Editor’s Pick
MARCH 25, 2009 8:18AM

Aesthetic Anomie: Why Good Books Don't Get Published

Rate: 35 Flag

A lot of good books go unpublished. Of course, many more bad books meet the same fate. Ninety percent of the books submitted to agents and publishers are inept and unreadable and their oblivion is well deserved. But what about the other books? The good ones that don’t make it? Is there a reason, or is it just a matter of a too many submissions and too few readers to sort through the mass of material?

I think there’s more to it than that. Publishing professionals (and their peers in the movie industry) no longer trust their own opinions. There’s a famous story about Herman Mankiewicz having dinner with uber-mogul Harry Cohn. Cohn was explaining that he knew a film was too long because his posterior began to ache – and so would everyone else’s. “Imagine that,” Mankiewicz famously replied, “The whole world wired to Harry Cohn’s ass!” Those were the good old days, and Harry Cohn’s test was probably more reliable than all the audience testing and focus groups studios use now. A more appropriate story for today’s world involves the agent who receives a script, takes it home over the weekend and receives a call from the writer on Monday. Their now-legendary (possibly urban-legendary) conversation:

Writer: What did you think of the script?

Agent: I don’t know. I’m the only one who’s read it.

So have industry professionals just lost their independent judgment? No, it’s something else, something more insidious. Harry Cohn watched a movie with a certain aesthetic innocence – he styled himself as one more member of the audience, who felt more or less like all the others, as the comedy writer assumes the audience will laugh at the same lines that crack him up while he’s working. Maybe it’s because the stakes are so much higher, or the audience has become so fragmented, but that connection has broken down.

In 1893, French social scientist Emile Durkheim devised the concept of anomie. It defines a kind social deregulation. Life becomes more urbanized and complicated, old mores break down and people no longer knew what to expect from one another. What we face now is a kind of aesthetic anomie, where an editor cannot simply read a book and experience it as a reader, with the simple, even carnal pleasure that brought him (or her) into the business in the first place. That initial response becomes obscured by layers of speculative venality: conjectures about the salesman in his or her own company and beyond them, desperate, intuitive guesswork about the mass audience. Hence the famous rejections based on false suppositions: science fiction was “dead” until Star Wars came out. Westerns were extinct until Dances With Wolves brought them back to life. Michael Korda, the Editor-in-Chief at Simon and Shuster, rejected a novel of mine, which he claimed to admire, because his sales staff “couldn’t sell it.” I got this second-hand through my agent, but my immediate response was – maybe you should fire your salesmen instead of letting  them over-rule your judgment. When even someone like Michael Korda abdicates to the bean-counters, the cancerous anomie in our creative life has clearly begun to metastacize.

Thirty years ago, Darcy O’Brien was sending out a novel called A Way of Life Like Any Other to publishers and getting rejected everywhere. One editor wrote back that he couldn’t see who the audience was for this particular book. O’Brien wrote back that identifying potential audiences wasn’t his job. His job was finding good books and publishing them. The man wrote back, with this memorable phrase: “Your letter fell point first on an exposed doubt.” Then, in a heroic blow against the forces of aesthetic anomie, he published the book. It’s still in print.

It was a lonely gesture, and it seems more isolated and even bizarre every year. But until agents and editors – and film producers and studio executives – stop trying to divine the unknowable taste and opinions of an unimaginable crowd of strangers, and begin again, simply responding to the story in front of them, it’s only going to get worse.

 

Your tags:

TIP:

Enter the amount, and click "Tip" to submit!
Recipient's email address:
Personal message (optional):

Your email address:

Comments

Type your comment below:
"it’s only going to get worse"
I take heart in how the internet is changing the balance of power in the music industry. No longer do a few talking heads decide that Britney is more worthy of attention than Sarah Harmer. Leslie Feist got a career boost thanks to the iPod, and now the world enjoys more of her wonderful music. It still may not translate into monster contracts, but it does allow more of us to make up our own minds.

So, I am hoping that places like Open Salon will help tear down the walls. Do you think I'm delusional or just a little too hopeful?

...very interesting discussion. I'll be interested in reading the comments from others.
I agree with the last post and wish YOU were an editor at a mythical publishing company with its aesthetics intact.
My darling Steven: As a writer who has written 5 novels and had two agents who adored her work but could not sell it to editors, I hear you. It's a sad state. I dunno what to do about it either. My husband just had a business book shot down at Random,although the chief editor adored it,all because the editor said it would scare the sales staff. Sigh, sigh, sigh. This is a newish story. Once upon a time, it didn't happen this way. Editors, say my agents, liked my novels a lot but couldn't figure out how to pitch them to sales: they were too literary for the commerical shelves, and too commercial for the literary shelves. Anne Tyler never had that problem. But since then things have changed big time. My agents were as sad as I when we parted company and now, when this new one is finished I shall have to find yet another agent who will have to try and go up against this bizarro world all over again.
my theory is that its the demand commercially to find a mass audience that drives out quality. Millions spent on mediocre middling, nothing left for "art". How else do you explain Everybody Loves Raymond living forever, but from My So Called Life through Firefly and Veronica Mars, smart finishes last? Books must operate the same. Would Updike find a publisher today? he doesn't fit neat genre niches.
So . . . maybe writers should compete with the big houses (and the little ones, too) and form a publishing company? Who are these sales people anyway?? Sounds like they might be relatives of the insurance companies' employees who, armed with a high school diploma, have the wisdom and power to trump a doctor's recommended course of treatment!

