From Japan: QR Codes Take NY Time Square

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JUNE 17, 2010 1:26AM

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Last week, QR-Codes took NYC like a Japanese monster movie when giant QR Codes were placed all over Time Square. With a QR compatible cell phone, you could take a snap shot a bar code on any object and go right to a Web site.

QR or Quick Response codes are scrambled images that contain messages and URLs that can be quickly transferred to users’ mobile devices.

QRCODE2

And they can appear just about anywhere. In Japan, QR codes are available on all sorts of items, from magazines to business cards to billboards to body art. NYC embraced the concept by placing huge QR codes all over buildings in Time Square. The experiment led cell phone users to governmental agency Web sites.

http://dsinsights.blogspot.com/2008/12/wired-magazine-highlights-times-square.html

Currently, Blackberry QR-code reader software called BeeTagg and UpCode. Windows Mobile, Symbian and UIQ can also read QR-codes.

The Fifth Estate potential here is for people and communities to build out their own real estate and messaging to further equalize the opportunity for anyone to reach the public.