OCTOBER 4, 2011 4:23AM

Mobile Media Company Affle Raises $10M+ From D2C (A NTT DoCoMo Subsidiary)

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Singapore-headquartered mobile media and advertising startup Affle has raised over $10 million from D2 COMMUNICATIONS (D2C), Japan’s largest mobile advertising company and a subsidiary of the country’s largest mobile operator, NTT DoCoMo, in joint venture with DENTSU.

D2C joins Microsoft, Itochu, Bennett Coleman & Company and Centurion Private Equity as investors in Affle.

Affle products include communication apps Pinch and SMS2.0, and mobile couponing service Coufon, among others.

Affle and D2C had entered a strategic partnership earlier this year, and the companies state that this follow-up investment round strengthens their association further.

D2C is the largest mobile advertising agency in Japan, with rights to sell all inventories on NTT DoCoMo, Japan’s biggest mobile carrier with over 57 million subscribers.

The new capital will be used for consolidation of product development efforts and boosting Affle’s business in existing Asian markets, as well as launching in new markets.

Company: Affle
Website: affle.com
Launch Date: January 2, 2006

Affle is a leading international mobile media company headquartered in Singapore. Affle’s investors include Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL) of India, Centurion Private Equity and D2 Communications of Japan (JV between NTT DoCoMo & Dentsu) Affle has consistently delivered innovations that enhance the user experience on mobile messaging and make mobile media a reality. Affle’s flagship products include leading mobile messaging products like Pinch (www.pinchapp.com) & SMS2.0 Live (www.ismslive.com) which have already got over...

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