Overriding emotion during viewing: confusion
INTERNATIONAL DELIGHT ICED COFFEE.  Hold on: I will enjoy the product because going out for coffee is too dangerous?  As one of the commenters on YouTube says, “International Delight Iced Coffee: For when you’re too much of an idiot to be all… Read full post »

Readers know that I’m partial to a couple cartoonists and like to share their work now and then.  On my second blog,  it’s David Jones‘ Adland.  Here, it’s Tom Fishburne’s Brand Camp. This... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment f…

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How is it that company after company trips itself up in the social media space?  GoDaddy.  Aflac.  Chrysler.  Nestle.  Kenneth Cole.  Qantas. On and on, over and over. And it’s not just about... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from…

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“Why can’t you be more like your big sister?†Does this approach ever work? Not too often. What such a comparison can do is produce a sibling that spends years trying to be someone he’s not, losing... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment fro…

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For the last 3 years or so, I have ordered holiday gifts online from Dancing Deer. My mom and I send a little something to the doctors, friends and associates who make our lives a whole lot better... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the…

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Wait – what? You’re like a cupcake, or you’re better than a cupcake? And the “Not The Best-Tasting Cupcake” shot near the end means that your cereal is not made of cupcakes (which we know), or that it doesn’t taste better than a cupcake (which we also know)?

And if… Read full post »

As a marketer, as a consumer, as someone who appreciates genius and beautiful design – as a human being – I was tremendously saddened by the death of Steve Jobs. Every homage to him, every... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the wor…

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Fear-based advertising is nothing new for auto manufacturers andpersonal injury law firms companies, but colleges?

Capella University is running a wild TV campaign that shows all the terrible things that can (and WILL!) happen to you if you don’t get a Capella degree.  My favorite is the one… Read full post »

A lot of advertising has caught my eye lately. Sometimes, I like an ad right away and it stays that way. But there are other ads that get in my good graces, only to have my thoughts of them to dark and menacing.

Such is the case with tv commercials that produce evil… Read full post »

I was in a client meeting when an earthquake shook New York City a couple weeks ago.  We all stared at each other for a few seconds and waited for the building to fall down. When it didn’t, we went... Marketing Mojo by Stephanie Fierman is your doubleshot of information and…

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This past weekend, a leader in the marketing and social media community, Trey Pennington, committed suicide. He went to a church parking lot in Greenville, SC, refused to heed police and shot himself.

Trey left behind a wife, six children and a grandchild.

Since then, Twitter and Facebook have bo… Read full post »

I want to give a big hat tip to Xerox and its global ad campaign from Y&R.

Launched in the fall of 2010, the campaign explains that Xerox can handle all of a company’s (your company’s) business and document management needs so it can focus on its “real business.”

These ad… Read full post »

Sometimes great minds think alike, don’t you think? As my clients can attest, I have become obsessed with the story of corporate-marketing-executive-turned entrepreneur Susan Nethero. During her... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the wor…

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I blame Oprah. Or at least I want to blame Oprah for an icky, funky (and not in a good way), goofy seemingly-exploding category in the ad world. Allow me to take you back five years. It’s hard... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment…

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Today, I get to combine two of my favorite things: 1.  When it comes to customer engagement and loyalty, I am a complete fanatic about the symbiotic relationship between marketing and customer... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the wor…

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Do you ever feel like your head might just explode if you have to shove one more new business term in there? Or perhaps you’re simply in the mood for a friendly game of buzzword bingo. I have... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment…

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Birth control ads are strange. Exhibit A: the Nuvaring ad (see HERE) where the gals take off their clothes and climb into a hot tub with their yellow bathing suits on. Each woman has a… each... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the…

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A friend of mine, Stephen Denny, has written a new book, Killing Giants: 10 Strategies to Topple The Goliath In Your Industry. The chapter titled, “Winning in the Last Three Feet†plays to my... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the worl…

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Will Donald Trump’s personal brand take a hit from all his recent tomfoolery? Check out my second blog for the post, TRUMP IS JUST BEING TRUMPY. Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.

Today, I was asked what effect Donald Trump’s supposed presidential run is having on his personal brand.

In my opinion, Trump’s flirtation with the presidency doesn’t impact his brand value one way or the other.  This is because – whether he originally intended it or not – Trum… Read full post »

A couple days ago, I returned a dress to Kenneth Cole in NYC. Clearly criminal behavior, based on the way I was treated. The staff seemed almost surprised that I had the receipt AND the credit card... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from…

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Mojo readers know that I follow two wise business cartoonists and like to share their work once in awhile. On my second blog, Marketing Observations Grown Daily, it’s David Jones’ Adland. Here, it’s... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from…

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One of the new business friends I’ve made on Twitter is an agency in Pittsburgh called Fitting Group, run by Andrea Fitting. Check them out at http://fittingroup.com. We found each other based on our mutual interest in and work with challenger brands, or big category-leading companies who need… Read full post »

That’s a trick question. Check out my second blog for the new post, “BEYAZ CREEPY AS POSSIBLE.” And thanks. Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.

Birth control ads are strange. Exhibit A: the Nuvaring ad (see HERE) where the gals take off their clothes and climb into a hot tub with their yellow bathing suits on. Each woman has a… each has a number… one has a bathing cap… and then the hot tub spins like a ride… Read full post »