I'm not usually tempted by infomercials, other than the Time-Life Ultimate Rock Ballads collection, and you can't blame me there--it had that one Glass Tiger song--how is that NOT worth $118? But give me a half-hour pitch for some new kitchen gadget, and I will stare at the tv transfixed, wondering, "How have I managed to even feed myself without this?"
Television has taught me that my way of doing things in the kitchen will just lead to spills, messes, and wasted money . Why, according to an ad I saw for some vacuumy sealer thing, last year alone I threw away more than FIVE HUNDRED THOUSAND DOLLARS WORTH OF FOOD!
I wasn't into cooking when Ginsu Knives came out, and since I've started taking cooking seriously, I've still never needed to slice through an aluminum can. I have considered the Magic Bullet set, partly because it's the only infomercial product I know that's named after an assassination conspiracy theory.
For a hundred bucks, you start with a high-torque power base, and I think it was the great chef Escoffier who said, "La cuisine est tout au sujet du couple, bébé!" (Yes, I looked up the French word for 'torque' for you people.)
Naturally, you get your cross blade and your flat blade, your tall AND short bullet cups, some steamer/shaker tops, and your resealable containers. You also get party mugs with 'comfort lip rings,' because who hasn't had a party ruined by uncomfortable mugs?
At this point I'm sure you're thinking "That's probably all there is," but in fact...THERE'S MORE! There's a Magic Bullet Cookbook that's worth the hundred bucks by itself--if only because it includes a recipe for 'snazzy' egg salad. I've made egg salad before, but it's never had any snazz!
And they'll throw in a blender, and a juicer that "works as easily as the two-hundred dollar juicers." You know, those two-hundred dollar juicers so many of us grew up with.
That's twenty-one pieces of time-savin' convenience. Which isn't as impressive as the Cake Pops kit--that has twenty-five pieces, although, to be fair, eighteen of those are the sticks you use to hold the cake pops. I'm just sayin', that's really only one item--The Sticks. Weirdest part of the ad is when they talk about not wanting to deal with "the hassle of cake." Yeah, because After "The Man," cake is probably the biggest source of hassle in my life. What?
I own one "As Seen On TV" product. As a fiftieth-birthday gift, a well-meaning friend bought me a Slap-Chop. See, in order to chop with it, you slap the top of it, so it's basically for people who feel the chopping experience doesn't include enough violence. And I gotta say, you can release a surprising amount of aggression slap-chopping.
Around the same time of night when you might see a Slap-Chop ad, there are also a huge number of career oriented ads, but I don't imagine they're very effective. I'm pretty sure most people watching basic cable at four in the morning have already made peace with not having a job.
No matter which barely-accredited almost-fictional school is being pitched, the ads are the same. Perky people telling their friends about the rewards of an exciting career at the cutting edge of tomorrow's jobs in the growing field of computer science. Or refrigeration and heating. Or medical transcription.
I saw the same actress on two different ads--she must be taking a double major in dental hygeine and motorcycle repair. What really caught my attention was an ad for Le Cordon Bleu, because they have an online program! Really? How does that work? Unless Apple has come up with a computer interface that allows you to taste or smell what you cooked, how do they know if you passed a test?
I think it was Marlon Brando who once said in an interview with Playboy, "Regret is a useless emotion," and I would have to agree (though I'm guessing he DID regret appearing in The Island of Dr. Moreau with Val Kilmer). So, I wouldn't use the word 'regret' but I will say, I wish I had discovered my inner foodie when I was younger, because I would have considered culinary school.
But no, I entered college as a cybernetics major, because you know what they say, "If you have a cybernetics degree, you can...build cool robots?" Actually, I'm not really sure what I was planning to do with a cybernetics degree , or with any of the other degree paths I tried.
My last major of record was English--clearly by that point I'd given up on the idea of 'earning a living'--and I constantly had to answer the question, "What are you gonna DO with your degree?" If I'd been in cooking school, it would have been so much easier. I could have said "I'm gonna cook, dumbass."
The Culinary Institute of America seems like the Harvard of cooking schools, and their curriculum features all the classes you might expect--food safety, nutrition--plus something called 'meat fabrication,' which sounds a bit too Orwellian for my tastes ("Lunch will be served immediately after the meat is fabricated.")Also, you're required to take two foreign languages, meaning the average chef, when he graduates, is more globally aware than most other Americans.
