Misunderstood American Masters #2: Norman Rockwell

If one picture is worth a thousand words, then any randomly selected Norman Rockwell Saturday Evening Post cover could replace pages of scornful academic writing about the spiritual danger of kitsch and the aesthetic disease of sentimentality. For most people, Rockwell defines ‘corny’. He’s become a generic term, the commercial branding for the fake and the trite. Kleenex means facial tissue, Thermos means vacuum flask; and Rockwell means cheese.
Rockwells’s paintings are lies – the world he depicts never existed. Doctors never humored little girls by giving stethoscope examinations to their dolls; jovial policemen never sat chatting at the soda counter with cute runaway little boys (complete with all belongings tied into a scarf at the end of a stick). Boy Scouts may indeed salute the flag, but not generally while standing in front of the Liberty Bell. When members of the tea-party movement whine about taking their country back, this is the country they’re talking about – the idealized, homey, sugar sweet middle America of Normal Rockwell. But no one likes a steady diet of sweets and this man’s work could put a hypo-glycemic into a diabetic coma.
That’s the critical consensus as we move tentatively into the second decade of the twenty-first century.
I won’t say it’s wrong, but I will say it’s wrong headed. It’s simplistic. It’s incomplete. Of course he produced hundreds, even thousands of sentimental icons – gossips and baseball players and big turkey dinners: that was his job. He was an illustrator, and he was proud to be an illustrator. He was one of the best, ever. But he was also an artist, and he could have been a great one, right up there with Edward Hopper and Winslow Homer, if he had made different choices. No, you can’t deny the cascade of saccharine imagery, revealing what Orwell referred to as “A talent that extends no farther then the wrist”. Orwell was talking about Salvadore Dali, about whom who Nabokov famously remarked that he was “Norman Rockwell abducted by gypsies as a child.” But there are other pictures, only few, perhaps, but more than enough of them to rehabilitate his reputation, where the purity of his feeling and the skill of his art came together like a storm surf wave hitting the backwash from the steep beach, and lifting into something wild and unique and unrepeatable.

I have always been haunted by a painting called “Shuffleton’s Barbershop”, which depicts a pick-up nighttime jam session in the back room of titular Vermont establishment, just glimpsed through an open door. Part of it is the detail, the hanging clippers, the leaning broom, the old fashioned barber chairs slumbering in the late autumn darkness. It seems like late autumn in that painting, with the fire smoldering in the woodstove. And then there’s the sense of small town intimacy, together with the sharp spike of exclusion: we are staring through the window-mullions that subtly frame the image, perhaps drawn by the faint sound of fiddle music, eternally on the outside, looking in. It’s a vision of community, with a note of isolation like a minor key change from that bluegrass violin. You want to try the lock, (of course the shop will be open), slip inside, and listen for a while. But you start off down the deserted street again, buttoning the top button of your coat. Winter is coming on. There’s a chilly wind blowing off the mountains.

Then there’s “Freedom from Fear”, the second and most affecting of Rockwell’s “Four Freedoms” series. Though not the most famous – the praying heads, gaunt working man standing up to make a point at town meeting, the giant roast turkey brought to the table by the smiling grandma (“Freedom to Worship”, “Freedom of Speech”, “Freedom from Want”) are all better known – and more simplistic. It’s hard to imagine Rockwell’s craggy proletarian rising to fight the Domestic Partnership article on the warrant, or a squabbling miserable family, barely assembled and bickering, at that Thanksgiving table. Do any of those worshipping folk have an abused alter-boy in the family? I don’t think so. That’s not Rockwell’s world. But just when Rockwell’s world begins to seem hopelessly, absurdly, cornball, he gives the one more picture in the series: a mother and father tucking their two small children into bed for the night. There’s no hype in this picture, none of the forced sentimentality that mars the other pictures: the father didn’t even put his newspaper down before joining his wife in the nightly ritual (they had evening newspapers in those days). But it speaks volumes to me -- and, I suspect, to every other parent who has had the privilege of performing that simple daily ceremony.

