Let’s just say I called it first in my blog back on July 6th. Now P.R. experts are saying the iPhone 4 will be recalled.  I have been following this Apple story since my blogging career started --about a month ago. Back then I likened the circumstance of the faulty phone to the BP response to the oil spill -- slow and ineffective.

Now a host of crisis communications agree that Apple needs to put the fire out.  A class action lawsuit initiated by citizens has developed out of this fiasco.  What’s strange is that Apple has been acknowledged as having one of the finest customer service departments by a manufacturer.  

I rate Apple customer service way up there and comparable to American Express.  Makes you wonder whether Apple’s problem is because its association with AT&T.

Even Consumer Reports recommended that people avoid the iPhone 4.

CultofMac author Leander Kahney conducted interviews with a number of p.r. professionals, from university-based to consultants and authors. 

He later updated the Web site  saying that Apple has a similar problem to Toyota, and simply needs to issue a recall.  

Apple doesn’t need to hire anyone to manage this crisis.  Apple simply needs to do what it has already proven it has the potential to do best:  The right thing.