Blogging a Dead Horse

john blumenthal

john blumenthal
Location
Santa Monica, California,
Birthday
January 05
Title
Your Excellency
Bio
First class kvetch. Formidable braggart. Professional comedy writer. Published 8 books, written 2 movies. Former associate editor and columnist at Playboy Magazine for 8 truly debauched years, following a short stint at Esquire. Movies include "Short Time," (major flop), and "Blue Streak" (huge hit, no idea why.) Last two novels, "What's Wrong With Dorfman?" and "Millard Fillmore, Mon Amour," (only available online now) were both huge bestsellers among the members of my immediate family.

Editor’s Pick
OCTOBER 21, 2009 10:18AM

Miss July Was in My Office and I Fell Asleep

Rate: 59 Flag

You’d think that a 25 year-old guy, with a normal testosterone level  (i.e. stratospheric) , would become a drool factory over the prospect of having a Playboy Playmate sitting in his office for an hour or so.

  

You would be wrong.

  

There were twelve Playmates a year (obviously) and each month, one of us low-echelon editors would be assigned to write her “playmate copy.” Playmate copy is the text that accompanies each Playmate lay-out, the driveling nonsense that attempts to turn an 18-21 year-old woman, whose only real asset is her beauty, into a cultured, sophisticated, grown woman with an interesting background and ambitious plans for her future.

  

This exercise was akin to trying to get honesty out of a Congressman.

  

In fact, it was so painful that, when your turn came around, you would do your best to avoid it. It was a form of torture that was still pending in Geneva. And mostly, it was fiction. Fiction is generally fun to write, but you have to have characters and a plot.

  

Most of these women were blank slates with cleavage. I don’t mean to criticize them too harshly -- they were just too young to have had much worldly experience. Unlike them, I had survived many years of hard living, having just graduated from college with a degree in English.

  

Of course there was no chance of a lowly editor like me having anything even approaching a sexual relationship with any of these gorgeous creatures. That virginal terrain was cultivated exclusively by Hef. How we all admired him for his dilligence and dedication!! 

  

So you’d be sitting at your desk, doing something useless, when the Managing Editor, Shel Wax, would enter your office with a mischievous look on his face and tell you it was your turn. I think he enjoyed the look of hopeless desperation that formed on your face. “Isn’t it Bauer’s turn?” you would croak, knowing that it wasn’t. “Nope,” Shel would say. “Bauer did Miss June. It’s your turn. Miss July. We need it by tomorrow.”

  

Here was how it worked: First, you’d get the Playmate’s layout. They were all pretty much the same –- sitting, standing, and lying-down poses, lips puckered, butts in the air, eyes aflame with nothing. Then you’d make an appointment with the Playmate. She’d arrive, sit down, and maybe smile. Sometimes she’d be wearing something revealing. Sometimes she’d cross her legs provocatively. You’d exchange small talk. There would be awkward silences, as you forced your facial muscles to maintain a smile. Then you’d get down to business and ask her some questions.

  

“What are your goals in life?” you’d say. “I want to be a model and an actress,” she’d respond. (Yawn). “Where did you grow up?” “Kansas.” (Yawn). “Got any interesting stories from your teenage years?” “I was Miss Topeka two years ago. It was such an honor” (Yawn). What was that like?” And so on.

 

On one occasion -- I think it was my interview with Miss July -- I actually dozed off for a few seconds. Maybe it was the six martinis I'd consumed the night before. Maybe it was the neverending story she told me about her glass unicorn collection.

 

Anyway, after the interview, you'd try to locate a theme among all this babble and write a coherent story, which you’d have to seriously embellish, although it was mandatory to keep more-or-less to the truth. After all, Playboy was known throughout the world as a bastion of journalism.

  

I lucked out once. I was assigned a Playmate who’d gotten a Masters Degree. I had no clue what her field of study was, and I was afraid to ask. But she was educated, so I called Shel and told him how literate she was and that maybe it would be a fun idea if she wrote her own Playmate copy. He thought about it for a moment –- realizing full well that this was clearly an attempt by me to get out of writing it myself –- and said… "okay."

  

She did a splended job too. I'd never read Playmate copy that was entirely about Proust, but there's a first time for everything.

 

The good news? I didn't have to do another one for two months!   

(I know. Some of you men will think I’m an idiot. Some of you women will think I’m a sexist pig. Let the games begin.)                 

