


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Like some others here, I was only able to watch a few seconds. It isn't just Christian services and Christian rock that lacks creativity. Often Christian publishing leans too heavily on outside sources for its creativity, reacting instead of acting.

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Nice clip. Very funny dance. Though I dont know the dance

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Very funny. :) I'll share it with my friends. Thank you.

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Kind of hard to sort the comments out from the seeming Spam here. If I missed yours, please don't feel offended.

sexyrussian: Interesting! The antichrist does appear to be a reference to first century Gnostics, something I've considered writing about, since it's often conflated into end-times prophesy (where it's not even mentioned).

wikigrrrrl: Thanks.
Wow!! that's what you call dancing. Nice clip and interesting article.

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Very usefull blog. Nice piece of work. Keep it up.
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Groups tend to co-op popular culture and adapt it to their own purpose to give their message in a relevant way. This is not unique to Christian groups either. As for the bumper sticker that as well is nothing new taking a slogan or saying that is widely known and using humor such as puns or play on words to give a new meaning.

As for copying I would have to say TV is the largest offender by far. There are very few new ideas, most are reworks of other work. And even original ideas have elements of past work. Maybe that is because the creative is a accumulative process build on each generation of work.
i think there are some wonderful dancers in this video! detox