Pitching College to the High School Musical/Glee Generation
Kids these days, with their sexting and their Axe body spray and their Lady Gaga, amirite? I've long known that there's what the kids are into these days and there's what I am into these days and ne'er the twain shall meet, but this recruitment video, produced by the Yale admissions office, makes me feel particularly long in the tooth.
Really? I mean, it's a fun concept, but if a kid's in a position to pick between Yale and other top-tier schools, is it really singing and dancing that's going to push them into the Yale column?
I bet Harvard and Princeton are loving this.


Salon.com
Comments
Oh and it would have been better if everyone was wearing a bodysuit like Beyonce in Put A Ring On It.
ps - clicked MJ in Atlanta WalMart yesterday - just to be contrary
And Yeah, some Beyonce + Lady Gaga would have been nice.
I love the video and have already watched it twice. (I got a little misty both times. ) The happiest years of my life were spent at Yale (1981-85). The video is vintage Yale: intentionally cheesy, clever, light-hearted, and fun. The kids remind me of countless people I knew there (and virtually no one I know in Oklahoma.)
Joie de vivre is the central message. The notion of Ivy League stuffiness is decimated and the spirit of friendship and community emphasized. Everything else is fluff.
Yale is profoundly musical; every other person is a musician. There are two major orchestras, a huge glee club, countless a cappella groups, a Russian choir, a Slavic chorus, and scores of other groups. The theatre department, of which Meryl Streep is a product, is renowned.
"Is it really singing and dancing that's going to push them into the Yale column?" Often, yes: music and theatre are huge draws. Advanced musicians can take lessons for credit (unlike Harvard).
Thanks for the trip down memory lane. This post is a blast. It makes me want to jump on the next flight to New Haven.
*sighs*