Place-Based Retail: Evolve or Dissolve

Stephanie Fierman

Framing Thoughts and Ideas

Stephanie Fierman

Location: New York, New York,

Bio: Executive living and working in NYC. Particularly interested in corporate reputation and trust matters. Contribute as much pro bono work as I can to arts-related non-profits.

MY RECENT POSTS

Goofy Ads With Which I Am Currently Obsessed
May 24, 2012 10:21AM
Where The Wild Things Are In Marketing
May 14, 2012 10:37AM
Ten Tips For Marketers: How To Deflect (Or Correct) A Social Media Blunder
February 14, 2012 09:38AM
Place-Based Retail: Evolve or Dissolve
December 15, 2011 02:00PM
Sucker Punched By A Gingerbread Man
December 06, 2011 08:00AM

MY RECENT COMMENTS

“I am in the presence of genius.”
May 31, 2009 06:29PM
“Joanne - You have applied your considerable writing talent to a difficult and ver…”
February 28, 2009 10:50PM
“I think you have the makings of an entirely NEW kind of cookbook here...”
February 28, 2009 10:26PM
“Well, I never thought of, uh, writing, you know, a whole POST about my toaster ov…”
February 28, 2009 10:23PM
“My sort-of general conclusion on this topic is that I think posting anonymously i…”
February 28, 2009 10:08PM

Stephanie Fierman's Links

New list: Stephanie Fierman at Reputation Garage; Stephanie Fierman On: Twitter; Stephanie Fierman On: LinkedIn; Stephanie Fierman On: Friendfeed; Blog: Stephanie Fierman Marketing Daily; Blog: Stephanie Fierman - Marketing Mojo; Stephanie Fierman On: Associated Content

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DECEMBER 15, 2011 2:00PM

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“Why can’t you be more like your big sister?” Does this approach ever work? Not too often. What such a comparison can do is produce a sibling that spends years trying to be someone he’s not, losing... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.