I'm saving this post, Steven, and if I ever do write a book, I swear an oath to myself to read it after every rejection letter!
The internet, and OS, are changing publishing, too. I have friends who have written books, some of them very good, and instead of sending them to a publishing house have promoted them and published them themselves. While the job doesn't always have the best graphics on the cover, it seems to be enough to help them make a living which is all we want to do. The internet allows them to offer their work on Amazon even though not published by a big publisher, and on their own websites. I understand the problem of the big publishing houses. They have a huge overhead and costs of publishing, and are reticent about taking chances. I believe that this atmosphere will bring out the best, and sometimes the worst, but the really good authors who think outside the box have another kind of chance to prove their worth. Audience? You always have to think of your audience. If a book falls in the woods, and there is no one to hear it, does it make a sound?
Been there, done that - I also went the rounds with my book manuscripts, and solo and chorus, the response was - "Oh, it's great, I loved it, you're a skilled writer - but we don't think we can sell it/it's about an unknown/historical fiction is a difficult sell/it crosses genres...et cetera, et cetera".

And I think that Brian B. has a point, about the literary industrial complex searching desperately for the equivalent of a Hollywood blockbuster that will show in on a kajillion screens and make insane amounts of money. But it has to be a sure bet, because there is so much at risk. So never mind about taking a chance on something a little quirky, new, that can't be pinned to one genre or easily described in a single uncomplicated sentence. I have heard that it is pretty much the same now with big publishers - only the next potential blockbuster need apply.

About the only thing left to do is do what musicians have been doing all along - go indy, with the aid of current technology and the internet, as JK suggests. Go indy, go POD, develop your own focus group, hire a good editor, develop a marketing plan, get together (internet-wise) with other writers. I belong to one group, the Independent Authors Guild, which formed about a year ago, with the intent of helping authors which had done indy books, to put out the very best and most high-quality books we could, and to share all sorts of marketing strategies.

And before anyone starts havvering about how self-published POD books are awful, are low-quality vanity publications that couldn't get published by a "real" publisher, two responses: Yep, a lot of them are krep. I know, because I have read some of them, in the course of doing reviews for a couple of other on-line publications. But a lot of the mainstream out-put is also pretty god-awful, even though it may have been polished and edited professionally, and focus-grouped and marketed, and reviewed in all the very best venues. It's still pretty bad: myself, I couldn't get read more than a chapter of the Da Vinci code, 'cause I kept tripping and falling flat over sentences that sounded like entries for the Bulwer-Lytton Bad Writing contest. Sturgeon's Law postulates that all but ten per cent of anything in popular culture is krep. I keep reading POD books by my fellow indy authors, and the best of them are good. More than good, amazingly good. Some of them are becoming local hits, too.

Secondly, the technology is there, allowing writers to go indy the way musicians did. Not just in print, but doing ebooks, and Kindle. Online outlets like Amazon just level the field a little more. Some of the IAG authors now have two or three books under their belts, and they are setting up as their own publishers, to further reduce print costs and make their books more attractive to the big-box stores.

It's all about readers, and if their eyeballs can find the new writers, the indy-press books, and appreciate the heck out of them... well, that's how it goes, in this wonderful new internet connected world. Every reader who becomes a fan of a particular writer is someone who is making up their own mind. If they like the original, the quirky, the regional hit, and the big publishers are too busy chasing after celebutards and the big best-selling author whose next book is just like his or her last twenty... the market will tell, in the end.

Your mileage may vary.
The future of publishing lies in ebooks and small publishers. I'm still skeptical of POD, but it does offer opportunities for 1st time writers to see their work in print and build their own readership.

Also, podiobooks have also changed the paradigm. Scott Sigler's books are gaining on the NYT Bestseller Author list. He started recording his books onto a computer in his closet.

I'm tempted to go the same route, since the publishing industry mafia is extremely risk adverse.
Same for non-fiction and memoir. I have new agent and we are figuring out how to structure a proposed book, not on the aesthetic, but on sales potential. I do understand -- books are tremendously expensive to publish and a lost cause unless they catch the wave.

My agent knows my strengths but keeps fiddling with them to bolster what she sees as a sale, which may not be what I had in mind but what can I do? I'm grateful she's trying in this market.

Similar to Lisa's husband's experience, a friend is on the verge of a possible sale and will know this week. The editor-in-chief of a major publishing house loves it, but some of the editors are "worried." Sometimes the head gut needs to have guts. We shall see on that.

That is why I love this site. Anything goes, because we're not getting paid. And I can't imagine someone won't see your work here and the response to it, and get you published some more. Your ability to spin a tale is compelling.
E-Publishers take more risks because the cost is lower -- but they often don't get many readers.

I'm actually struck by the parallels with what's gone wrong with the financial markets. The idea is that the wisdom of the masses sets the price. But, often rather than people thinking, 'what is this company worth?' they think, 'what will other people think this company is worth?' and that, too often, is a different answer.
Interesting topic -triggering interesting responses.
wise. The current industry is running scared--and blind~
Then there's Alfred Hitchcock's dictum that a movie should be no longer than a person's ability to hold their water.

