Stephanie Fierman

Framing Thoughts and Ideas
APRIL 8, 2009 5:28PM

Stephanie Fierman Isn’t Taking Your Survey. That’s A Problem.

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I am hyper-sensitive to market research that is somehow flawed, or lopsided, or misrepresents the group being tested.  I’ve written a few posts on this very topic - here’s one on galvanic skin response, and measuring brand affiliation and a relatively new post on how Fuqua and the AMA mixed and matched some concepts on a [...]

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