Last night I was watching TV. I wasn't paying too close attention to what was going on until a commercial came on. It featured a man wearing a snakeskin jacket while going places where such attire would be deemed inappropriate, a board meeting, the golf course and so on. But then the commercial took a rather dark turn when the man boarded an old ship. On this ship was a group of people drinking Heineken Light beer and placing wagers and in the center of the crowd was a pit with two cobras. Clearly the man was attending and betting on an illegal snake fight.
I was shocked, is this really the message Heineken Light wanted to make? Lets get drunk and bet on the cruelty to animals? I decided to look up the video on youtube to make sure I hadn't been mistaken in what I saw. I was right, clearly the people in the video were betting on snake fighting, the message was loud and clear.
I decided to express my outrage over this ad by leaving a comment on the youtube page and I got a response from the company who had produced the commercial, "lighten up...they're fake snakes." I couldn't believe this cavalier attitude towards the promotion of animal cruelty especially in light of the recent case involving football star Michael Vick.
I contacted Heineken and expressed my disgust with their choice of subject matter to promote thier product. Not being a beer drinker I can't actually boycott their product but I do encourage others to follow suit and let them know that this commercial violates all standards of good taste and decency and demand that not only is it pulled from the air but an apology be made to anyone with scruples.
And thus ends my rant. If you are interested in seeing the commercial I have provided a link at the bottom of the page, as I couldn't get the HTML to work. Trust me, you might be just as shocked as I was.
And if you wish to contact Heineken's advertising executive directly here is is e-mail address.