 

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I just don't know if I could have done that job without turning into a drooling, babbling idiot. However, I think I would have liked to try!
Oh how I coveted the interview...until now. All I ever got was a caption under one of my photos that read, "One of the girls blatantly ignores the Surgeon General." Very creative. Of course I was in a competitor's issue. There were others, but that was the one that made me who I am today, I'm sure of it.

R for honesty.
"I had survived many years of hard living, having just graduated from college with a degree in English."

Excuse me for a moment while I savor this gem of a sentence!

Rated.
John, this goes to show that you, along with people who work in candy shops, bakeries, and ice cream parlors don't get as excited their products as their customers do.

As the father of daughters, how would you feel if they had the interest to pose in a men's magazine?

You're not foolish or a pig, just jaded. and that's ok. R.
I bought it for the articles. . .
Very entertaining post.....er, uh, except for the crack about Kansas. Ever been there?

I'll give you Topeka (most conservative town in the US, Rev.Phelps and all), but not Kansas overall. Now I get a sense, in your heart of hearts, there is a place that is receptive to the stark beauty of the high plains. Hey, Coronado cared enough about the region to build a fort there!
wow, all on Proust? now that's really something.
"It’s your turn."

Almost as much fun as writing obituaries, which usually contain the same sort of dis- and mis-information.

Rated
Many times what looks to be a great pleasure is stupefyingly dull. Maybe I should just say that the grass always looks greener. On the other hand, you did get to ogle them up close and personal and isn't that what life is all about?
I was Miss Topeka three years ago.

rated
That Proust girl--I remember her! Man, she was ho . . . smart!
John, I sympathize with the hardships you had to endure during your Playboy career. The sacrifices you made are what have led you to this pinnacle and your relating them to us via this forum are testament to your unselfish character.
Oh, the things we do as young professionals to expess our dedication and motivation.
Rated for most of us are envious but realize that it's just the way you said. I would imagine that after a while the 12 disciples made comments like "yeah, yeah fishes and loaves, blessed are whomever, yada, yada, Jesus".
Reading this brings back memories of when I met Barbi Benton. I worked with her cousin and promised I wouldn't act like an idiot upon introductions. It was a disaster: too many drinks. ~R~
John, you sexist pig idiot, you! Nice post, Bud, and I am full of envy. Who cares if they couldn't talk. Who cares if they had no real ambition. They had you! To profile for them. Isn't that what politicians do ... get ghost writers? Great writing ... then and now. Damn, I was reading you years ago, and never knew it. By the way, who is this Proust; that guy on "Survivor?"
I lol-ed at 'hard living' and 'degree in English'. I can only imagine!

Rated.
Did you ever want to ask them why they felt it was an honor to be a sex kitten?

The answer to all questions posed to scantily clad beauties is usually "world peace" (or whirled peas, depending on your perspective), isn't it?
wonderful piece. once again from the belly-laugh Chronicles of John!
Rated... We always snickered at those ridiculous profiles (and then went back to staring at the pictures)
You didn't tell us about your 'first' though!
You poor, poor guy. That had to be hell on earth. While I was out in 100% heat working, you had this awful job. John, I hope in your old age you get to take it easy because it had to take a toll on you!
R~
Nick: I can't tell you about my first. She's on my Facebook.
"eyes aflame with nothing"
Great line.

Oh, John, poor you!
;-)
Rated for hilarity. I liked this line "They were all pretty much the same –- sitting, standing, and lying-down poses, lips puckered, butts in the air, eyes aflame with nothing."

I don't know about anyone else here but I love it when I hear of men who are repulsed by bimbettes. They're still not interested in me but I like to think that I take the pluses with the minuses.
John, perhaps OS can start a new video chat series with Playmates and we can take opinion polls on how many members here dozed off while watching the interviews.
What a job you had! You really should do a book, especially since things like magazines will be relics of yesteryear sometime soon - maybe next month?
I also wanted to add John, I hope the experience did not leave your vision blurred, or your heart racing. Sometimes this experience can cause fainting....
Sometimes, the aesthetic is enough.

Why do we have to make hypocrites of ourselves by making them talk?

