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Saturn Smith

Saturn Smith

Saturn Smith
Birthday
April 06
Title
Ms.
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The Solar System
Bio
Everything posted here, and more random thoughts, are also posted at my web site: http://kepkanation.com.

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FEBRUARY 23, 2010 3:53PM

F.C.C. Report Shows 1/3 of Americans Not Online

Rate: 13 Flag

The F.C.C. today released results from a comprehensive survey today that show roughly a third of Americans -- some 93 million people -- do not currently have broadband access to the Internet at home. The study found three major reasons that people don't have broadband Internet access at home: cost, digital literacy, and relevance:

22 percent of non-adopters cite factors pointing to lack of digital literacy as the main reason they are not online. These include people who are not comfortable with computers or, for non-internet users, are “worried about all the bad things that can happen if I use the Internet.” As people who cite digital literacy as barrier tend to be older (the median age is 62), concerns about the safety of the online environment is understandable.

19 percent of non-adopters do not have broadband because they question its relevance to their lives. They do not believe digital content is sufficiently compelling to justify getting it. Specifically, these non-adopters say the Internet is a “waste of time,” do not think there is anything worth seeing online and (for dial-up users) say they are content with their current service. Dial-up users make up a disproportionate share of those citing lack of relevance as a barrier.

As for cost, the study found that just over half of those who don't have broadband access at home would be willing to pay $25, with the other half either not sure what they'd pay or not willing to pay anything. Of those who don't have broadband, what the survey calls "non-adopters," 80 percent currently have cable or digital satellite television.

That's a sign both of a shocking passivity and a wide, troubling misunderstanding about the uses of the Internet. Sixty-five percent of non-adopters "strongly agree there is too much pornography and offensive material on the Internet," and 46 percent believe it's "too dangerous for children."

Well, fine, Avenue Q already proved that the Internet is for porn:

(That is not a link to porn, but if you're wary or at work, here are lyrics instead).

Porn aside, the Internet is used for so many other things that it's frightening to see the number of voluntarily unconnected people who believe that non-connection is a safety net.

The study breaks non-adopters down into four groups: Digitally Distant (10 percent), Digital Hopefuls (7 percent), Digitally Uncomfortable (8 percent), and Near Converts (10 percent). What all four groups have in common is a lack of comprehensive digital literacy. They may have computers or have experience with high-speed Internet access through work or at a friend's house, but few of them feel confident in their abilities to use -- or even to find use from -- the Internet.

That's an enormous hurdle to overcome. It means that 35 percent of Americans (and I really think this number is higher) need not just physical cables and financial assistance to get online, they also need some serious education in the ways and means of the Internet.

This, my friends, sounds like a jobs program in and of itself. Broadband service may be on par with phone service, and the Obama administration and Congress both seem to be focused on getting the wires in the ground. Unlike telephones, though, computers will take a lot of training, and not all of that training can -- or should -- happen individually.

It seems like Obama's plan to offer more funding to community colleges could nicely dovetail with his approach to expanding broadband access (and, in the spirit of full disclosure, I'm not just saying this because I work for a community college). Community colleges manage to draw two of the major populations that this study shows are currently digitally disconnected: older Americans and lower-income Americans. Providing extra funding to hire more Internet fluent teachers, and to provide students with low- or no-cost classes on simply navigating the great information highway, would probably do more to offer access than any amount of fiber-optic cable.

I'm not just talking about a weekend seminar in "how to avoid Nigerian Princes." I'm talking about classes that aim at digital literacy, that teach users not just how to find information but also how to discern where the content comes from. Imagine arming the population with enough information to avoid scams. Imagine more Americans beginning to understand why Wikipedia is a great leaping-off point for finding information, but not a conclusive research source. Imagine teaching people that, with the Internet, they are able -- that they are empowered -- to ask questions and find their own answers.

Who doesn't need that class?

People will seek out Internet access only once they're convinced it's relevant and safe. If they're also able to afford it at home, all the better. I hope what comes out of this report is an emphasis both on the physical aspects -- the cabling needed in rural America, for instance -- but also on the other, less tangible, barriers to access.

