
I just read a Grub Street story about staffers from the late, great Gourmet magazine and where they are now, including Salon's Francis Lam. I guess it's time to dust off this piece that I wrote last October and posted on my blog, A Cook and Her Books. This was a few months before I joined Open Salon the last week of December 2009. The story is somewhere between a valentine and an obituary.
Goodbye Gourmet, and Ruth Reichl, don't forget to write
The November issue, the final issue, of Gourmet is on newsstands now. I picked it up today to read at lunch, over a ham sandwich and Coke Zero at the bookstore. The Thanksgiving issue has always been the star of the Gourmet lineup, and editor Ruth Reichl has said in the past that as long as she's at the helm, a roasty-toasty turkey will be on the cover of the November mag. I guess then it's fitting that this Rockwellian turkey, bosomy and burnished, is on the cover of the last Gourmet magazine.
It's been a couple weeks since Conde Nast announced it will pull the plug on Gourmet and the issues already in the can will not see the light of print. Some media observers say the final issue marks a sad day for foodies. I say it's a sad day for all who love a perfectly written declarative sentence, the kind that my quirky journalism professor with the geek glasses (long before they were considered coolly ironic), reading aloud a student's work would proclaim "it sings!" With evocative photography and spot-on recipes, Gourmet was a hat trick of words, pictures and food. Words, pictures and food better and distinct from its competitors. Not the brain candy of Paula Deen (bless her butter-basted heart) and some other successfully merchandised chefs/cooks I could name. Not the effervescent entertaining how-to's of Gourmet's kid sister, Bon Appetit. Not the precise execution of Cook's Illustrated, with its clipped narrative describing recipe evolution from disaster to culinary dynamite. Not the idiosyncratic appeal of Fine Cooking, itself newly renovated, hardly a venue for stirring prose, and until recently, not much of one for photographs and design, either.
Gourmet and I go back two decades, when as a newlywed, I decided that the magazine would teach me how to cook. I recently came across a couple issues from those days, and was astounded at the advertising and page count - December 1987 tops out at 278 pages. (I bet the ad staff's Christmas party was a blast that year.) Inside, the much-missed regular feature, Gastronomie Sans Argent, and Laurie Colwin's charming "How to Make Gingerbread." Colwin was one of those writers with a knack for pulling you into her world and making you feel like a cherished friend, one who would serve a cup of Darjeeling alongside a plate of fresh-baked gingerbread, and scribble the recipe on the back of a receipt, apologize for not having recipe cards, and press it into your hand as you left. Colwin departed this world too soon, in 1992, but her books on food are still in print 20 years later. The Gourmet columns are collected in two volumes, "Home Cooking" and "More Home Cooking," and just like Proust, deserve to be pulled from the shelves and re-read every couple of years.
Now to Reichl, a writer I first discovered through an advance copy of her memoir "Tender at the Bone," a fine entry into the "memoir with recipes" genre along the lines of Colwin. Reichl has a similar gift for sharing her life's story through the food that she eats and cooks and it was starting to look like she would always helm Gourmet. Under her leadership, Gourmet brought in even more fine writers, and broadened the scope of its mission to include the politics of food, for example, publishing a story on migrant workers in the tomato fields of Florida; and farm to table issues. For a time, the letters column had a bit of the rant and rave feel to it. I remember a particular letter writer commenting on an issue dedicated to Latin American cuisines stating that they didn't care to get their politics from Gourmet magazine. I say to any party, Democrat, Republican or Flying Purple People Eater, if there's food, set a place for me at that table, that's my kind of politics.
