Words from another yard

Links and comment from Scott Rosenberg
JUNE 2, 2010 11:41AM

Memo to Steve: We already are a nation of bloggers

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Let’s look at Steve Jobs’ comment last night at his onstage interview at the Wall Street Journal’s D conference and see how many mistaken assumptions and fallacies we can mine from it:

“”I don’t want to see us descend into a nation of bloggers myself. We need editorial more than ever right now.”

First, there’s a condescending assumption here that bloggers are some sort of inferior order. This is the sort of ressentiment we often hear from laid-off newsroom denizens who blame legions of bloggers for the business troubles of their former employers. But it’s funny to hear it from one-time rebel and industry-disrupter Jobs. Jobs has his own beef with the tech-news blogosphere, which relentlessly struggles to break the cone of silence he imposes on Apple news. But here he lets the chip on his shoulder place him on the wrong side of history. The media institutions he praised at D (New York Times, Washington Post, Wall Street Journal) have all been leading the charge to embrace blogging themselves.

Next, there’s this strange notion that blogs aren’t, or can’t be, “editorial.” If an editor is someone who makes choices about what to cover, then any good blogger is also an editor. If an editor is someone who reviews someone else’s copy for mistakes or quality control, then most bloggers have an army of editors — their readers. Yes, blogging has largely discarded the old model of editing as bureaucratic workflow, and that has pros and cons. But to suggest that blogs are somehow bad because they aren’t “editorial” — and that the traditional newsroom’s editing process guarantees something better — betrays a real ignorance of how journalism really works.

Most important, there’s Jobs’ implicit belief in a zero-sum, either-or media world, in which either bloggers prosper at the expense of the old-fashioned newsroom, or traditional media prospers and bloggers are put in their place. Such views have always been wrong-headed, and never more so than today. We are in the middle of a full-throttle reinvention of the news industry, as old-line journalism rushes to figure out how to bring its skills and traditions to bear in the new realities of online news and throngs of hard-working, imaginative bloggers are experimenting with new styles and techniques of journalism that technology has enabled. It is not a time for handwringing about the prospect of a “nation of bloggers.” We are already a nation of bloggers. The only question is, how do we make sure we get the news and information we need now that we are?

Given all this, it seems a shame that — when it comes to media, at least — Jobs, who once encouraged his Macintosh team with a war-cry about how much better it was to be a pirate than to join the navy, has chosen to side so visibly with the fleet.

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Thanks Scott, and even though I'm an avid Mac user, I'd have to say amen to you for calling out SJ's tone deaf remarks.
It's troubling to me that Jobs increasing seems to reflect the philosophy of the superiority of the "expert" over the wisdom of the "common man." You can see this reflected in his refusal to allow third party apps to run on devices like the iPhone and the iPad. To me the internet in general is at a critical juncture where it will either continue to be open to all or will be controlled by a powerful few.
Absolutely! It's a new world order, and for better or worse (I hope better!) bloggers will become more and more prolific. I think Steve missed the "boat" on this one!
amen buddy. hope to see someone make a bigger case in one of jobs MSM outlets on the same subj. I read his comment & felt a serious pang of indignation also. boy oh boy. think of how much bloggers have helped apple publicize their products. but apples relationship with bloggers is probably best revealed in that whole recent gizmodo prototype fiasco (which you dont mention, and is obviously highly relevant). blogs are even more "editorial" than editorials themselves.
and besides, the MSM is supine. eg it didnt run that wikileaks military video until it went viral on the internet, there's just no way. also, eg, the clinton/lewinsky affair was broken by drudge. someone should make a long list of these "blog coups". its a very long list at this point.
PAJAMA MEDIA ROCKS =)
however, it is true that MSM is bleeding/hemorraging massive revenue due to free high quality internet content. "we are replacing offline dollars with online pennies" is quite literally true.
all due respect for jobs, but he's turning into a megalomaniac lately. I think he's inches away from, and maybe overdue for, a major beatdown by *somebody*.. fcc, justice dept antitrust, movie studios, bloggers, something.
Then, of course, there's the overlooked issue of quality and content: with that many people now writing (often intelligently) about issues that affect them, the source-pool has increased dramatically. People are now not just entitled to their opinion, but entitled to express it, too.

The implication in Jobs' comments seems to be that you have to be formally trained to have an opinion and write about it - and without such an education, you are somehow invalidated.

Actually, all you need is a grasp of your native language, a computer and a life. Blogging is no longer about "Argued with my mom again; drove to store; hung out with buddies", but a form of media in and of itself which is now generating more varied, rich, fascinating content than any single media outlet.

People are now able to write about what they want to read about. In this respect, traditional editorial pieces have been placed under pressure to be more aware of their readership, more accurate and more reflective of recent events and trends - because if they're not, people will simply stop reading and write their own.

Perhaps it's this pressure that's ultimately what's upsetting Jobs?
I don't want to see us descend into a nation run by CEOs with over-inflated egos -- oh wait, we already are.
You tell 'im! We might be an inferior order as bloggers but we are a TALENTED inferior order! Some of us have even learned to eschew adverbs.
Besides, professional journalism's shining hour has not been the last 9 years. As it were.
And we are the future: 1 billion Voices, homo sapiens sapiens limnus. Damn fine post.