Loved this from tits to toes. Rated.
Forget Proust. Tell me more about the glass unicorns.
Hey, Tennessee Williams managed to make an entire play revolve around a glass unicorn with a broken horn...but as an English major you already knew that.
25, huh? Well, it would depend on who--if anyone--I was dating at the time. 25 . . . 25 . . . oh, right; her! Whoa. Miss July just wouldn't have mattered, honestly. When you are going home to a real, live, breathing woman who is actually spending the whole night in bed with you, is interesting, educated, and hot to boot, you don't need porn. Or not as much, anyway. Even at 25.

But maybe I'm looking at my past through rose-colored glasses?
John, you are puncturing all my illusions!
How dare you denigrate English majors! I'll have you know that I went through every other major at my college before I found one as rigorous and demanding as Lit. Surviving that academic boot camp has prepared me for every challenge I've faced in life...generally, unempolyment.
Sounds like writing the obits would have been more exciting.

Rated.
While Proust is incredible, it would have been somewhat funnier if she would have waxed lyrical about Longfellow! Great post. And I think you're both. haha.
I don't think your an idiot or a sexist pig. I think you're talented, funny, creative and just gave all of us another great story. Rated.
Jeff: Stop kvetching. English Lit got us where we are today. Here.
I think you're a very balanced individual actually, and after my own hard years of slogging through and English degree I would struggle to stay awake too!
"This exercise was akin to trying to get honesty out of a Congressman". Another great story John (poor guy!)
Big Bird was better copy.
Was it my imagination, or did all Playmates go to UCLA and major in sociology?
Of course you're not a sexist pig, but then again, I'm not a model either.

Great post, congrats on the EP!

(I like your title better than the headline of the front page.)
Thanks for supporting my lifelong sterotype of ridiculously beautiful women and my self-reassurance that guys really do prefer those of us with some semblance of a brain. (Like my husband has always staunchly maintained.)
Hef is going to send his Bunnies after you for revealing all their secrets. Which might not necessarily be a bad thing.
It's complicated.
I won't say it's you, but what is written here IS idiotic and sexist, of course...
Of course the woman's life is going to be a snoozefest, and you will have a tough time making it sound lively--she is a commodity, and (many) men like women as such (commodities don't speak but look pretty on the shelf).
And of course you must be surprised by at least one of these women at least one time in your career--and of course you don't remember her particulars. Too bad.
After reading your O'Really interview, I would hasten to guess you are probably a little bit of both. Take heart. After six martinis, most people are.
In the O'Really? post, fool definitely trumps sexist.
You could have titled this "I Slept With Miss July."
I would have enjoyed the story just as much as I did, and had the added satisfaction of being jerked.
Even picture books need captions. Or at least some do. And someone has to do it. I can only imagine the after work kvetching to your friends....

It's like having to get up and go to work tasting Ben & Jerry's every day. Oh. how. my. heart. bleeds. for. you.

and just for that, an emoticon..... /^^\
Like Buffy, I'm someone who took off her clothes for money during my late teens and early twenties. (I was a stripper and also posed for one "girly" magazine; less high profile than Playboy.) If anyone had asked me, I would have had a story-and-a-half to tell. Young women in that position usually do. There are complexities, suffering and struggles that can lead a young woman to that place. Most are much older than their years. Vapid? Not if you earn their trust and respect enough to get the truth!
LuluandPhoebe: I'm never going to live that emoticon post down, am I?
Eva T.: You were a stripper; they were cheerleaders. You can write. They can't. Trust me, with a few exceptions -- Dorothy Stratton being one of them-- there were no stories there. And even if there were, they didn't want to tell them -- they were really only interested in the visuals.
I think this is a scream!!!!!!!!!!! And glad what I always suspected was true. I particularly liked how they tried to mimic handwriting. And I am thrilled that you are the kind of stellar man who enjoys intelligent women. As long as they have huge boobs, of course.
John: Your affirmation of my writing ability is gratifying. That said, I still assert that there's more to the average "bimbo" than meets the eye. By the way; "bimbo" is Italian for (male) baby. Where the heck did that come from, and whose Freudian slip is showing?
One of my erudite ex-boyfriends read the extremely concise copy for a centrefold in Hustler (or was it Penthouse?) and the model's favorite music was by Dietrich Fishcer-Dieskau. He immediately decided she should bear his children and wrote the mag for contact information.
That was great (she says, puffing a cigarette) (and I don't even smoke!) (cigarettes!)I find it hilarious and bizarre how Hef ran this little pfiefdom, keeping all that Playmate fun to himself, the girls projecting a promise that was just empty marketing,.
Even in my testosterone-addled days, I was usually grateful the next day after the previous night's drunken attempt to snag a bimbette inevitably failed. Guys who did score in that league usually said these total hotties were zeroes in bed. Not hard to believe; I always found the smart, interesting girls to be smart and interesting in EVERY way. I think I dodged a few bullets, to tell the truth. No regrets, Coyote.
Very funny, and you're not a sexist pig (oh, it could be so much worse), though I agree with Eve that those girls did have stories--even if they were too young to know at the time what those stories were. I bet they do now, and I wonder what they'd write about you--the English major who asked them all those boring questions? Jeez. Do I have to do this, Hef?

