The Oscars have traditionally been an at-home and decidedly insular at-home experience. Next year’s experience will be public.  

 Whether best actor film, best picture, and other categories (divided onto separate cards), customers can fill out a Oscars Latte Lottery card with proof of purchase and will keep a copy of the coded card that will be collected and dropped into secure barrels for 10 days. The drawing will end 12 midnight, on the day before the Academy Awards.

The cards will be scanned daily and the results will be publicized in the 10 days leading up to the ceremony.  Results will also be publicized during the Oscars ceremony.  The number of winners will be announced on the 1/2 hour commercial blocks via an on air snipe  For names of winners, viewers will be directed to the official Academy Award website, to social media platforms and to a mobile app.  The game will culminate with grand prize winners at the end of the show.

Two demographic targets will be Baby Boomers and Millennials that frequent coffee shops for a dynamic marketing alignment for consumer purchases and attention. Strategic partners will be coffee shops, ABC, Hulu, and local community theaters for low cost viewings of the ceremony. 

Coffee shops have become the new daytime lounge or library where both target segments gather for downtime, socializing or to work on their computers throughout the day.  Some coffee shops like Saxby’s have wide screen televisions.  Coffee shops play radio. The Oscars Latte Lottery campaign will include mass media’s drive time radio ads, and television spots to reach Baby Boomer coffee shop frequenters. The intent is to drive the Baby Boomers to the Academy Awards website to sign up for email blasts about the status on how many people are choosing what in the game. 

Because most coffee shops are closed during the Oscar ceremony, either keep the open or move the event to community theaters where the gamers can pay a nominal fee to meet and watch the ceremony on the wide screen with incentives offered to keep people entertained enough to monitor the game to the end of the show.