Pitching College to the High School Musical/Glee Generation
Kids these days, with their sexting and their Axe body spray and their Lady Gaga, amirite? I've long known that there's what the kids are into these days and there's what I am into these days and ne'er the twain shall meet, but this recruitment video, produced by the Yale admissions office, makes me feel particularly long in the tooth.
Really? I mean, it's a fun concept, but if a kid's in a position to pick between Yale and other top-tier schools, is it really singing and dancing that's going to push them into the Yale column?
I bet Harvard and Princeton are loving this.