What you've cited about aesthetic considerations has sadly become true about every aspect of our existence in this corporate world. David Halberstam wrote The Reckoning back in 1977, in which he accurately predicted the decline of Detroit, in his view because the bean-counters had taken over from the car-makers.

Now, I like money -- or at least what it can buy, but I think I'm evolved enough to understand that making money is not the end-game. But for much of capitalist-crazed America, it is -- with predictable results.

I'd like to think my book is among those worthy of a larger audience, but I'm also tuned-in enough to know that no editor is going to even read -- let alone recommend -- a book that contains all the dead-zone genres -- history, philosophy, poetry -- covers two thousand years of history and several continents -- and straddles the fence between non-fiction and fiction.

So I didn't bother. I found an angel, and we did it all ourselves. I think we are the future of book publishing, and one day the bean-counters at the major publishers are going to look up and say "what happened" -- just as the bean-counters at major record companies are doing now.
This has been fascinating, the post and the comments. It's not something I know too much about, unfortunately. Rated
And if I may be permitted a little shameless self-promotion, here's a link to my post about my experiences with self-publishing:

The Joy of......
Tom ... I did somewhat the same thing myself -- twice. Once was so Hollywood people could read my thriller in a convenient form (But they don't read at all, so that was kind of a miscalculation). The other time I just had a very big Hollywood novel that I knew no0 one, not even my mother would read in mountainous, unruly manuscript form. A nicely designed trade paperback would be less daunting, I thought ... and it';s turned out that way. Quite a few people have made through to the end and a good percentage seem to like it ... most of them women. So I'm pleased. at 250,000 words it's way too long for any agent to even consider (as if long books never sold). If anyone wants to check it out it's listed on Amazon -- Just Like in the Movies. You can even look inside and read parts of it, which I think is a nice book-store-like innovation.
The only problem with self-publishing is thye lack of money. Oh, well ...
Sorry guys.... but I just don't think POD or self publishing is the way to go. It's still not respected in the industry. It's still nearly impossible to get readers in any kind of wide readership. You never get in bookstores. You're almost always relegated to having to continually self-publish, you won't get reviewed, and you won't make any money. And for a writer you takes herself seriously as an artist I am just not going to go there. If that makes me a "snob" then so be it. I would be happy to be published by a small or indy house or a umiversity press if need be. But I just won't self publish. There is just too much garbage out there, it isn't monitored at all and it's too hard to weed through it to find what is good. Plus, it's hard enough to promote your book (as I know from doing it) when it is published by a real house. Promoting a book that you publish yourself must be a bitch and I still have a real life to live. I simply don't have the time or money to do that. It took most of a year out of my life to promote my last book which was put out by a solid and reputable house which just didn't have a big promo budget and that was enough of a trauma. I am holding out for a novel published by a real house and with real advance money.

I sympathize with others going their own routes, however. I just have been at this too long and have gotten too close and have too many credentials to go that route.
I'm not as vehement as Lisa - I still think about self-publishing my book -- but I think a lot of caveats are in order. Anyone who's thinking of that should do some hard research. The number I keep hearing is that the average self-published book sells less than 100 copies. I've heard this number from self-publishing companies themselves, so if they say it, even when trying to get business...! I mean, i could sell more than that to family and friends, easy. So it shows that few people get more than that in sales. Getting your book on Amazon isn't enough, not by a long shot. You have to get it in the faces of thousands of potential readers in order to make any sales.

Self-publishing is very very easy. Selling a book is very very hard. Even (as Lisa points out) a book that a major publisher has put out. Ironically (since they're so focused on sales, as Steven points out), they don't spend much money or effort selling most books any more. Most writers get little in the way of marketing support. They want the writer to do all the heavy lifting on that, too. (I'm a writer, not a sales person, is my feeling about that!)

A friend spent close to $20k for publicity etc for her book (her advance was larger than that, lucky her). And her book sold respectably, but nothing like what she'd hoped or her publisher expected. And she was published by one of the "bigs".

Publishers want writers with "platforms" - meaning built-in audiences. That's why crappy books by known writers like Dan Brown get huge money and get pushed by publishers. Ditto self-help gurus and TV personalities. It's self-reinforcing. And it's a rotten business model, just as the auto industry's is. I personally think that it's doomed to fail at some point.

Everything started changing when publishers started being bought up by large corporate conglomerates a couple decades ago. They're not about literature; they're about making money on products. It's all been downhill since then. The days of the literary editor who plucked great writers from the slush pile are over, at least at the top publishers. Smaller houses still do that at times.

I'd advise anyone tango-ing with the publishing world to read some books and attend some conferences where editors and agents will talk turkey about what's going on in the industry. It will depress the hell out of you, but at least you'll be informed and know what you're up against.
Wouldn't you agree that today it's all about the Big Names? Kellerman, Grisham, King, Nora Roberts, even Brokaw, are proven commercial successes... they deliver not only the hardcover audience, which is declining, but the paperback money shots.

