Mary Wagner

Mary Wagner
Location
Wisconsin, USA
Birthday
February 13
Bio
Former journalist, now criminal prosecutor, and award winning essayist and photographer, proves its never too late to make mid-course corrections! Vices include Belgian chocolate, Irish castles, great shoes, long clean shorelines, classic cartoons, big skies and Lee Child "Reacher" novels. Multiple degrees earned in the "school of life" include mother of four, former girl scout leader, truckstop waitress, cocktail waitress, office temp, judicial clerk, and radio talk show host. Latest essay collection, "Fabulous in Flats," just went live, preceded by "Running with Stilettos" and "Heck on Heels." Visit my website at www.runningwithstilettos.com

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DECEMBER 4, 2011 11:18AM

Adventures in Self-Publishing

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     The breeze off the Atlantic on Sea Island, Georgia at sunset carried the sound of bagpipes, a local tradition.  In front of me, a lush green lawn fell away to the shore as Old Glory fluttered nearby and then was retired for the evening.  I was sitting in an Adirondack chair in front of The Lodge at the posh and exclusive Sea Island Club, looking out at whitecaps and palm trees, a thousand miles from home and a jillion miles from reality.

      I was barefoot at the moment, since my spike heels had sunk into the turf like fertilizer spikes, in the company of a handsome Southern novelist (William Rawlings), a charming publicist from Atlanta (Gay Watson), and a truly lovely friend of both (Tommye Cashin) who was both kind and patient enough to be our designated driver in her spotless buff-colored Cadillac Escalade.  I was sipping a strong yet tasty tropical drink as we chatted about books and coastal Georgia and the Scribblers Retreat writer’s conference where Rawlings and I had been guest speakers.  And somewhere through the tequila molecules, as it has so often since then, the grateful thought floated upward—gosh, I was so glad that I’d self-published that book. 

Sea Island 1 

     There are a couple of revolutions going on in the publishing world right now. One is the rising popularity of e-books and what this is doing to the traditional three-dimensional model of book publishing and the act of physically turning pages in order to read. The other is the proliferation of self-publishing and the marketing of self-published books, and just what THAT is doing to the traditional publishing industry as well.  Author Neal Pollack (Stretch, Alternadad) recently wrote an essay that appeared in the New York Times making a thoughtful and clever case for self-publishing his latest book, Jewball, as a Kindle edition. A limited run print version may follow.

     These publishing revolutions are spawning an incredible amount of earnest debate in the news and the blogosphere, which hinges on and weighs things like marketing, and exposure, and royalties, and production costs, and readership, and distribution and competition.  I’m actually teetering on the cusp of both these seismic publishing changes, since I’ve now self-published three books, and I’ve also just recently begun to appreciate the fact that all three are available on Kindle. No, I don’t own an electronic reader (nor do I own a phone that’s smarter than I am), but I’ve been starting to broadcast the e-book availability from every rooftop I can find.

     Still, there’s an element that’s been missing from the debate as far as I can tell, and that’s the intangible rewards that have come my way from deciding to just forge ahead and put my words in print without the obligatory year or two of bowing and scraping for a traditional publisher.  I doubt that Neal Pollack has ever considered putting a dollar value on autographing books in an Italian restaurant while wearing a pink feather boa. (And if he did, would we really want to know?) Likewise, how would I possibly quantify the smell and creak of saddle leather as I rode a pretty copper-colored mare on the Atlantic shoreline?

 Horse1x

Or the stage fright I felt the first time I took part in Chicago’s “Essay Fiesta” reading series, reading aloud to a crowd in a Lincoln Park bookstore from my first book, Running with Stilettos. Or, for that matter, the excitement of selling and autographing my very first book at Chicago’s Printers Row Lit Fest a few years ago.

     The past three years and three books have been an incredible journey and adventure, with conversations and friendships and experiences and invitations and speaking engagements that I absolutely never foresaw…but have savored and marveled at repeatedly. Call it serendipity, call it that point where preparation meets opportunity and turns into “luck.”

     Whatever you call it, it sprang from the simple decision to quit seeking someone else’s approval and marketing muscle to publish my words, and to do it myself. Impatience played a part, immediate gratification played another. And after a couple of very close calls, one of which involved wearing a body cast for three months, I was acutely aware that life’s short and there are few second chances. When one comes along, carpe diem. When all was said and done, I had a book that I not only dedicated to my children, I was able to hand them their copies about a year and a half earlier than if I’d been traditionally published. 

PrinterBall and kites 039x 

 PrinterBall and kites 037x

     And so to the debates that are swirling over the merits and drawbacks to self-publishing, I’d like to add my voice as a perky reminder that not everything in book publishing revolves around money, or placement on best-seller lists, or royalty rates, or promotional plans. There are intangibles to be tapped that involve confidence, and fun, and gratitude, and occasionally travel, and the absolutely, phenomenally unexpected. And you just can’t measure those in the language of a publishing contract.

 Scribblers 2010 065x

Mary T. Wagner’s third essay collection, “Fabulous in Flats,” was released in May, 2011 and is available in both paperback and e-book versions at iUniverse.com and on Amazon. Her earlier books, “Running with Stilettos” and “Heck on Heels” have won several national awards for humor and inspiration.  "Fabulous..." was recently named published "Book of the Year" by the Florida  Writers Association.

* This article first ran on my blog at RedRoom.com

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I need more of this. I write 4-5 hours a day. And often feel as though I am wasting time but not sure where I want to go. Have given thought to self -publishing, but it is the marketing part that scares me . If I am not going to sell my wares, then I can just bind up the pages at Staples and hand them out to anyone who is interested. I'd like to know your thoughts on that.
Oh no no no no!!! Do not think of taking thyself to Staples and printing off your words in newsletter or manuscript form, handing them out on streetcorners like an apocalyptic prophet with fashion sense!! If you had the Mona Lisa in your possession, you wouldn't hang it on the refrigerator in a magnetic plastic frame. This, of course, comes from a woman whose "marketing plan" essentially boils down to winning a bunch of awards and hoping that someone with a publishing company will notice. It's never just one thing that pushes somebody to self-publish, and the number of self-publishers who actually break even, I have been given to understand, is far outweighed by those who are losing money in the long run in a "balance sheet" analysis. Luckily, I seem to be settling into the "break even" crowd in dollars, while "fun" part is wildly out there. All I can urge is that you connect with other writers and submit what you have written to many outlets and contests. As an expatriate Chicagoan I belong to both the Chicago Writers Association and the Illinois Woman's Press Association, and I have reaped friendship and advice and warmth and encouragement and opportunities from those connections beyond my wildest dreams. And then if you DO decide to self-publish and put your words into printed form just because you BELIEVE in them, spend a lot of time in bookstores looking at books that are designed in ways that you like, so you can give your publisher a firm set of instructions as to layout, design, art, margins, line spacing, fonts, etc. GOOD LUCK!!