Finally, I love Rockwell’s clear-eyed and unblinking conscience, his tough, New England political acuity (The “Middle America” slight was always a few thousand miles off: he lived in Stockbridge, Massachusetts). Look at his de-segregation painting, “Problem We All Live With”. A negro girl (this was 1964, the cover of Look Magazine) walks to school in what is obviously her best white dress, clutching her books, surrounded with a four-man honor guard to protect her from the rabid bigots just out of the picture (about where we’re standing, looking at the painting, actually). The work is rendered subtly from her point of view, though presented at some distance from the stark parade. Rockwell’s image emerges from the little girl’s height – all we only see the men from the neck down, making us feel small and vulnerable, pulling us into her perspective. She’s a tiny heroine ... but she’s also just another kid, nervous about her first day at school. Somehow Rockwell evokes the big picture of America’s fraying social fabric and still presents the tiny exact specific reality of one moment in a little girl’s life, simultaneously.
Well, I promised myself I’d keep this talk of pictures to a thousand words and I’m about to go over my limit. That’s OK, though.
The pictures speak for themselves.



Salon.com
Comments
Great series. Keep them coming.
Mention the name Roy Lichtenstein or David Hockney and most people will have no idea who you are talking about, bring up Rockwell and they will instantly picture their favorite image from his work. That is success. Norman is probably the best illustrator in America of all time.
Rockwell was a very slick magazine illustrator.
Nothing more.
WHERE are Salon's editors these days? This is far from the first glaring typo--in a headline no less!--that I've seen in as many days.
Illustrators create images designed to communicate to a broad audience. They illuminate a concept pictorially. Sometimes the concept is editorial, sometimes narrative. Rockwell did both. He was and is considered one of the major illustrators in the history of illustration, important enough that every spring we take our illustration students (I am a professor of Illustration at a large art and design college in the NEast) on a required field trip to the Norman Rockwell Museum in Western Massachusetts.
There are of course "edgy" illustrators. Ralph Steadman jumps to mind. Matt Mahurin. Brad Holland. But again, these illustrators illustrate edgy content...the life of Hunter Thompson, for example.
To understand Rockwell, you also need to understand the context and usage of his work: the covers of a popular picture magazine about Americans, not a NYC gallery.
I have been to Winslow Homer's studio in Maine. As authentic as he was and sitting on the ocean, I would love to live there, right now.Rated for originality and for art's sake.
Then there's a book that interprets the illustrations in an unexpected way: Norman Rockwell: The Underside of Innocence. Not entirely convincing but you'll never look at a Rockwell painting the same way again.
What "subset"?
It's all about middle-class. midwestern white people.
In a period when 'Outsider Art' is considered anything but a visual representation of psychopathology, why not embrace a bit of 'Insider Art'?
I might be mistaken, but I believe a key part of that picture of the gaunt dad holding the Newspaper was the headline which I believe was a WWII one. Might have even been Pearl Harbor, but I cannot recall.
When reading the book putting the kids to bed, however, I thought of that seeming disconnect. The adults worrying about all that is going on outside the house while trying to make sure the innocents in their charge can simply sleep soundly and, well, get to be kids.
Don't know if you have a larger version, and that alphabet book has been passed back to one of my nephews to read to his kids, so I can't readily look it up, but I would be curious on that point.
My partner and I just recently visited the Norman Rockwell Museum in Stockbridge, MA, and I'd highly recommend it to anyone who doesn't dismiss his work. Very interesting, and it was wonderful to see some of his works in their original forms.
An earlier comment notes that he used professional photographers to capture people and places -- *real* people and places that he placed in his works. Many of his models were his neighbors, happy to pose for a nominal fee. (Example: All of the people in "The Gossip" were locals, and he include his wife and himself in the line-up to assuage any suspicions that he was calling *them* gossips ... or that if he was, he included himself in their number.) The illustrations may have been idealized, but they were idealized images of real people and real lives.
How real are the Photoshopped images on the covers of most magazines today?
One dictionary defines "mores" as the customs and conventions (whether good or bad, destructive or fruitful) embodying the fundamental (every fluxing) values of a group or society. It is the word with which we get morals & morality. Simply put it is what IS.
