Wait – what? You’re like a cupcake, or you’re better than a cupcake? And the “Not The Best-Tasting Cupcake” shot near the end means that your cereal is not made of cupcakes (which we know), or that it doesn’t taste better than a cupcake (which we also know)?

And if I am in need of fiber I’m not exactly doin’ a jig, you know, so why mention cupcakes in the first place?

I don’t get this new ad from Kellogg’s: