Stephanie Fierman

Framing Thoughts and Ideas
OCTOBER 7, 2012 7:05PM

Interesting Ads This Week

2 interesting ads for the week:

1) avigilon: Avigilon is a company that makes high-def surveillance systems. I noticed this print ad because I thought it did a nice job of using storytelling to draw the reader’s attention: something that’s far too rare in B2B advertising.

2) Litte… Read full post »

SEPTEMBER 30, 2012 7:44PM

Don’t Let Social Make You Stupid

I’ve written a lot of posts on social media (like HERE and HERE and HERE). Piles of marketers, consultants and others opine on a daily basis about the thrilling, exciting, shiny new world of... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the wor…

Read full post »

Overriding emotion during viewing: confusion
INTERNATIONAL DELIGHT ICED COFFEE.  Hold on: I will enjoy the product because going out for coffee is too dangerous?  As one of the commenters on YouTube says, “International Delight Iced Coffee: For when you’re too much of an idiot to be all… Read full post »

Readers know that I’m partial to a couple cartoonists and like to share their work now and then.  On my second blog,  it’s David Jones‘ Adland.  Here, it’s Tom Fishburne’s Brand Camp. This... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment f…

Read full post »

How is it that company after company trips itself up in the social media space?  GoDaddy.  Aflac.  Chrysler.  Nestle.  Kenneth Cole.  Qantas. On and on, over and over. And it’s not just about... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from…

Read full post »

DECEMBER 15, 2011 2:00PM

Place-Based Retail: Evolve or Dissolve

“Why can’t you be more like your big sister?†Does this approach ever work? Not too often. What such a comparison can do is produce a sibling that spends years trying to be someone he’s not, losing... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment fro…

Read full post »

DECEMBER 6, 2011 8:00AM

Sucker Punched By A Gingerbread Man

For the last 3 years or so, I have ordered holiday gifts online from Dancing Deer. My mom and I send a little something to the doctors, friends and associates who make our lives a whole lot better... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the…

Read full post »

NOVEMBER 6, 2011 3:35PM

I Am Not Your Cupcake

Wait – what? You’re like a cupcake, or you’re better than a cupcake? And the “Not The Best-Tasting Cupcake” shot near the end means that your cereal is not made of cupcakes (which we know), or that it doesn’t taste better than a cupcake (which we also know)?

And if… Read full post »

OCTOBER 25, 2011 1:34PM

Steve Jobs: A Model Failure

As a marketer, as a consumer, as someone who appreciates genius and beautiful design – as a human being – I was tremendously saddened by the death of Steve Jobs. Every homage to him, every... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the wor…

Read full post »

Fear-based advertising is nothing new for auto manufacturers andpersonal injury law firms companies, but colleges?

Capella University is running a wild TV campaign that shows all the terrible things that can (and WILL!) happen to you if you don’t get a Capella degree.  My favorite is the oneRead full post »

SEPTEMBER 14, 2011 11:07AM

Two Evil Ear Worms

A lot of advertising has caught my eye lately. Sometimes, I like an ad right away and it stays that way. But there are other ads that get in my good graces, only to have my thoughts of them to dark and menacing.

Such is the case with tv commercials that produce evil… Read full post »

SEPTEMBER 7, 2011 8:28AM

Making Your Brand A Little More Human

I was in a client meeting when an earthquake shook New York City a couple weeks ago.  We all stared at each other for a few seconds and waited for the building to fall down. When it didn’t, we went... Marketing Mojo by Stephanie Fierman is your doubleshot of information and…

Read full post »

This past weekend, a leader in the marketing and social media community, Trey Pennington, committed suicide. He went to a church parking lot in Greenville, SC, refused to heed police and shot himself.

Trey left behind a wife, six children and a grandchild.

Since then, Twitter and Facebook have bo… Read full post »

AUGUST 9, 2011 9:28AM

Makes Me Wanna Copy Something

I want to give a big hat tip to Xerox and its global ad campaign from Y&R.

Launched in the fall of 2010, the campaign explains that Xerox can handle all of a company’s (your company’s) business and document management needs so it can focus on its “real business.”

These ad… Read full post »

Sometimes great minds think alike, don’t you think? As my clients can attest, I have become obsessed with the story of corporate-marketing-executive-turned entrepreneur Susan Nethero. During her... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the wor…

Read full post »

JULY 13, 2011 10:00AM

I Blame Oprah

I blame Oprah. Or at least I want to blame Oprah for an icky, funky (and not in a good way), goofy seemingly-exploding category in the ad world. Allow me to take you back five years. It’s hard... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment…

Read full post »

JULY 6, 2011 6:11PM

No Closer Relationship

Today, I get to combine two of my favorite things: 1.  When it comes to customer engagement and loyalty, I am a complete fanatic about the symbiotic relationship between marketing and customer... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the wor…

Read full post »

JUNE 14, 2011 10:20AM

Internet, Shimternet

Do you ever feel like your head might just explode if you have to shove one more new business term in there? Or perhaps you’re simply in the mood for a friendly game of buzzword bingo. I have... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment…

Read full post »

JUNE 6, 2011 5:22PM

Beyaz Weird As Possible

Birth control ads are strange. Exhibit A: the Nuvaring ad (see HERE) where the gals take off their clothes and climb into a hot tub with their yellow bathing suits on. Each woman has a… each... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the…

Read full post »

A friend of mine, Stephen Denny, has written a new book, Killing Giants: 10 Strategies to Topple The Goliath In Your Industry. The chapter titled, “Winning in the Last Three Feet†plays to my... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the worl…

Read full post »

Will Donald Trump’s personal brand take a hit from all his recent tomfoolery? Check out my second blog for the post, TRUMP IS JUST BEING TRUMPY. Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.
APRIL 27, 2011 9:52PM

Trump Is Just Being Trumpy

Today, I was asked what effect Donald Trump’s supposed presidential run is having on his personal brand.

In my opinion, Trump’s flirtation with the presidency doesn’t impact his brand value one way or the other.  This is because – whether he originally intended it or not – Trum… Read full post »

APRIL 11, 2011 8:08AM

Return Policy? DNA Sample, Please

A couple days ago, I returned a dress to Kenneth Cole in NYC. Clearly criminal behavior, based on the way I was treated. The staff seemed almost surprised that I had the receipt AND the credit card... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from…

Read full post »

Mojo readers know that I follow two wise business cartoonists and like to share their work once in awhile. On my second blog, Marketing Observations Grown Daily, it’s David Jones’ Adland. Here, it’s... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from…

Read full post »

One of the new business friends I’ve made on Twitter is an agency in Pittsburgh called Fitting Group, run by Andrea Fitting. Check them out at http://fittingroup.com. We found each other based on our mutual interest in and work with challenger brands, or big category-leading companies who need… Read full post »