For a newcomer to break in it takes what... a villiage? A miracle.
Sally, I know that connected people are reading this site, and some have already connected. Keep writing well, and maybe there's a chance to be discovered. The key, I think is to have a strong voice and a big potential readership. But the truth is, I have gotten more pleasure (if less money) from the direct response of blogging than anything. It is an end in itself, if you can afford it to be.
So is OS the literary equivalent of Schwab's drugstore?
Actually OE, I think you have something there. Some are quiet about it, but have already connected. We will probably hear more later.
Having had first-hand experience, I can tell you anyone who can't sell more than a hundred copies of their book has either or both problems: (1) they can't write (2) they can't sell

At the Western Kentucky Festival of Books, I sat next to a gal who sold ZERO books, while I sold a dozen or more to attendees and two dozen to the local B&N store buyer. Was my book better than hers? I haven't got a clue, but this poor gal had absolutely no idea how to engage people.

A word of advice: If you are not outgoing, if you dread contact with strangers, if you can't risk rejection, if you have no sense of humor, if you can't make small talk, don't even think about self-publishing no matter how well you write.
I am struck by the sterling, watchworks prose in this. I read it twice to be sure.

Conversational, intimate; also factual, almost dry in tone. Yet your personality, voice are unmistakable.

Just when I think I will never write another long paragraph, you prove it isn't the abrupt digestibility of short paras that "win", at least as inevitable 21st century style.

It is engagement that counts, in your case the pertinence of every point, the zest of anecdotes, and the focus of your thinking. Trumps all.

And how ironic that the herd can't hear.
Getting read, getting published, and getting paid -- hard, harder, hardest. It's always been that way, but now getting read is easier, at least. I think Sgt. Mom has the right idea.
I sold a book to a respected publisher in the mid 70's, first time out of the gate on the strength of one chapter. I did everything I was supposed to, even finished it before the contracted time. I was in Publisher's weekly, cashing my big advance checks and then a month before publication the rug was pulled out from under me; they sold the company to a couple of attorneys who had no intentions of publishing. Poof....that dream ended. No Mike Douglas Show for me. Then Hollywood took the fissure in my writing and turned it into an earthquake.

Thank goodness I only stopped writing for twenty years. Now I wonder about my chances and you illustrated why with your excellent piece.
just curious... how many have posted their pure fiction here on OS in hopes of garnering attention, getting feedback, finding an outlet/voice/tone/etc.??? I'm leery about putting my fiction up here for many reasons, the very least being negative feedback. I don't want to look pretentious or smarmy to any potential agent/publisher/fellow writer, an I have a slight concern over the rights of said material... regarding the sad state of publishing, I agree that the industry is scared and too careful, but I'm not sure I completely agree that it's not their job to find an audience... publishers are in the business of making money, first and foremost, and especially the big houses... still, if they think a book is good, they're supposed to want to publish it, but I can understand that they need to be clear just how they'll market it, lest readers have a harder finding it (just my opinion and it pains me to share it... I would rather they all wanted to publish quality and let the money take care of itself, but I think that's over simplifying it)
This is the reason that you have to find the right person, whether editor or agent to read your work.

You're one hell of a great writer. I literally enjoy everything you write.

denese
I simply say, who do you have to blow around here to get published.
Gripe, gripe, gripe! (Kidding).

Nice post. Always love your writing. But there’s a lot here, and I think you left a big, interesting part of the topic out (at least it’s interesting to me). Leaving aside that the definition of ‘good’ is loaded and subjective, I’ll meet you at the place where you’ve got an uproduced script or unpublished novel that’s good. But what kind of ‘good’ drives business?

You spoke in passing about the selling of books and film – mostly with regard to how it gets in the way of ‘good’ stuff from being produced or published. Yes, that may be true. But I only partially agree with you that the real gatekeepers (not necessarily agents) can no longer distinguish between good and bad because of the needs of the marketplace.

I’m with you when you say, ‘Maybe it’s because the stakes are so much higher, or the audience has become so fragmented, but that connection has broken down.’ But I lose you when you say, ‘an editor cannot simply read a book and experience it as a reader, with the simple, even carnal pleasure that brought him (or her) into the business in the first place.

I think they know what’s good. What I think is that they sometimes simply misjudge the marketplace.

I think that’s the part that drives everyone crazy: the selling side. It’s not sexy or artful, but after all, you’re interested in having people see your movie and read your book. Since self-publishing (as discussed above) has limitations (at least for now), you’re left with the traditional routes which, in a still competitive and tough-to-make-a-buck landscape tend to be quite conservative.

So who will want to read your fabulous book or see the movie made from your good screenplay? If given a fair shot, would they be successful in reaching a wide audience? Or do you think they have more of a narrow audience? You’d be the one to know. And if you were running a business that might go away if you made the wrong calculation, would you bet on them?

In my experience (producing/distributing film & TV), most every time something is ‘good’ and has the potential to hit a wide enough audience it gets found/made/published. (Though I can’t comment on whether or not it always ends up making money. And of course that’s what we want to know in advance).

If one of your favorites, Tolstoy, tried to get ‘War & Peace’ published today, could it be done easily? And if it was published would it be purchased/widely read? That’s a real question. I don’t know. (But I do remember Woody Allen’s quote about ‘War & Peace’, “I read War & Peace in twenty minutes. It involves Russia.”)

Tolstoy may not be the best example, but art doesn’t always sell – even though I wish it did.

