Tart & Soul

A Search for Meaning and Connection

Tart & Soul

Tart & Soul
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A search for meaning and connection. Follow me - http://twitter.com/LKWarrell Become a Fan - http://www.facebook.com/LKWarrellAuthor

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APRIL 5, 2011 11:48AM

Welcome to Trader Joe’s, Let Me Destroy Your Day

Rate: 40 Flag

 

cashier

 

So I’m at Trader Joe’s last week shooting the poop with the cashier.  For those who don’t know, Trader Joe’s is an über-hip grocery store that sells the basics along with funky gourmet items and lots of things covered in chocolate; pistachios, sunflower seeds and even edamame.

The other distinguishing characteristic of TJ’s is the cashiers, who are apparently trained to engage customers in small talk.  Most of this small talk revolves around all the delicacies in your shopping cart, which they hold up, saying things like, “oh, I love these!” or “these are my favorite!”  Still, it’s all rather friendly and makes one say to oneself, “gee, how I love Trader Joe’s!”

Anyway, the cashier is engaging me in the requisite small talk.  First, he holds up my chocolate covered peanut butter cups and tells me how much he adores peanut butter.  Then he tells me he also loves cheese.  As I’m trying to come up with clever things to say about the Gouda in my cart, two little kids with their mother queue up behind me doing cute kid things like absent-mindedly blowing spittle bubbles on their lips and wearing pink coats with frogs on them.

The cashier makes a gushy face and asks me, “Do you have kids?”

“Um, no,” I answer.

He asks, “You want any?”

What in God’s name?  Do I want children?!? Sir, you have just stepped from small talk into giantly humongous, life-altering big talk.

Mind you, I’d been having a rough week.  Money had become tight, the job was in flux and my personal life had hit a snag.  Whenever I arrive at these challenging moments, I go into full-on worry mode, obsessing over questions like, “will the stars ever align to bring me the creative life I crave, will I ever get ahead of my finances, will I ever settle into a space where things hum along smoothly?”  But my greatest concerns are having love and family, so life’s occasional rough spots and snags create mucho anxiety.

In other words, Dude had lousy timing.

What was I supposed to say?  How does one answer such a question in the time it takes to ring up a bag of groceries?  What if I started sobbing into my purse, was he going to take me for a coffee and offer a shoulder to cry on?

So, I answer, “good question,” and hope it ends there.  No such luck.  The cashier goes on to tell me he wants kids but his wife doesn’t.  They’ve been married for years and he loves her but oh how it kills him to imagine a life sans family.  And I’m thinking, ‘can I just buy my chocolate-covered pomegranate seeds and be done with it?  Since when did a trip to the grocery store become group therapy?’

The rest of my day was shot.  I moped, I pouted, I obsessively read online horoscopes to know when this rough patch would flatten out again.  And I decided to hate Trader Joe’s.

But then I started feeling bad for the cashier.  So overwhelmed was he by his familial dilemma, he couldn’t even stop himself from talking about it with a complete stranger.  Every bubble-blowing, frog-coat-wearing kid who steps through his line probably breaks his heart a little bit more.

I know what it’s like to have the entire world be a reminder of all your unfulfilled wishes.  We all do, I suppose.  Everyone’s fighting the same battles, sharing the same longings.  So maybe next time I’m at Trader Joe’s, I’ll send some good thoughts the cashier’s way.

But no way in heck I’m standing in his line.

[Image from pos-university.com]

**Reprinted from Laura K. Warrell's blog Tart & Soul at www.TartndSoul.com.

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Don't give up, he hasn't given up and he's just a cashier at Trader Joe's forced to compliment cheese selections. Someone has to keep trying, please don't give up.
I hate small talk when I'm not in the mood. Then again... I am rarely in the mood!

Christine :)
Thanks, all! Usually, I don't mind going through the motions of small talk, even at Trader Joe's where it gets a bit more involved than other places. It must work though, right? I imagine the powers that be at Trader Joe's found some research suggesting people are more apt to come back and spend money if they love shopping there. But I'm not much for small talk when shopping either. Shopping is one of my least fave things to do - I prefer to be in and out!
Are we sure that he wasn't hitting on you? Especially since he seems fed up with his wife? Just wonderin' aloud...