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Wow.
Canada has a program is expand broadband, but not sure we have the education to get past the non physical barriers.
Because TV has meant cable (or more recent, satellite) for Canadians longer than most Americans, our infrastructure has a head start, but outside of the southern strip near the Us border, we have vast sparsely populated regions. And, unfortunately, many of those people need internet for...you guessed it , euication. Distance ed is a huge growth industry here.
In another study 75% of all Americans believed that 35% of all Americans make up statistics on the spot to bolster 50% of their opinions at least half of the time.
I find this rather shocking as well. It does seem like there's a big generational element to it, though, so time will solve the problem even if nothing is done!
We have the same issue here in the UK... our government has launched a program called Digital Britain to get everyone online by 2012, and it's headed up my Martha Lane Fox (of Lastminute.com fame). The issue is that some of the very people who could socially benefit the most from having internet access (elderly, abused children, unemployed, etc) are the very ones who can't afford it. It's a bigger issue than everyone realises. Great post.. rated.
It needs to be cheaper and there need to be choices. and let's not forget the racket where they lease you the equipment.
I suppose there's another way of looking at it, and that is two-thirds of Americans are online even tho it's a relatively knew technology, at least in terms of usability. People forget that pre-Google, the Internet was a real pain in the ass.

I've been using Starband for ten years now, since satellite is the only broadband option in the mountains. It's way more expensive than it ought to be and a lot more expensive than I can afford, but I'd rather spend money on that than on booze or cigarettes.

Until people wake up and figure out the Internet is the new Post Office and that broadband is all but a necessity, I don't think things are likely to get better soon.
I work in a public library, and one of our biggest user groups is newly unemployed people in blue collar jobs who never thought they'd need the Internet to work in say, maintenance or as a truck driver. Now they're finding that they need email accounts to even _apply_ for jobs, they need to upload and attach their resumes, to understand GPS systems and online scheduling software. There is a lot of frustration and pushback. Unfortunately most of them don't have much interest in using the web for entertainment or social communication or self improvement, so they don't develop true fluency; they just want to learn how to do the specific task they need at the time.

Still, keep in mind that libraries are the number one Internet access point for people who don't have the web at home or work/school. Almost all libraries offer Internet classes and one on one help. We see so many hard luck cases: people who need to apply for government benefits (all online) immigrants dealing with Homeland Security (visa appplications online) kids who need financial aid (FAFSA forms online). Without the web, a lot of life changing information and resources are invisible to the people who most need it.
if "only" 1/3rd of Amis are not cyber linked then it is clear why we lag behind the Japs, Chinese and Europeans.. who are not Ami indoctrinated.. by religion. freedom and gun ownership..
From the GripeVine.... & Donah..//
This post omits one well-know fact: One third of American cannot read at the 7th grade level. The problem is literacy, not digital literacy. Pixels or paper; it makes no difference.
Your title is quite misleading. Broadband access is not the same thing as internet access. Lots of people don't need broadband. They can get along quite well with dial-up.
Remember when a Republican proposed giving all welfare moms a laptop? I really wonder how close we'll come. I see people here using computers who never used them before Katrina--but after they needed internet access to get to government aid, find relatives, deal with job-hunting and apartment-hunting and organizing their new lives, those library computers were hot stuff. All over the country libraries served the million Katrina refugees. Long after Katrina, those who resisted it in September of 2006, eventually discovered that they needed to get tax forms from the internet, apply for jobs on the internet, and many kids discovered MySpace. MySpace helped a lot of kids keep in touch with relatives and friends they'd lost or made in the wake of Katrina. Need drives our willingness to touch a computer. It takes so much time to become halfway decent at figuring out new machines and software so that you can transition from one to another. Which explains why Apple is still around. No one's mentioned Video Professor yet???
The problem with not having broadband is that connecting is SLOOOOOWWWW and thus frustrating for new users. You also can't do anything much with sound and video ,and while that may not be "necessary", the bells and whistles you get with broadband often attract reluctant users to give it a try. But even big pdf files (like government grant applications) can take forever to download over dial-up.

One aspect that has not been mentioned is that the Hispanic population is much further behind in terms of Internet usage and access. This is not due to a lack of Spanish language content; there is plenty. Nor is it strictly due to wealth: whites and African Americans in similar income brackets have larger rates of web usage. No, it seems to be primarily cultural.

Back in the 90s when I was in library school and so many government publications were beginning to go online only, we wondered what would this do for equality of access. Now we know.
Considering how many Americans apparently believe the world was created in 6 days - by magic, that our President is a Kenyan-born communist sleeper agent, and that Sarah Palin is our best hope for the future, the findings of this study aren't all that surprising. sigh.
I'm all for offering education, but not so sure it will be as effective as expected. Thinking of the old "Lead a horse to water..." trope.