Overriding emotion during viewing: confusion
INTERNATIONAL DELIGHT ICED COFFEE. Hold on: I will enjoy the product because going out for coffee is too dangerous? As one of the commenters on YouTube says, “International Delight Iced Coffee: For when you’re too much of an idiot to be allowed in public.”
I agree with the ad: #FAIL.
Overriding emotion during viewing: love
DIRECT TV CAMPAIGN
“Don’t Sell Your Hair to a Wig Shop”
I am going to stick with my “love” assessment here because I am so grateful to see some good storytelling, but I wish there was a little tighter grounding in the product (the endings go by in a flash).