I was almost an English major, so I have some sense of the hard-living you were doing. I ran screaming after one too many mentions of Lacan.
Show me a gorgeous woman with an empty head and I'll show you a guy who is tired of f'ing her. It may be sexist, but it's true. It probably applies to both sexes I'm sure.
Rated
I hope Playboy paid you enough to compensate for such intolerable working conditions.
Martha: I started with the boring questions just to break the ice, then quickly moved the conversation to a discussion of Gogol and quantum mechanics.
I hope they sufficiently compensated you for enduring such intolerable working conditions.
john, what drama. sounds like a real ordeal there dude. you forgot to mention-- and how many words of copy is associated with your masterpiece treatise??? what, a few dozen words max per female?!?!? slaving and sweating away in those "hot" playboy offices.... yeah right dude. what a poseur :p
btw, full disclosure in your favor... what I am about to say is either going to sound like the most sexist thing imaginable, or a new but unproven scientific theory.
the new field of evolutionary psychology, imho, does support somewhat the stereotype that beautiful women tend to be dumb, the more beautiful the dumber, that the two traits have some overlap. lets see how many people whack me on that one. but look, how is your article subtext any different from what I am saying outright??? so if you consider looking into this angle, I will cover your back, wink
anyway, for those of you who reject my hypothesis, I dare you to cite actual scientific evidence in your favor. I have no problem with anecdotal evidence, but that does not comprise science.
and I will look for some on my own if this catches fire.
the problem is that there are very,very few scientists of either sex who would even dare to attempt such an experiment due to the political incorrectness backlash. despite the possible real/deep scientific insight at stake here. you might laugh, but we are talking about the evolution of the human race here.
here's your main problem-- your attitude. you could approach this task with the idea that all souls in the universe are valuable & have their place in the world, and you have been given a job to discover what it is. what a splendid potential-- for you and them.
it is true that some people are kinda useless, but how could it be that this aspect perfectly correlates with playboy bunnies? I think not. just to be a bunny is an exciting adventure-- no joke. the girl is away from her family, taking a daring step/leap into the unknown. there are many girls who couldnt handle it, and they indeed are weeded out of the process.
"oh you'd like to be an actress. which one is your favorite? which movies do you like? why do you like them?"
maybe you are just a lame interviewer.
so, you are so arrogant and blunt in your post, let me see if you have an achilles heel around here somewhere....and trade you tit for tat, so to speak :p .... how about this---
interviewing and dating are very similar. how much have you dated anyway dude? how is what you describe different than a date? after reading this, I doubt youve dated much at all, or if you have, probably werent very good at it, or it would have been no fun for either party.....
and.. or... maybe just for fun & a few laughs, I should rewrite your post and substitute "playboy bunnies" with "women from OS" & see where it gets me.... HAHAHAHA
thinking about this you are starting to remind me of david letterman-- he tends to break down in his interviewing skills/prowess when talking to beautful actesses. he really cant concentrate. this also has been proven in evolutionary psychology studies as a trait of ALL men. he's gotten better over the years, but some of his "most famous mishaps" tend to be around beautiful young women. I watched him for years, and you really can tell how he struggles more. I think you could even measure that he struggles more with eye contact.
vzn: I appreciate all the comments, but I hate to see you keep digging your grave deeper and deeper. Six feet is usually sufficient for the normal-sized human body.

Did I date? Dude, I worked at Playboy for 8 years. You figure it out.
Jesus, Vzn.

Spam much?

O.o

*note my stink-eye emoticon. A personal fave*
I have to admit that pulling back the curtain at Playboy does make for some entertaining reading. The big reveal is what Playboy was all about, wasn't it?

Here's the thing about Hef's vision of womanhood though -- there are plenty of interesting, smart pretty women out there. But Hef *wanted* the girls who didn't have much life experience. Their non-threatening "innocence" was what he traded on, what enabled him to mainstream his magazine. Playboy was permitted to be "socially acceptable" primarily because the women in it were depicted as being nothing but lovely, busty, friendly girls from Kansas.

My guess is that if you did manage to find the girl who gave you the answers you dreamed of: That she's a stripper from New York who fled home at 14 to escape an inappropriately affectionate stepdad, your copy editor would have told you to go back and make it a little more "mainstream."

I don't consider this piece sexist. It's an honest look at the infantile and sexist machinery that was Playboy at the time you worked there. I think your commentary reveals something very important about Hef's ultimately vapid and empty notion of womanhood -- it's not very interesting to anyone when you scratch the surface of it. It's demeaning to women and boring to men.
Liz: Actually you make a good point, one that I probably should have mentioned earlier. I was fired from Playboy in 1980 for writing a Playmate story that was true. The woman had been a hooker. The editors hated the fact that I hadn't sugar-coated it. I was a goner.
I don't think you're an idiot or a sexist pig. Great post! Rated
John, it is indeed a privilege beyond measure to finally know who wrote the copy that so often inspired me to sneak into Dad's sock drawer and look at his Playboys.
On the other hand, I hope you feel a heapin' helpin' o' guilt for all the times I dispoiled myself after reading particularly pithy copy.
BTW, anybody who thinks you might have just been a shitty interviewer (listening, vzn?) obviously has never had to try to pry an intelligent quote out of a deeply vapid person.
Tom: Send me the laundry bill.
I think neither (an idiot of sexist pig), I think, "Hey, you are right, what kind of worldly experience could you get out of an 18-21 year old from Kansas!" Hahahahahaha

That was an interesting story. Hmmm, now I know where I stand as a writer. I am a pure amateur compared to most on opensalon! LOL! (you know I had to use the LOL..........and in all actuality, I am not laughing; just in the inside hehehehehe!)
This reminds me of the young inexperince candidates for the Iowa City City Council, full of the sound and the fury signifying nothingness of brains other than what they have seen on Fox News. Beautyful, talented, and brainless because they repeat like parrots about reducing taxes while ignoring that the City is broke.

We finally have an equality of the Bunnies and the Candidates.
Ah what a terribly sad thing to be so jaded at such a young age. I gotta tell you John, even at my advanced age of sixty I fear I would be a regular drool factory. Of course the big difference is that now drool is about all I would be able to do.

Rated!
This must be what it feels like to be a gynocologist. Seen one, seen em all. Rated
You made Bitch's Douchebag Decree and I couldn't agree with them more. What an elitist posting...I could go on, but they said it better:

http://bitchmagazine.org/post/douchebag-decree-dem-playmates-aint-know-nothin
Glass unicorn collection . . . priceless.
Mel-D: I'm honored. But anybody who would write for this blog would probably qualify for the douchbag award as well.
The laundry's long since done, but I'll give your apologies to my sainted mother.
I love that you're being called an elitist for simply calling a spade a spade, or in this case, an idiot an idiot. The fact is, you meet very, very few intelligent people -- female or male -- who trade primarily on their looks.
That's why I always hated covering beauty pageants. It really drove me to distraction when the winner would thank God. I wonder how much suspension of disbelief it takes, when the world is full of war, famine, pestilence and death, to think that God would intervene to help choose the winner of the Miss Northwest Pageant in Detroit Lakes, Minn.
Miss Minnesota always comes to that pageant. One year the emcee asked her who her favorite American was. Her answer was Princess Dianna.
I warm to that memory almost as much as I do to the memory of reading all those playmate profiles.
Wow--sure hope Miss July isn't on OS! She might be hurt. Probably she's not here though, too busy polishing her Miss Topeka crown.

R because you call 'em like you see 'em. If you were a sexist, you wouldn't have been impressed by the one (at least there was one) educated playmate. So maybe your just honest.
Ye gods. The unicorn collection was what got me. I used to love Linda Hamilton (not a great actress but a babe) until I found out she collected Santa Clauses and Easter Bunnies. I cry with you.
John, I find it noteworthy that you had no idea what that young lady's field of study was. That spoke volumes. ;)

Hope
Can't feel at all sorry for ya, John, but I do like your point about how a job that sounds just yummy to some people can also have it's share of brackish sludge to choke down.