(Jeeze. Didn’t mean to plop a book into your comments, Steven).
I've been in the book business for more than thirteen years as a literary agent and a sales executive and I never cease to be perplexed and annoyed at the disconnect between the desires of so many writers who want to be "published" and their complaints about publishing being a "business."

You want a publisher to pay you an advance, pay to produce your book, pay to inventory your book, pay to market your book, pay their sales staff to sell your book, pay Barnes and Noble to shelve your book (that's a whole 'nother can of worms) and you don't want it to be about business.

There is such a huge disconnect, even within the industry, about what book publishing was (just ten years ago) and what it is now that it's hard to know where to begin.

The bad news is, books are cheap to produce. Period. They are so cheap to produce that in 2008 nearly 480,000 titles were published in the United States. The other bad news is that less than 0.5% of those published sell over 5,000 copies (the number of sales generally required to make a book profitable if the author takes no advance on royalties). So, profitability is, at best, a 1-in-200 bet for the publisher.

The good news, conversely (perversely?), is that books are cheap to produce. Thus, you are free to DO IT YOURSELF. All you need is a computer and a printer. Voila, you are published. And with the internet and Amazon (through which anybody is free to market and sell books) a self-published author has never been on a more even par with the big guys. Indeed, there are a host of authors who have taken this route, proven the success of their ideas, and been picked up by mainstream houses. A recent article in the New York Times (http://www.nytimes.com/2009/01/28/books/28selfpub.html?ref=business) provides some details.

So we have a weird confluence of events. Independent booksellers have disappeared (and not BECAUSE of Barnes and Noble but because people - sadly - preferred to shop at Barnes and Noble). Thus, the mainstream publishers, with fewer independent outlets, are contracting, taking less risks, and looking for more mainstream material. This is not a choice, it is a business necessity. And maybe it's sad....but it just IS.

On the other hand, a writer has NEVER had more opportunity to develop and distribute his or her own work. Stop bemoaning the gatekeepers, because they can no longer stop you. You can publish yourself. You can blog. But if you want to get paid by a mainstream publisher for you work, be smart and honest enough to admit you are talking about business.
Jon ... I understand it's a business, but it cannot be a business in the same way selling couches or condoms or carbuerators is a business. The heart of it is a personal passionate connection, an ignition between writer and reader ... a first date. And if it's love at first sight, you have to trust that emotion. It's scary. You shouldn't have to run a business on the lifting of the hair at the nape of your neck. But as Nabokov said, we read with our spines. Everything else is a superstructure designed minimize and evade this alarming reality. So we try to predict the responses of strangers instead of trusting our own. Good writing takes the specific and personal and renders it universal. The response has to work the same way, projecting the stirring of your soul onto a a million strangers. What gall! How presumptuous! But it's the only way to go, the only way to make the business work. Because when it comes to audience taste, William Goldman nailed it: "Nobody knows anything." Finally, all you have is yourself ... and the great agents, editors and movie producers know that. The young woman who bought "Cold Mountain" off the slushpile, for instance. Someone finally decided to publish A Confederacy of Dunces, after all. The ironic thing is that the 'riskiest' most ideosyncratic, personal decisions often make the most sense as business. Go figure.
Steven – For the next time you’re in L.A., you’ll be happy to know they put in a ‘Couches, Condoms and Carburetors’ right next to the Beverly Center.
Jon H. - so agreed! I don't waste much time, bemoaning the gatekeepers, because the castle wall is crumbling around them - and believe me, there are a thousand ways over, under and around the great castle of the literary-industrial complex.

Sorry to keep banging on, about this topic, but it is one which is close to my heart and interests. Writers have to think of it as a business, maybe even a micro-business, if they choose to go it alone. What they make of their book is entirely up to them. They can do a straight-from-their-computer to a POD publisher upload site, get that puppy onto Amazon, never do a blessed thing about it ever afterwards except for bothering their friends and neighbors to order a copy...
Or they can treat it as a professional product; have it edited to a professional degree, have the cover designed to a high standard, strategize about the book being reviewed and marketed, clear away the time and space to write the next one... be a professional, in other words.
Writing the book is only half the job - marketing it is the other half. Best to accept that, and adjust. One of the founders of the IAG (the Independent Authors Guild, which is a sort of self-help marketing and writing support group for the independently-published) has just gotten her book picked up by a main-line publisher. And they have optioned her next book, too, which is wonderful, as she is a grade-school teacher who wrote her first book in her spare time. Her name is Diane Salerni, and the book is "High Spirits" - a YA novel about the spiritualist Fox sisters. It has sold in decent amounts on Amazon and the other on-line outlets, she has done a lot of work to market it - and besides all that, I've read it for review, and it's a damn good book.
So, the old paradigm was - write a damned good book and send it to the usual reputable publishers and someone would eventually pick it out of the slush-pile and admire it's wonderful qualities and there you go - a decent living from royalties, at the very least. The new paradigm is - publish on POD, having taken every professional care with the editing and the cover, and getting it reviewed in all the right places (other places than the NYT!), get it available through on-line vendors and in as many local outlets and you can twist the arms of, pleading as a local author, market the heck out of it anyway you can - and then at least have a decent living from the royalties. Any attention from Big Publishing is gravy.
David -- thanks for the tip! That's precisely what West Hollywood needed.
Sgt Mom -- I get exhausted just reading your description! Maybe it's better to just write and post on OS from time to time and leave the rest of it alone. I always got a nervous laugh at MFA residency workshops when we introduced ourselves around the table and I referred to myself as a 'hobbyist.' I used to hate that word. But I make my living elsewhere, and I like my hobby a lot.
Jon, I appreciate your sharing your professional expertise here. And I'm not just a writer, but a business person who spent decades in profit-making industries like finance. I'm not pie in the sky idealist. I think Steven hit the heart of the issue with this:

"The ironic thing is that the 'riskiest' most ideosyncratic, personal decisions often make the most sense as business. Go figure."

I see the same problem in Hollywood. They make what they think are failsafe "business" deals for movies that will reach a mass audience. They succeed often enough, but they also produce plenty of big budget bombs that would have financed half a dozen smaller movies.

and every year there are several movies that supposedly 'come out of nowhere' and do huge business. Some of the biggest successes in Hollywood history were opposed to some degree by their own studios (e.g., The Godfather). My own pet peeve is that movie execs can't seem to figure out that women, including middle-aged women, will go see movies IF they make movies about and for women! Instead, they make movies for teenage boys (e.g. about comic book heroes) and wonder why women don't go see them.

What Hollywood consistently does is keep remaking the same movie. (not just sequels but doppelganger movies that are pale imitations of what succeeded before.) Yet what breaks thru and smashes box office records is often the "something new" -- e.g., Slumdog Millionaire. Or Little Miss Sunshine.

The book biz is a bit different, including they know women buy most books, and women buy things like self-help books and memoirs as well as novels (including genre novels) and to some degree that's catered to.

But it's increasingly becoming Hollywoodesque in that publishers are doing what's called in investing "chasing lost gains". They chase after the last great thing vs. the next great thing. They want a book that is just like X that was a best-seller, when perhaps X sated the market, or can't be imitated (because it had a certain je ne said quoi that mere imitation doesn't feed) and in fact, Y is what would sell next, as well or better.

In short, it's precisely NOT about ignoring that publishing is a business. It's about the fact that as a business, it's incredibly hidebound and short-sighted, relying on what sold last year vs. having the imagination to see what can sell next year.
More good news, vis Bookninja.com:

Publishers, retailers and librarians are missing out on a potential market of 20m consumers because the book world is too intimidating, according to research conducted by HarperCollins, the Trade Publishers Council and the National Year of Reading (NYR).
The research, to be published this week, looked at attitudes to books in the C2DE socio-economic group, characterised as lower income, non-professional families and estimated at 20m in size.

It found that in many such families, books were seen as alien and unattractive, while reading was considered an anti-social activity for people who, as one respondent said, “don’t know how to live”.

Choosing a book in shops and libraries was also a major obstacle for many, the research found, with many of the codes and references setting out where books were located being off-putting for this segment of the population.

I remember reading some sublime paragraph from The French Lieutenant's Woman to one of the kids in my mom's Upward Bound program (Why would I even do that?). His response: "It's very ... descript."

Descript.
Put that on the tombstone.
Here lies modern literature.
It was descript.
Heh. I know it's "je ne sais quoi" but my typo "je ne said quoi" is rather funny. freudian slip??
You said: "The heart of it is a personal passionate connection, an ignition between writer and reader ...."

You are a romantic. Most of the things that you write are passionate.

Find an agent that is a romantic and passionate about your writing.

There is only so much about the business of writing and marketing that will resonate with you.

Goodnight.

denese
Steve - maybe that's the difference between being what they called a gifted and totally talented amateur - and that in the best sense of the word, of someone who does something because they love it and would do it, even if no one paid any attention at all - and someone who is determined to go places and prove something, with that skill which they know they have in abundance.
Absolutely! And while we're at it, can we please stop publishing (and encouraging) copycat books? If a certain book hits, why on earth do we need ten more of them? Whatever happened to the value of an original idea? Marketing these days requires a strong stomach, tough skin, and potent pharmaceuticals or it will eat you alive.
At least all a writer needs -- minimally -- is a yellow pad and pencils for "gear." Try being a musician/songwriter. I now work (in PR) with the best musicians in Las Vegas. these guys are makin' less money than I did when I put up my axe 22 years ago. I used to be actively pitching my songs in Nashville in the early 1980's. Then, having gone back to school, I got hip to the statistical concept of "Expected Value," i.e. the probability of a payout/payoff times the average payout/payoff sum. My calculations showed that my lovingly, laboriously-crafted songs were "worth" about a penny each. Done. I'm done.

I put down the guitar and took up keyboard -- the IBM 101. It paid a lot better (writing software and White Papers).

Expected Value. That virtually no one understands this concept is why we have 2 million people living here in Las Vegas (which would otherwise be Barstow II), and why we're having to bail out AIG.

LOL. My Creative Writing Prof at Tennessee, Jon Manchip (who pissed me off by dissing Leon Uris as "just a businessman"), once observed (think elegant Brit accent):

"Writing is basically the application of the seat of the pants to the seat of the chair. There's damned little money in it, so do it for the fun of it. And, there's damned little fun it in, but, do it anyway."
Steven (and Silkstone),

You say "the 'riskiest' most ideosyncratic, personal decisions often make the most sense as business." But I disagree. I think the 'riskiest' most idiosyncratic, personal decisions SOMETIMES make the most sense as business.

