Stephanie Fierman

Framing Thoughts and Ideas
MAY 6, 2009 5:50PM

Stephanie Fierman Knows It’s Not April Fool’s Day, But…

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SFMOGD came across two ads this week that are real… which just seems sort of impossible!

Ad #1 was brought to our attention by our friend, Jonathan Gilbert, and has some disturbing things to say about the condition of German underwear.  Here is a billboard currently posted in Berlin’s shopping district:

merkle-in-her-unmentionables.jpg

That would be Chancellor Angela Merkel on the left posing in front of various undressed members of the German government, with her ”weapons of mass destruction” in full view.  The ad is part of an underwear company’s national ad campaign. Modeled after the country’s successful ads promoting ”cash-for-clunkers” exchanges, the ad’s copy offers Germans who trade in their old underpants a €5 credit toward a new pair with the slogan ”The country needs new undies.” No mention of whether the old panties need to be (*gag*) washed before you trade them in. 

Ad #2 appears to be a real television commercial for a North Carolina furniture store that takes race relations very seriously.  Based on the company’s perfectly normal description of the ad on YouTube, the weird humor and full-on racial context appears to have been lost on The Red House.  Luckily, it’s not lost on us:



“I’m Stephanie, aka Big Head…”

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