The dictionary defines "ethics" as the rules or standards governing the conduct of a person, society or the members of a profession. Simply put it is what SHOULD BE. It is so big of you to be able to reduce Rockwell’s perspective to such a narrow place, picking and choosing what is redeeming and then what is misguided. Yea, I too wonder about the failures of that perspective. Then I snap out of it.
In a world gone mad with a catastrophic clashing of the universes of ideology, the massive appeal of Norman Rockwell was his ethics. He was able to see through what is and show us what should be.
We as a culture can never compromise our dream of what should be based on what is.
Steven, how jaundiced is the world you live in? You list human failures as if they are the norm that defines our culture. They are not. Millions of people of all faiths worship freely in this country. Millions of minorities live quiet and peaceable productive lives within the framework of that Rockwellian dream. Too bad the alternative thinkers refuse to take hold of the foundational truths embodied in that dream.
I couldn’t help but catch your bitterness towards the Tea Party movement. You call them tea baggers. Your hatred for traditional American values is exposed in that horrific condescending name. Long gone from the American vernacular are the words that so commonly divided us. If anyone on the right called gay men cocksuckers or faggots, or lesbian women carpet munchers or blacks spearchuckers or jiggaboos you would be having a f _ _ _ing heart attack. But you use the most slanderous and deliberately insulting term against something you hate. That my simple angry friend is hate speech. You bitter little hypocrite.
Anyone who really thinks the Norman Rockwell world never existed for the VAST majority of Americans has a jaundiced view of our history and this wonderful dream come true that we call America. It’s too bad people trade the dream of what should be because of the failures of what is. That thinking is the reason cultures go backwards.
Doctors do humor little girls and policemen do chat at soda counters (Dunkin Donuts) and Boy Scouts do salute the flag in front of the Liberty Bell, and the overwhelming majority of white people would fight and die for the rights of real minorities. If only more Americans believed and acknowledged and would cultivate that, this world would be a better place. Peace
rated ~ Thanks
~ T
But other times, we need to communicate. We need to make a sure, solid connection with our audience. We have to go where they are, use the language they understand, and work with their assumptions and expectations before we take them someplace new.
The same it true for visual expression and communication, I suppose. Rockwell communicated, obviously. Maybe not with everyone, but with a great many.
Fault him, if you will, for depicting white middle-class folks. I won't: he used models from real life, and he lived among white middle-class folks. My family lore is that the doctor--the one with the stethoscope on the doll--is my mother's uncle Eli Harvey, a sculptor who shared or rented studio space with Rockwell. The schoolteacher at the blackboard with birthday messages, I was told, is Aunt Edith. (I find an effective, short-hand introduction at social gatherings is to say, "I come from a Norman Rockwell family--literally.")
But if you look past the skin color and socio-economic class, Rockwell painted humans. The pictures would have told the same truth if Uncle Eli and Aunt Edith had been black, or Iranian, or Mexican, or richer or poorer.
There's room in the world for both great hamburgers and great Marmite de Boeuf Printaniere. There's room for both great illustration and Great Art.
We're enriched either way.
"Edgy" can take many different forms. Rockwell's edginess was to occasionally dare to handle serious subjects like segregation within the confines of his genre - and do it well.
Unfortunately, between some nice touches in the details from time to time, I call Rockwell the leading artist in the school of Capitalist Realism. I've seen technicians as superb in the Moscow subway, and they were marketing different hype in the same tune as Norman.
i sometimes wonder why we can't appreciate the talent of an artist even if their genre isn't our favorite. i'm old enough to remember rockwell's work on original magazines that came in the mail, and i pored over them, amazed at the detail.
Oscar Wilde defined a 'gentleman'' as a person who was never 'unintentionally rude". I've always tried to be a a gentleman.
This time I failed.
As Americans we have always had our icons and our dreams. My own family lived in the darkness of sexual molestation and sadism and Rockwell's portrayals of the wholesome American family , which would you prefer? Escapism is always preferable to the harsh light of reality. At least by my families perception. I danced away from pain as long as I could until I got backed into the corner.
Norman made me smile. What can I say?
Alas, I don't think we can hope for Thomas Kinkade to come up with anything like what WH and CHR did. On the upside, though - he makes a living from his art. Always a bit of a plus, IMHO.