But yeah, certain things are no one's business (to cashiers and other customer-service providers, anyway), such as one's relationship status or whether or not one wants children (or why one does not have children).
The same, exact thing happened to me five or so years ago... ALSO AT A TRADER JOE'S!! I actually wrote a story about it back then. What made it worse was that week I'd seen the gyno, who sent me out of her office with a slap on the back and the words "Go make a baby." Just... WTF? Rated.
Don't fret...Maybe Trader Joe's will start selling chocolate covered kids soon.
Robert, another friend of mine suggested the guy was hitting on me. Would anyone really use the line, "my wife doesn't wanna have kids but I do. Can I buy you dinner?"

Shannon, the same thing happened to you? Maybe this means along with "oh, I love these" and "cold today, isn't it?" Trader Joe's includes "do you want children?" to the list of great small talk subjects.
*heeheehee* Love it!
I must add that I just really liked reading your post. Yea, so what, small talk in public places. Have you ever noticed how quickly strangers / recent acquaintances can pick up on our weaknesses or our sensitivities? Maybe that's all that was happening. The cashier comes across as innocently engaging in lam-o conversation until BEEEEEP he accidently pushed your button. Yea, I'd hate it to. But I read something yesterday that said, what if, rather than engage in talking about all our worries, doubts and fears, we spent our time talking about our life's intentions and purpose. Focus on what you want in life and you'll get it. You're on your way - don't let the cashier distract you. Keep writing such great posts!
There's no TJ's where I live, so when I visit family in the US it's actually fun for me to I go there and chat with the cashiers. Everything is a novelty when one is outside her own bubble. Thanks for a good read.
♥R
the chocolate ice cream in the freezer section is the best in the world!
My remark would be "If I wanted 'em, I'd have some, by now."

Fertility and parenthood are issues too complex for the grocery checkout line, in my opinion. =o)
First--your answer to him was perfect.

Second--This is a great piece. I'm glad it was featured.

I've done a lot of work with retailers and call centers on how to handle the interaction you describe. What TJ's is trying to do is much more difficult than most retailers. They're trying to get their people to have real conversations. Because the data is overwhelming about the fact that people spend more money that way.

Most opérations don't do that. They use scripts.

So if the cashier was new, they likely came from a store where the "scripted" way of interacting was the rule. And when the script hits "talk like a real person" there is always the chance that the result is total inappropriate weirdness. Like what happened to you.

From what I've seen across the US, what happened to you is fortunately rare. Which is good. But the only way to make it go away (which is the goal) is by stories like yours. So thank you!
so glad this is on the cover, laura!! good call by the Ed. excellent piece.
I'd have been tempted to respond, "Now that's a new pick-up line!" just to see him fall all over himself explaining that wasn't what he meant.

Or, look around mystified, saying, "Why? Are they on sale this week?"

Of course, I'd think of half-a-dozen zingy retorts while driving home, never in time to actually use them.
That is strange - I'm all for casual conversation, but...well. Awkward! I'd just say, "We're trying but I keep getting pregnant with human fetuses and we're hoping for puppies!"
could be worse. it could be the clerk carrying on a conversation with the customer in front of you, the with the customer behind you and ignoring you all together--AND doing it in Spanish
I love it when people do that. I wonder if I do it to other people, though. I hope not. I bet I do though. r
Nice job, as always, Laura. I can so relate! Can I please just not be reminded of my personal angst while I'm grocery shopping? It's already occupying enough of my mental energy. I love the chocolate-covered pomegranate seeds...and I love how you transformed the irritation into compassion. Really nice.
Great piece of writing !! Nice bite of Reality ( Excuse the Pun ) at
Trader Joe's ! Its crazy that just by purchasing some groceries can send someone into a spin..Unreal but very true..
I love Trader Joe's, but I detest the small talk. Just smile and take my money, dammit!
I engage in small talk at every opportunity. For my money, we have thousands of things that fake togetherness and very few that create connection. Sometimes people say dumb things, but at 58 years old I realize how many dumb things Ive said in my life and just move on. Unless they say something racist or sexist.... then I just say "Really?" and let it go.
this guy, either trained to engage in small talk or just trying to make sense of his life, is just another hurting, disconnected human being hoping to have a moment of recognition by another.
The cashier makes a gushy face and asks me, “Do you have kids?”

