Stephanie Fierman

Framing Thoughts and Ideas
MAY 24, 2012 10:21AM

Goofy Ads With Which I Am Currently Obsessed

Rate: 0 Flag

Overriding emotion during viewing: confusion
INTERNATIONAL DELIGHT ICED COFFEE.  Hold on: I will enjoy the product because going out for coffee is too dangerous?  As one of the commenters on YouTube says, “International Delight Iced Coffee: For when you’re too much of an idiot to be allowed in public.”

I agree with the ad: #FAIL.

Overriding emotion during viewing: love
Don’t Sell Your Hair to a Wig Shop

I am going to stick with my “love” assessment here because I am so grateful to see some good storytelling, but I wish there was a little tighter grounding in the product (the endings go by in a flash).

Other executions in the campaign:
Don’t Wake Up in a Roadside Ditch
Don’t Have a Grandson with a Dog Collar

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