Reason 1: It's shiney. Even in it's clear plastic casing, it's smooth and sleek and just a tad blingy. I just finished polishing; it looks like a million bucks.

Reason 2: It weighs enough that I feel like I'm holding a quality item. I've always been skeptical of electronics that weigh too little. 

Reason 3: I can check Sigalert.com wherever whenever. I'm a commuter and sitting in traffic day after day without knowing why there's so much damn traffic is annoying. I want to be informed.

Reason 4: Text messaging is way more fun than on a traditional mobile phone and my text conversations are saved by contact. So if someone doesn't text me back right away, I always know to what message they are replying.

Reason 5: Those little pop-up keys on the keyboard make me so happy. (When you hit a letter key it pops up above your finger so you can see that you hit the correct key.) I can text five times faster now.

Reason 6: At anytime, I can check those websites that I consider secret obsessions.

Reason 7: I don't forget chiropractor or doctor appointments, parties or other obligations anymore because my iPhone kindly reminds me with a gentle "ping" that they are upcoming.

Reason 8: All my music is in one place. I don't need an MP3 player anymore and the iPhone sounds way better plugged into my car than the iPod.

Reason 9: I got a good deal. By the time I used the promotion to upgrade to an iPhone, paid the additional monthly data fee for Internet usage and reduced my monthly minutes plan, I almost broke even, paying the same per month for the iPhone and all it's glory as I did for a traditional mobile phone.

Reason 10: Every morning my iPhone wakes me up with a duck qucking noise. How cute is that? A rooster would be better, but my 4 year old is easier to get out of bed when she hears the duck.