“Um, no,” I answer.


He asks, “You want any? We're having a 20% off sale on them in aisle 3!"

Seriously, someone needs to rewrite the cashier's manual at that place!

Rated.
Tart & Soul,

On the other hand, maybe the cashier was so taken by your beauty; he got a case of the "Awww Shucks Syndrome." That is when males say some stupid or nonsensical things, when in the presence of a female, and sometimes a male, they find very attractive.

It could also be a case of the cashier just being nervous amid the same above described circumstances, and the brain’s wiring to make small talk became short–circuited.

You had the all time great opportunity to look at him and saying in a very pleasant, matter of fact voice, “Have you ever considered modeling? You have very unique facial features, and you should consider sending some head shots to a few of the modeling agencies.” That immediately derails almost any type of discussion topic.
Great post! TJ is a the touchy feely warm and fuzzy of markets. I couldn't live without the tart frozen yogurt and the frozen cubes of garlic..not together!
I noticed last Friday around 4 pm, TJ is a total pickup scene so maybe the checker was trying to engage you...Perhaps, then, you could have responded, "Here, now? In the back room?"
R
What Tim4change said. I cannot imagine letting something so insignificant ruin an entire day. I just came from reading a post where a woman in her 50s is still talking about an "ordeal" she suffered because some boy wanted to look at her behind in Grade 5 and wrote her a nasty note. What's going to happen to you two when you have a REAL problem? The mind reels.
This is a really funny (spit bubbles) take on a common occurence. I just have a mean face on when I'm confronted with corporations forcing their employees to be more than simply efficient. The only time it bothers me is at banks and pharmacies. There is nothing about my money that should ever be made public, and I want those transactions to be quiet and efficient. I had the horror of a woman talk loudly about my prescription at a pharmacy and I had her fired on the spot. Sorry! Even if it was antibiotics I would have complained. ( It was a controlled substance, too.)

Ugh. If anyone asked me about children or dared to tell me that they are "trying" I would lose it. "No, that;s why I have abortions - would you like to donate to Planned Parenthood?"
Chicago Guy brings up some interesting points.
I went into a shoe store once and the clerk asked me about my life and I told him. Then tears were in my eyes as I walked out and I just let loose and bawled in the parking lot. He could fix shoes and he said he could fix anything else too but he couldn't fix me.
So, it seems the consensus is that Trader Joe's is awesome for its great food, which I completely agree with, but sometimes the small talk is a bit much. Funny, I went into the store the other day and the same cashier waved as if we'd bonded over something.

@ChicagoGuy, thanks for the lowdown on how companies use small talk. It's funny - I've always been a person who just wants to get my stuff and go when shopping, clothes, groceries or otherwise, and am always fascinated by people who really engage the cashiers. Must work for enough people, eh?

And I WISH I would've said SnippytheGrammarDog's line, "why are they on sale this week?" Definitely a case of thinking of the right thing to say way too late.

Thanks all for stopping by!
I love this piece - just the right amount of humor to balance the melancholy subject. And Trader Joe's - I love everything about it. They get me with the small talk, every time. I think they just like me - and that we're deepening our bond with every new bag of groceries. I like to think that they approve of me - the organic produce, the anti-oxident rich dark chocolate. For some reason, it matters very much to me what the cashiers of TJ's think of me. Maybe I should get a new goal.
I was at in supermarket chain once, buying one lone thing, and the cashier asked me how my day was going? I didn't really feel like talking and just sort of half-nodded. Damned cashier wouldn't ring up my order—just stopped and waited for me to answer—until I actually mouthed the words "I'm fine." Found out later they MUST engage every customer in verbal conversation and the store sends secret shoppers to check on this—clerks who don't can be fired. The price I pay for eggs and cereal is going towards something this stupid. I now boycot that chain.
I was at in supermarket chain once, buying one lone thing, and the cashier asked me how my day was going? I didn't really feel like talking and just sort of half-nodded. Damned cashier wouldn't ring up my order—just stopped and waited for me to answer—until I actually mouthed the words "I'm fine." Found out later they MUST engage every customer in verbal conversation and the store sends secret shoppers to check on this—clerks who don't can be fired. The price I pay for eggs and cereal is going towards something this stupid. I now boycot that chain.
Enjoyed the post, thanks for crossing over.
My one-stop shop for Three Buck Chuck.
That's why he brought it up as you so aptly pointed out. He was looking to vent.. How weird the checkers are expected to make comments. What do they say when you put Preparation-H on their counter!!!!!
rated
Maybe it's local since I don't find this to be a problem in Redlands California where I shop at the TJ's, the home of the best and least expensive olive oil and coffee and brie and well, just about anything with quality that has never been anything but very good if not better. Why not suggest to the manager that intrusive cashiers are annoying ?
@Jaime Franchi I love this: "we're deepening our bond with every new bag of groceries." How much you wanna bet that's the feeling their employee handbook says every customer should leave with?