TV viewers watch Food Network for their favorite chefs. Gourmet's readers thumbed the table of contents to find their favorite writers: Calvin Trillin, Ann Patchett, John T. Edge; and at Gourmet.com, scholarly Doc Willoughby, relatable new mom Lesley Porcelli, the enigmatic Francis Lam, (who we'll probably find out one day is Pynchon or Salinger or Harper Lee or some other reclusive novelist who desperately needs an outlet to write about food). Two issues of the past few years stand out: a slim but satisfying edition of food writing featuring the best from its quiver of authors, and the January 2008 tribute to Edna Lewis, the late doyenne of Southern cooks and writers (that issue also included a tribute to the town of my birth, Nashville, Tennessee, composed by novelist and hometown girl Ann Patchett.)
Two decades of Gourmet, and the one word that comes to mind is transcendent, that's my Gourmet experience. Sure, it's wrapped up in its own name-brand world, of Gucci and Baccarat and Rolex, Sotheby's and Chanel. That's not my planet and likely never will be. And maybe that was the problem all along, because magazines, no matter how excellent the editorial product, if they don't have advertisers, they've got bupkis. I've often wondered who the target audience of Gourmet really was, because the advertising, except for the promotions with Goya beans and M&M candies, is geared way out of my price range. It seems unlikely that the Louis Vuitton-wearers of the world would break a sweat over the origins of the tomatoes on their carefully composed salads.
I've always felt a little like the red-headed stepchild relating to this magazine. But I can't deny that the editorial product spoke to my soul. Maybe someday I'll eat a thin-crust apple tart in a bistro in whichever arrondissement one must tour, but for now, I'm content to make that scrumptious tart in my very own kitchen, thanks to the guiding hand of Gourmet.
So, Merci, Gourmet, for 68 years of good food and good living. And here's hoping that an influential someone, somewhere, realizes that Ruth Reichl was on to something important, essential, and life-giving and gives her another shot at culinary magazine greatness. Until then, I'll thumb through the Thanksgiving issue and be thankful for what we all had.
Text and images © 2010, Lucy Mercer.


Salon.com
Comments
Linda: Three ep's in one day must be some kind of record. I'm about to print out the cover. I made the same decision to part with many magazines just before Conde Nast pulled the plug - every now and then, I find second hand issues and I grab them up. Thanks for visiting!
But, I always loved reading and looking at Gourmet along with other food and cooking magazines.
Thanks for this post.
Walter: Thanks for laugh! You said it so much better than I ever could!
I also loved the travel pieces, especially if it was about a place that I had also been to, or had lived in. They wrote up Zaragoza once, rhapsodizing about a local candy specialty: various kinds of dried fruit dipped in dark semi-sweet chocolate.
It was a bit discouraging looking at all the adverts though, for things that I never in a million years would be able to afford!
P.S. Is that your kitchen in the photo?
I guess it's up to cooks like yourself to teach we heathen how to eat.
(R)
Felicia: I think Saveur has tried to fill in the adventurous eater niche, but the articles aren't nearly as long as in Gourmet's heyday. Thanks for reading!
Sgt. Mom: Now I need to know how to cook oxtail soup - I've never tried it. And I'm going now to look up Zaragoza - I can't wait to read your posts about these places that you've lived!
Bell: Gourmet was as much about the written word as it was food. I like both the Paula Deen & Rachael Ray mags, but I miss the words.
lscmoopie: Yep, that's my kitchen (on a good day). I was trying to highlight the bookshelf - it continues on three walls in my kitchen. We took our time building the house & I had a lot of cookbooks to put on the shelves. Someday, I may show my pantry - it's a real mess, with still more books.
Fred: You are such a sweetheart. And you're not a heathen.
Oh, gee - travel writing about the places I lived; lots of them are buried in the archives, and I am still working on my skills for embedding links in comments - but if you do a search for them by title, some of the best ones IMHO are "The Pilgrim Road","Country Roads and Confiture Bar le Duc", "At the Inn of the Golden Something-Or-Other', "Andalusian Dreams", "Marbella Cat", "Chartres", "The Picador's Horse", "Nights in the Gardens of Spain" and "Greek Idylls."
I miss Gourmet, too. This is a very nice tribute to a great magazine. Well done. :)