I am not saying that unknown, risky, unusual properties should not or do not deserve to be published. Would that we lived in a world 30 years ago....before the internet....when imaginative editors had the ability to proffer a wider and more diverse variety or properties to the reading public.

But to isolate the exceptions - Cold Mountain for instance - and infer that a publishing strategy predicated upon hitting the jackpot makes the "most sense" is naive. Editors are beholden, for their very livelihoods, on bosses who demand a more systematic and predictable return.

For every Cold Mountain, there are over 100,000 novels that lose money. It makes much more business sense, unfortunately, to publish books about dogs and aging (and Jesus)....because that is what people are buying. Maybe your mission would be better served if you focused your efforts convincing readers, rather than publishers, to shoot higher.
Hang in there, folks, keep writing, and keep researching the monetization of the Internet. I think "monetize" will be the word of 2009.

And remember this quotation from Edith Wharton's The Age of Innocence, written in 1920, set in the 1870's:

Winsett was not a journalist by choice. He was a pure man of letters, untimely born in a world that had no need of letters; but after publishing one volume of brief and exquisite literary appreciations, of which one hundred and twenty copies were sold, thirty given away, and the balance eventually destroyed by the publishers (as per contract) to make room for more marketable material, he had abandoned his real calling, and taken a sub-editorial job on a woman's weekly, where fashion-plates and paper patterns alternated with New England love-stories and advertisements of temperance drinks.

Plus ca change...
One of the jobs on my bio is most famous unknown photographer in LA. I was for a while, and I had some of my work shown in prestigious venues for a couple of years. I even had some column inches in the LA Times once, and I know that a lot of well established artists checked out my exhibit, because I saw a lot of my ideas in a LACMA show six months later.

Being a successful writer is kind of like being a successful modern artist. You need three qualities.

1. Have some talent.
2. Be rich
3. Be a good salesman

The publishing industry these days is going the way of the bugy whip manufacturers. That's why I POD'd my book THE STORY OF THE CENTURY. Go to Amazon and put in my name, Karl Eysenbach.

Unfortunately, the 5000 sales figure is pretty absolute in establishment publishing land. If you can sell 5000 copies on your own, you can probably get a ticket with an establishment house. Until then, you have to figure out how to successfully pimp your book, treating it like a piece of meat, if need be.

Nobody ever said that successful marketing would be easy or cheap. Getting to be a real writer writing real books is an iffy thing. Think of winning the lottery. You can go to a lot of courses, phone seminars, and lit conferences, and you still have to be lucky even if you're a born book marketer/publicist.

So keep posting. Keep writing. Keep planning and scheming. That's all I can say.
Steve

Interesting post. Thank you.

I'm going to attempt to publish my first book shortly. I've never attempted this before and know nothing about the industry.

I have no doubt that as a first-time writer it's probably easier to carry an ice cube through hell intact than to get published for the first and I've already thought seriously about self-publishing. I've read the various responses and have a question that'll likely divulge my ignorance of this industry.

I have no problem selling the book and performing the necessary leg-work required, but if you self-publish, how do you go about getting your story copyrighted to protect yourself?
The Big Picture:

"Look, Nick, I'm not going to bullshit you. I don't know you, I don't know your work, but I think you are a very, very talented young man, and I'm never wrong about these things..."

http://www.youtube.com/watch?v=FF5qtoNC2l0

Fun movie.
Jon -- point taken. But I really wasn't saying, using your intuition to sniff out the next Cold Mountain. Its the process that might be helpful, regardless of the variable product. Use your intuition to simply decide what you like. Take the daring leap that other people much like yourself might like it also. Accept the commonality of human interest, and put your personal taste on the line ... as a business plan. I'm sure it could work out much worse than the current system. One film executive remarked in an interview, Looking back over the last twenty years, "If I had passed on every property I made, and made every property I passed on ... I'd have come out even." Give all that random unpredictability, Harry Cohn's ass starts to look like a finely calibrated measurement device. And they made some pretty good movies back then, too.
Boomer Bob -- you can mail the MS in to the copyright office, or just send it to yourself registered mail. But under no circumstances, dealing with agents, ever mention this fact. It will instantly stigmatize you as a risible amateur. No one wants to steal your work. Any professional who liked it would prefer to set up a mutually respectable working relationship and assure themselves of a continued supply. Needlessly alienating talented writers is not a sensible business plan ...
POD makes me feel wrong, they didn't call it "vanity press" without good reason....

HEY JON: Can I send you a proposal? There's a dog, but it's not about dogs.
I just know it is nearly impossible to find a good book to read when I'm waiting to catch a plane--the shelves are full of Judith Kraanz and Dean Koontz. And I don't subscribe to the New York Times, so I'm not in line to hear the buzz on new books. If not for Oprah Winfrey, a lot of people wouldn't have a clue what to read.