Everyone's comments are so interesting. Even though we all seem to love TJ's (three buck Chuck is where it's at!) I find it interesting how frustrated most people seem to be by over the top customer service. So who are the people who love it?
Wait. Hold your judgement.

Does he mean what he says, our erstwhile engaging trader-boy, or
does he just mouth the words nice ladies like you want to hear?
Capitalism is all about "unfulfilled wishes", and it takes no prisoners.
It has finally learned how to troll among the so-called sophisticated
crowd. I bought a new 100 count bottle of sleeping pills last week at
CVS and my sunny cashier said, " Oh, do you have trouble sleeping , too?"

"Yes!"

"ME TOO! I am absolutely addicted to these things! But y'know what really works for me...?"

"What?"

"A new product including only all natural soporifics..."
ETC.

Send him good thoughts.

He needs them. He has so few of his own.
Great piece. I never noticed this about Trader Joe's - I don't go that often. I'll have to take note next time. I think your original answer was perfect and he should just have taken the hint.
Could have been worse. The cashier could have asked if you wanted a sample of Trader Joe's new line of organic birth control pills.
Paper or plastic?
Could have been worse. The cashier could have asked if you wanted a sample of Trader Joe's new line of organic birth control pills.
Paper or plastic?
This was a great piece. We have no Trader Joe's here and I miss them so much. I really don't remember all the small talk though...probably because I most likely initiated it! -R-
Thank you, Tim4change. I feel that way too. Most markets reduce their cashiers to automatons.

Even a brief interchange on a human-to-human level makes me feel better. Of course sometimes the conversation goes awry. And sometimes I am just in a hurry & want to get it over with ASAP. But even if TJ's motivation is only to increase the profits, a couple of minutes of eye contact and a brief chat is usually welcome.
Brilliant. Too funny. What a ridiculous question. Oh...let's come up with some quippy answers, shall we?

Do you want any kids?

With you, baby. With you. What time do you get done.

Do you want any kids?

I HAD kids. But they were taken away from me. After the conviction. Don't tell anyone you saw me here, okay?

Do you want any kids?

Yes! To complete me and make me whole! That's the only thing that works, right?


Do you want any kids?

Yes. (Grab the other woman's kids behind you and walk out of store.)

Do you want any kids?

(Lean in to him and whisper) I DO. But I don't know how they're made. Do you know how they're made?


Do you want any kids?

Do you want any manners?
Ah, the small talk that is just not small enough....you still notice it and it is annoying.....
So I'm thinking I should use this situation to my advantage. Whenever I'm feeling low and don't have a pal to call, I'll just go to my local Trader Joe's and get some advice from my friendly cashier. Maybe I'll even suggest he start a side business.
All humor and suspicion aside, this was how our parents and grandparents built up a secondary social network delivering, as you say, good vibes. The bank cashier, the gas-station attendant, the favorite waitress who asks , "how are you today, honey?" and , through repeated acquaintance-exposure, comes to mean it.
Extinguish, that's actually a really good point! So maybe it's the forced intimacy/connection we all resent. I think we all miss the days when you knew your mailman, your butcher and banker enough to say hello and really mean it. But this faking it stuff...

I feel another blog post coming on...
It's a tough spot to be in, isn't it? The sympathy for the story, but no patience for it! Thanks for posting.