Out of My Mind

The Musings of a Woman Who Thinks Too Much

Silkstone

Silkstone
Location
California,
Bio
I'm a writer/editor/consultant who lives in the SF Bay Area with my partner of 10 years, K., the best man I've ever known. I'm seeking representation/publication for an "erotic-neurotic" memoir I've written that traces my quest to find love through any means necessary, from becoming a Christian Fundamentalist to dating hundreds of men through the personal ads. You can email me at "silkstone50@yahoo.com"

Editor’s Pick
OCTOBER 27, 2008 4:07PM

God and Advertising: The Mad Men Finale

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A million years ago, fresh out of college, I had a low level job in a famous advertising agency. It’s a testament to the richness and depth of the series “Mad Men” that I’ve been loving it for 2 whole seasons before connecting it to my own experience just last night – this show is so good that it literally made me forget that I once peeked behind the curtain of the ad biz.

The moment came when I started explaining to my partner K. the tensions in ad agencies between Creative and Accounts. Both believe that they are the key to an agency’s success – Creative makes the ad campaigns that they think get customers to buy the client’s product; Accounts feels they bring in the clients or there would be no campaigns to create. Creatives see Accounts as simply schmoozy sales people whereas Accounts folks see Creatives, as being, well, in Duck’s words - artistic and temperamental (aka prima donnas).

Duck’s business assessment in the meeting with the new owners might be a little opaque for those who don’t know how ad agencies make money. Namely that they don’t charge for their services, including creative work, but instead make money based on ad revenue – how much they buy, in what media and for how much. The third rail of an ad agency is the utterly unglamorous Media department, which handles the nuts and bolts of this process. In that sense, both Creative and Accounts are merely overhead while Media is the moneymaker. But of course, all parts have to work together to get and keep clients.

It’s more evidence of the subtle brilliance of this show that the splits in an ad agency are a mirror of the splits in many of the characters, between their creative/authentic selves and their pragmatic sides. The parts disown, devalue and even try to destroy each other, in a competition that would leave no one standing. Integration and acceptance of all parts of the whole are needed for survival, much less success, in both a person and a business.

We know Duck’s goose is cooked when he takes the house divided approach, suggesting that Creative is mere window-dressing – that the content and style of advertising matters very little in the end. Instead he argues that people buy things when they have money and don’t when they don’t. (Was it just me, or did anyone else feel the timely resonance of that line, given our own uncertain economic times and the recent downturn in consumer spending?) The Creative folks, of course, feel that this is ridiculous, since clearly some campaigns are persuasive and generate sales while others do not.

Is it even a question what side is going to be taken in a show made by a group of amazing artists? (If made by more business-minded souls, Pete Campbell, not Don Draper, would be the hero.) And one reason that I love the show is that I’m on the side of the Creatives, too. But then that’s why I’m writing on Open Salon for free rather than working in sales. (Perhaps I need my own Media Dept., or at least an account exec.)

There was a lot of drama in last night’s episode, but ex-Catholic girl that I am, the moment that really struck me was when Peggy stood up to her priest, after he warned her sternly that she was risking going to hell for not having confessed her sexual sins. When she told him, “I can’t believe God is like that” and turned on her (rounded) heel and left him speechless, I cheered the image on the TV screen: “Good for you!” But then I immediately turned to K. and said, “Of course, she just committed the sin of pride.”

In Catholicism, the “sin of pride” is thinking that you know better than God and/or the Catholic Church, as embodied by your priest (or any priest). In Catholic dogma, the Church (through its priests) is there to explain God to you, as well as to act as your intermediary to Him, and anything that goes against that chain-of-command is verboten.

By asserting that she has a different conception (!) of God than the Church does, Peggy is saying she knows better who God really is than the Church dogma. You don’t get a bigger sin of pride than that.

The fact that she makes the sign of the cross in bed later that night (after finally making her confession, but to Pete, not a priest) suggests that Peggy may have made peace with herself but also that she hasn’t quite severed her ties with the Church, as would be logical given that little bit of heartfelt heresy. After all, this is years before mix-and-match, cafeteria style spiritual beliefs will become popular. In 1962, you accepted without questioning the dogma of whatever religion you followed, or you left it entirely.

On the other hand, is it a coincidence that it was St. Peter who was declared by Jesus to be the “rock on which I build my church”? But Peggy rejects this option, of building a new life with Pete, telling him that her love for him has disappeared, destroyed by her sacrificing their son…her only begotten son.

OK, that’s probably going too far, but for me that’s the lure of this richly layered and allusive series. The more you delve into it, the more interpretations and connections spring to mind.

But I better stop here. I don’t want to suggest that I know Mad Men’s meanings better than its creators. That would be a sin of pride.

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P.S. I do want to blog on something other than "Mad Men" but had to get in some thoughts about the finale! More later, on other topics.
I cheered for Peggy, too (and later cried as she did indeed confess - to Pete). But, I hope that people (who believe in God) know that Peggy had it right and that even the church agrees with her now. God is not like that.
JP, I agree that "God is not like that" - something I had to work my way to after being a Catholic and then born-again Christian growing up. That's one reason that Peggy's faith-based (heh) storyline appeals to me. Not to mention the fact that she's a smart girl who's good with words.
I am afraid they are setting Betty up to be the "super achieving will do anything to get ahead" woman archetype.
I think you mean Peggy, not Betty? yeah, it could sound like she's suggesting that she has put aside her desires for love in favor of career. But I was reminded of Don telling her how "this never happened" (he's her mentor/enabler in the art of self-amnesia). So I think it's more that she shut down that part of herself after having the baby. If the series goes on, I expect to see her feelings come back, just as there are hints that parts of Don that he's pushed down are now coming back, and he's allowing that.
I see Peggy as the most "modern" woman on the show. I admire her a lot.
Peggy seems to be evolving at superwarp speed compared to the other women. By next season she may be in Don's office. I identify with her, except I never had the balls.
Dittoing that! And I laughed at his line asking is she had his job yet. I think she may remind many of us of our younger selves, especially if we were shy and smart. But she goes many of us one better, as she somehow powers past her shyness to ask for and get what she wants.
Peggy, yes, my name problem again. Well, I do think that there is this archetype of the "successful woman" from that age that is not very positive by the society at large. There was this notion that they had to be against "nature" and be really mean to get what they got.
Lea, she was all of us in those early days. Peggy took all of them on: church, job and family. Wowzers.
I just discovered Mad Men this weekend (sad) and have devoured all episodes. Your analysis of that meeting really helped. As a viewer I sensed Don won that gunfight but did not have any idea of why or how to understand the issues. All I got was he had the wherewithall to say, "This is BS" and leave. Sometimes that is the best thing to do. I loved this. Thanks.
Have never watched it, but it's next up in my Netflix queue. I look forward to seeing what all the fuss has been about.
How great to get some more comments here!

Dorinda, I've yet to rewatch that final ep (I've got a few more to go in re-watching Season 2) but I actually watched it twice last year when it first aired, and my memory is that Don very well knew he'd won and how. Don is generally portrayed as being a master at his work and at the politics of it, while floundering in his personal relationships (other than being great at seducing women!).

UK, I hope you do! I'm a big proselytizer for this show, as you can tell.