It seems like there is a lot of catering to markets--the romance market, the horror market--and not much attention paid to the work of individuals who might not be writing for well-defined market niche. But this is not any different from music--where there is a lot of great music if you know what you're looking for, but most of the market and marketing seems devoted to promoting a few lowest-common-denominator performers and blondes.
Jack London's book "Call of the Wild" was rejected 600 times. You just have to keep pushing and keep looking...don't give up. The difference between success and failure is the ability to believe in yourself and what you are doing. Keep on truckin'.
Boomer Bob:

There are no stupid questions...(Insert punch line here)

Go to www.copyright.com they have all the answers (to your copyright questions...)
...Only stupid bloggers who can't get the web address correct.

The correct web address is www.copyright.GOV
Thank you for this. The rejection I received from the agent last week said, "You're a strong writer, blah blah blah, but I don't know how I would sell this book in today's tight market."
So, there you go.
So, what's my choice? I write or die. So I choose to write.
Nice to feel part of the community.
Thanks for your observations. This is very discouraging. I recently heard a talk on "The Art and Business of Publishing" by a respected agent in which she reminded us that people have been decrying the current state of publishing for decades, and yet publishing goes on, and good books get published. Not to diminsh your point -- It's a good and important one -- but I say, "Keep on writing anyhow."
One GREAT solution for the publishing industry would be to find ways to be more creative and cut costs and do like the French who publish far more first novels and far more experimental fiction and far more young new authors than we do and that is to Not Publish Hardcover books. I have been saying this for years. Why do we publish hardcovers novels and then go to paper? No good reason. Many novels are now published straight to trade paper and it makes perfect sense. The French have been doing this for years. MUCH more cost effective. We could do this, too. Beautiful trade paperbacks would be just the ticket and would allow far more good authors to break into the market. Book publishing here, like newspapers, is stuck on old old outdated business models--and then they wonder why they are dying and having to lay off hundreds of people. Also, huge advances to pulp fiction authors or the same old, same old, leaves no money to pay great new authors with something to say who readers will want to read if agents and editors will take a chance (like many authors who go their chances in the 30s, 40s, 50s, 60s and 70s but who could in no way get published in today's "market.") on them. Publshing needs a whole new rethink but they don't seem to want to do it. Alas.
I'm not going to say "been there, done that" because everyone else has said it but knowing - actually KNOWING - there's a problem with traditional publishing has left me curiously elated. it's not MY problem, it's THEIRS. I've got three or four moderately successfuly writing friends who've gone with mainstream publishers. They introduced me to their agents and publishers who gave my manuscript lots of extra time they didn't need to. What they all said - all of them - is I've got a unique book a provocative book, an interesting and well-written book and a book they all WANTED to read...but no obvious "platform." Okay, well, now I know: (1) I write well (2) I've got an interesting, compelling product and (3) it's not sufficiently clear to the publishing companies how they could sell the book. So I'm working with an absolutely top-notch non-fiction editor who's giving me a great deal. Then, I plan to tape the You-Tube interview with a journalist friend of mine, get the blurbs from some respectable authors and an eye-catching "celebrity" I might be able to lasso, set up the website, start a blog , place a piece from the book in a magazine or op-ed page, deliver a lecture on the subject scheduled for June, go with an established "independent" company (limited run at first) and, well, try it myself. What the hell. Self-publishing no longer equals "bad product" Sometimes it equals "first-time" or "unusual" product. So be it...
And let us not ignore the fact that "legitmate" publishers sometimes employ scams to promote their "timeless literary works".

As I understand it, Simon & Schuster sold "The Obama Nation" -- Jerome Corsi's last piece of propaganda passing itself off as non-fiction -- in case lots to right-wingnut PACs. This was good for S&S and wingnuts because it moved enough books to get this abominable piece of trash on the NYT bestseller list, and thus got Corsi on all the talk shows.

Corsi was not quite so happy, though, since he was thoroughly bashed on most of those shows, and worse for him, he got no cut on bulk book purchases.

Anyone care to confirm or deny that rumor?
@thesagejournal -

"Jack London's book "Call of the Wild" was rejected 600 times. You just have to keep pushing and keep looking...don't give up. The difference between success and failure is the ability to believe in yourself and what you are doing."
______

Yep. Renowned Superbowl and World Series photographer Tom Donoghue put it to me this way last fall (I do photography as well here in Vegas). "What's the difference between an ordinary photographer and a great photographer? The number of shutter clicks."
Thank you Steve and Denteig

This helps a lot.
This is an excellent piece with excellent comments and more than enough testimony to follow. Perhaps THIS is the book that needs to be published.....? Just a thought. Rated.
I sympathize with what you say, I really do. I got a novel rejected by twelve publishers, the representatives of which all had nice things to say on the order of "I love x, but it's not enough y" -- either that or "I like the y, but there's not enough x." (None of them, however, were the editor in chief of a publishing house. You got much farther with your novel than I did.)

You know what? I was simply grateful to my agent for her success in getting it in front of so many editors. I loved* my agent. But their responses were so alike in kind that I realized it was simply their nice way of saying "Close but no cigar." My book was pretty good. Just not good enough.

Sometimes I tell myself that maybe if I lived and worked in New York publishing, perhaps growing up with unbelievable connections, they would have said yes. But I didn't. And I can't control that. All I can do is write a better book next time -- one that will be impossible to reject.

* Past tense, unfortunately, because she has quit agenting. Now I don't even have an agent.