Scott Mendelson's Blog

Open Salon's resident movie nerd and box office geek.

Scott Mendelson

Scott Mendelson
Location
Woodland Hills, California, United States
Birthday
April 02
Bio
A ten-year Salon reader, Mendelson also has a film and politics blog/column at Mendelon's Memos: located at: http://scottalanmendelson.blogspot.com/. He is also a free lance voice over artist and occasionally contributes film reviews for www.ValleySceneMagazine.com.

Editor’s Pick
NOVEMBER 20, 2009 2:25AM

Super Amazing weekend box office prediction for New Moon!

Rate: 4 Flag

Based on my top-secret, patented box office estimation formula, I hereby state that Twilight Saga: New Moon will gross $81 million over its first three days.  No... wait, it will actually gross $91 million!  It will definitely gross $81 million and/or $91 million!  How do I know this?  Simple.  To quote everyone's favorite fictional Spanish teacher, played by Dr. Ken Jeong, I am a box office genius!  If you recall, I did a comparison chart of every single franchise launched in the last ten years. I listed every single one unless I'm forgetting a franchise or two and how their sequels did over opening weekend compared to the initial entries.  Go there.  Checked it out yet?

Ok, welcome back.  You'll notice that the biggest percentage jump for pure Fri-Sun stand-alone opening weekends for the first and second film in a franchise is the Harold and Kumar series.  Harold and Kumar Goes To White Castle (the best comedy of the decade and one of the finest films made about race relations, but more on that next month) opened with just $5.4 million in its three-day opening weekend.  It's terrible sequel, Harold and Kumar Escape From Guantanamo Bay opened to $14.9 million.  That's a jump of 276% between films.  On the other hand, the biggest decline in sequel opening weekends over the last ten years was suffered by Hostel 2Hostel 2 opened to only $8.2 million, or just 42% of what the original Hostel opened with 18 months earlier ($19.5 million).

Ok, so using the awesome power of math (this is the part on Numbers where my floating head starts pointing at random variables and data points on a black screen), I took 2.76 and multiplied it by 0.42.  That gives me approximately 1.16.  So, it stands that the opening weekend for New Moon will surpass the opening weekend of Twilight by about 16%.  Ok, so 1.16 x $69.6 million = $81 million.  Or, you can add up all the percentages of the pure Fri-Sun stand-alone weekend increases, which gets you 32.61.  Divide that by the 25 films.  That gets you 1.3044.  Multiply that figure by 69.6 and you get a probable opening weekend gross of $91 million.  So there you have it... Twilight Saga: New Moon will officially gross either $81 million or $91 million over its opening weekend.  Read it and weep, Nielsen, CinemaScore, and/or Nikki Finke!

Scott Mendelson

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I went to the midnight show last night with lots of screaming preteens, and while it wasn't great filmmaking, it didn't stink as bad as many of the reviews might have you believe. If you're a fan of the series anyway, you'll enjoy it. The prepubescent female set will go just to giggle, ooooh and aaahhhh at the man candy.
I liked Twilight and I'm not ashamed to say it. :) Looking forward to seeing New Moon.
Gonna see it with some gorgeous friends (young beauties my wife works with) on Sunday morning. Looking forward to it...although I truly did not enjoy the first installment very much. My favorite character in the books was Edward...and Rob Pattinson makes a very, very poor Edward!

But...we'll see. And I most definitely will enjoy the company.
Nice methodology, but I'll be shocked if the 3-day is less than $100 mil. The hype itself must be breaking some records! I'll predict 109.5 million Fri-Sun.
I'm with you on the $109 million prediction (the math above was mainly for laughs). It just scored $26 million in midnights alone).
Daughter is going tonight...I can hear the squeeling already!
Let me tell you something... This movie is flat-out "critic-proof!" It'll easily make 100 million this weekend without batting an undead eye.

http://jdrourke.wordpress.com/
I want to go and I can't because hubby's out of town so I'm sulking instead. And waiting until I can get it on Netflix. I think I can handle the suspense.
My wife and I and our two kids and a friend and one grandma all went on Friday night, and the two kids and grandma are going again tonight.