I was seriously considering a career at the cutting edge of tomorrow's jobs in the growing field of...meat fabrication, when I learned how much a culinary education costs. At the Institute, tuition is just over fifty THOUSAND dollars. Now I know why duck confit is so expensive. Hell, a duck probably only costs ten or twelve dollars--the other forty bucks is so the chef can pay off his student loans!
At this stage of my life, though, if I somehow came across fifty grand, I think I'd pass on culinary school. Instead, I'd invest that money in some sort of cooking gadget that I could sell for $21.95 in a half-hour show. Maybe a quinoa sifter ("Tired of sifting your quinoa the old-fashioned way?"), or specially-designed asparagus tongs.
All you have to do is tell people that the way they've always done some kitchen task is "too much hassle" or "throwing money down the drain." Maybe add the phrase "space-age technology." Sure, I'd have to spend money on a B-grade celebrity spokesperson ("Now here's TV's Scott Baio with a testimonial for the revolutionary new Asparagus Master!"). And I'd have to actually invent something, but after that, it's pure profit.
"Are you spending too much time flipping your omelets by hand? Do you always overcook one side of the pancake? Tired of burgers sticking to supposedly non-stick pans because you didn't flip them in time? How many meals have you ruined with flimsy spatulas? Then you need The Flipper! Powered by the same technology used in NASA's advanced weather satellites, a tiny patented mechanism activates the Turbo Food Paddles on The Flipper, so you can serve perfectly-flipped food every time!"


Salon.com
Comments
~Nodding~ If you watch any TV from like 9ish am till about 4pm, you'll discover that most people in that time frame, according to the Networks, are either looking for a lawyer to sue for their injuries, or want to pawn their unwanted gold!!!
In other words, yeah, I'm out of work, and I'm watching Regis and possibly later on Jerry Springer and maybe, just maybe a soap opera.
I NEED A JOB, SOMEBODY HIRE ME!! I WORK CHEAP!! HOW CHEAP? I CAN'T LEGALLY SAY!! :D
;-)
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Bwahaha! I was hoping you'd write about informercial gadgets. Thanks for the much needed laugh. This was most excellent, Mr. C.
Another great piece.
When on vacation, my spousal equivalent and I love to schlock shop, which always includes a visit to the local "As Seen On TV" store to gawk, guffaw and sometimes wonder.."Why didn't *I* think of that?!"
"Great post. You're a very good writer. That really made me think. www.theflipper.com "
Funny, Mr. Comedy. : )
My family was thrilled to see me as Uber Ham, and in stitches laughing! But I sure hope I get to be one of the SHOCKED infomercial people so happy and amazed about a worthless product, SOON!
In any case, this was superbly funny as well as mildly disturbing.
MisterComedy you certainly are.
--rated--
50,000 in tuition for a culinary degree? Yikes. And for that you don't even get frat parties, football games or spring break in Cancun! My son is a restaurant cook with an art degree. He's worked in restaurants since he was fifteen and one good thing about cooking is that if you're the sort that shows up to work on time, you can always find a job.
skypixie: if, by spam, you mean "tasty, bad for you and oddly satisfying," then yes, my writing is spam...
Lisa: glad to oblige, Ms. K!
Miguela: i admire your strength...
Mary: thanks for getting me back on track...
Myriad: yeah, i don't 'need' most of the gadgets i own...
Trudge: excellent idea! i will become a spambot!
HoaD: "Soylent Green is PEOPLE!"...and i love schlock shopping...
Christine: truth is the best source material for comedy...
Damon: we'll take advance orders at http://meatloafmuffins.com
ks: thanks for the affirmation!
linnnn: i think the pocket fisherman might have been the first--and i think the 'on tv' products are decent about 25% of the time...
JT: bt you can't just get ONE Ginsu knife--you need the whole set!
Erica: Thanks!
Charlie: i'm sure i'm not the only one on here who wants to see a pic of you as UberHam...
dunniteowl: that's my marketing hook--"The funny, yet mildly disturbing humor of Mister Comedy"...
Bellweather: must. find. goodwill. need. more. gadgets.
johanna: yeah, i'm pretty sure they made that part up...
r.
I'm just waiting for the day that the Culinary Institute of America teams up with the Central Intelligence Agency and sends chef spies all over the world. Is it an accident they both have the letters CIA?I think not!
rated!
I confess: when I'm at WalMart I find myself drawn to the "As Seen on TV" aisle. So far I have resisted purchasing anything, but . . . that pillow for side-sleepers . . . hmm.