Apparently it did over $70 million on Friday alone, so is it possible that it might do more than $150 million for the weekend!?!?!?

And although critics have panned it a bit, I actually thought it was LESS cheesy than Twilight, and LESS melodramatic also. Plus, I think the acting was better - which isn't saying tons.
The first Twilight had a terrible multiplier (weekend total divided by opening day), so $150 million would be a stretch. The original did 51% of its weekend business on its first day and sequels are usually more frontloaded. Still, it's a HUGE achievement regardless of what records it does or doesn't break.
Ouch! I often get box office wrong, but it looks like I missed TWLI2 by 20 million. BTW, how did Blindside sell that many tickets?
I can't quite understand the hype, given that people who've read the books were disappointed with the first installment!
So sayeth film.com: New Moon pulled in $140m its first weekend.
boxofficeguru is the best predictor i know, and he predicted $102M.

that, and most estimates were way under the $140M it took. pretty impressive.

80% female according to NY Times:
http://www.nytimes.com/2009/11/23/movies/23box.html?hp
Patience, patience... I'm writing the weekend review right now!! :-) And yes, the 80% female stat is a doozy. If no males showed up, it STILL would have grossed $113 million.
Last night, I happened to be walking around Lincoln Center, in New York City, and, suddenly, decided to pay a visit to the movie theater nearby. It was around 10.00 pm, and lined out of the theater there were approximately 40 young girls―along with some boys―wearing every piece of Twilight merchandising that’s humanly allowed.
I agree that the teen phenomenon has to be respected. However, it is very difficult to cope with the fact that no matter where you look, you’re going to have a Twilight encounter. Every talk show has the actors as guests these days; every five seconds a television commercial related to the film is shown, and even when you’re out to get a burger you’ll have an unwanted Twilight moment. At this second, I’m truly sicker of Robert Pattinson’s constipated look than as I never was of Daniel Radcliffe’s glasses.
It’s true that every time a blockbuster comes along the situation is the same. It is also very true that the film’s main audience is young females. So, why do I have to be exposed in such a generous way to this emo-like vampire craziness? The 140 million dollar earnings of New Moon’s first weekend might be the answer.
Ok, the movie franchise is a gold mine and no one can battle that factor. Nevertheless, there is something especially annoying about this saga that I’m still trying to identify. I have narrowed down the possible reasons to three:
1) Is it the absolute lack of verisimilitude in the story? The way that vampires pass as humans is ridiculous. The story is not solid enough to even set a base of evidence that would make us believe that the people living around the vampire family aren’t really plain stupid.
2) Could it be the absence of the spiritual level that every good science-fiction saga has to have in order to resonate with the audience? The Harry Potter series, Lord of the Rings, Star Wars, or even Interview with the Vampire; they all have one thing in common: the story has a profound mythology that takes the viewer literally on a trip.
3) Is it that the story is… banal, predictable and trite? I get that the story is intended for teens, but Twilight is more of a soap opera than even Gossip Girl is. The characters are entirely one-dimensional and the actions are more based in drama than anything else, even when we are talking about a movie whose plot is based in fantasy.
Maybe what really bothers me about the Twilight is the fact that is sex what holds the franchise together. It’s evident how the producers envisioned this factor by having in the new film images of both Pattison and Taylor Lautner’s naked upper bodies. Are those vital-plot-saving situations? Doesn’t if feel, a bit, as if Seventeen Magazine unexpectedly had released a movie?
Please, please, please, don’t get me wrong. I, like anyone else, enjoy following stories when sexuality is almost another character. But to have a series of movies with such a weak plot, targeted to teenagers, and sustained only on sexual attraction doesn’t seem that interesting to me. Where’s Porky’s 140 million?
By the way, Scott, I think your methodology is quite interesting