Welcome to Trader Joe’s, Let Me Destroy Your Day

So I’m at Trader Joe’s last week shooting the poop with the cashier. For those who don’t know, Trader Joe’s is an über-hip grocery store that sells the basics along with funky gourmet items and lots of things covered in chocolate; pistachios, sunflower seeds and even edamame.
The other distinguishing characteristic of TJ’s is the cashiers, who are apparently trained to engage customers in small talk. Most of this small talk revolves around all the delicacies in your shopping cart, which they hold up, saying things like, “oh, I love these!” or “these are my favorite!” Still, it’s all rather friendly and makes one say to oneself, “gee, how I love Trader Joe’s!”
Anyway, the cashier is engaging me in the requisite small talk. First, he holds up my chocolate covered peanut butter cups and tells me how much he adores peanut butter. Then he tells me he also loves cheese. As I’m trying to come up with clever things to say about the Gouda in my cart, two little kids with their mother queue up behind me doing cute kid things like absent-mindedly blowing spittle bubbles on their lips and wearing pink coats with frogs on them.
The cashier makes a gushy face and asks me, “Do you have kids?”
“Um, no,” I answer.
He asks, “You want any?”
What in God’s name? Do I want children?!? Sir, you have just stepped from small talk into giantly humongous, life-altering big talk.
Mind you, I’d been having a rough week. Money had become tight, the job was in flux and my personal life had hit a snag. Whenever I arrive at these challenging moments, I go into full-on worry mode, obsessing over questions like, “will the stars ever align to bring me the creative life I crave, will I ever get ahead of my finances, will I ever settle into a space where things hum along smoothly?” But my greatest concerns are having love and family, so life’s occasional rough spots and snags create mucho anxiety.
In other words, Dude had lousy timing.
What was I supposed to say? How does one answer such a question in the time it takes to ring up a bag of groceries? What if I started sobbing into my purse, was he going to take me for a coffee and offer a shoulder to cry on?
So, I answer, “good question,” and hope it ends there. No such luck. The cashier goes on to tell me he wants kids but his wife doesn’t. They’ve been married for years and he loves her but oh how it kills him to imagine a life sans family. And I’m thinking, ‘can I just buy my chocolate-covered pomegranate seeds and be done with it? Since when did a trip to the grocery store become group therapy?’
The rest of my day was shot. I moped, I pouted, I obsessively read online horoscopes to know when this rough patch would flatten out again. And I decided to hate Trader Joe’s.
But then I started feeling bad for the cashier. So overwhelmed was he by his familial dilemma, he couldn’t even stop himself from talking about it with a complete stranger. Every bubble-blowing, frog-coat-wearing kid who steps through his line probably breaks his heart a little bit more.
I know what it’s like to have the entire world be a reminder of all your unfulfilled wishes. We all do, I suppose. Everyone’s fighting the same battles, sharing the same longings. So maybe next time I’m at Trader Joe’s, I’ll send some good thoughts the cashier’s way.
But no way in heck I’m standing in his line.
[Image from pos-university.com]
**Reprinted from Laura K. Warrell's blog Tart & Soul at www.TartndSoul.com.


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Comments
Christine :)
But yeah, certain things are no one's business (to cashiers and other customer-service providers, anyway), such as one's relationship status or whether or not one wants children (or why one does not have children).
Shannon, the same thing happened to you? Maybe this means along with "oh, I love these" and "cold today, isn't it?" Trader Joe's includes "do you want children?" to the list of great small talk subjects.
♥R
Fertility and parenthood are issues too complex for the grocery checkout line, in my opinion. =o)
Second--This is a great piece. I'm glad it was featured.
I've done a lot of work with retailers and call centers on how to handle the interaction you describe. What TJ's is trying to do is much more difficult than most retailers. They're trying to get their people to have real conversations. Because the data is overwhelming about the fact that people spend more money that way.
Most opérations don't do that. They use scripts.
So if the cashier was new, they likely came from a store where the "scripted" way of interacting was the rule. And when the script hits "talk like a real person" there is always the chance that the result is total inappropriate weirdness. Like what happened to you.
From what I've seen across the US, what happened to you is fortunately rare. Which is good. But the only way to make it go away (which is the goal) is by stories like yours. So thank you!
Or, look around mystified, saying, "Why? Are they on sale this week?"
Of course, I'd think of half-a-dozen zingy retorts while driving home, never in time to actually use them.
Trader Joe's ! Its crazy that just by purchasing some groceries can send someone into a spin..Unreal but very true..
this guy, either trained to engage in small talk or just trying to make sense of his life, is just another hurting, disconnected human being hoping to have a moment of recognition by another.
“Um, no,” I answer.
He asks, “You want any? We're having a 20% off sale on them in aisle 3!"
Seriously, someone needs to rewrite the cashier's manual at that place!
Rated.
On the other hand, maybe the cashier was so taken by your beauty; he got a case of the "Awww Shucks Syndrome." That is when males say some stupid or nonsensical things, when in the presence of a female, and sometimes a male, they find very attractive.
It could also be a case of the cashier just being nervous amid the same above described circumstances, and the brain’s wiring to make small talk became short–circuited.
You had the all time great opportunity to look at him and saying in a very pleasant, matter of fact voice, “Have you ever considered modeling? You have very unique facial features, and you should consider sending some head shots to a few of the modeling agencies.” That immediately derails almost any type of discussion topic.
I noticed last Friday around 4 pm, TJ is a total pickup scene so maybe the checker was trying to engage you...Perhaps, then, you could have responded, "Here, now? In the back room?"
R
Ugh. If anyone asked me about children or dared to tell me that they are "trying" I would lose it. "No, that;s why I have abortions - would you like to donate to Planned Parenthood?"
Chicago Guy brings up some interesting points.
@ChicagoGuy, thanks for the lowdown on how companies use small talk. It's funny - I've always been a person who just wants to get my stuff and go when shopping, clothes, groceries or otherwise, and am always fascinated by people who really engage the cashiers. Must work for enough people, eh?
And I WISH I would've said SnippytheGrammarDog's line, "why are they on sale this week?" Definitely a case of thinking of the right thing to say way too late.
Thanks all for stopping by!
rated
Everyone's comments are so interesting. Even though we all seem to love TJ's (three buck Chuck is where it's at!) I find it interesting how frustrated most people seem to be by over the top customer service. So who are the people who love it?
Does he mean what he says, our erstwhile engaging trader-boy, or
does he just mouth the words nice ladies like you want to hear?
Capitalism is all about "unfulfilled wishes", and it takes no prisoners.
It has finally learned how to troll among the so-called sophisticated
crowd. I bought a new 100 count bottle of sleeping pills last week at
CVS and my sunny cashier said, " Oh, do you have trouble sleeping , too?"
"Yes!"
"ME TOO! I am absolutely addicted to these things! But y'know what really works for me...?"
"What?"
"A new product including only all natural soporifics..."
ETC.
Send him good thoughts.
He needs them. He has so few of his own.
Paper or plastic?
Paper or plastic?
Even a brief interchange on a human-to-human level makes me feel better. Of course sometimes the conversation goes awry. And sometimes I am just in a hurry & want to get it over with ASAP. But even if TJ's motivation is only to increase the profits, a couple of minutes of eye contact and a brief chat is usually welcome.
Do you want any kids?
With you, baby. With you. What time do you get done.
Do you want any kids?
I HAD kids. But they were taken away from me. After the conviction. Don't tell anyone you saw me here, okay?
Do you want any kids?
Yes! To complete me and make me whole! That's the only thing that works, right?
Do you want any kids?
Yes. (Grab the other woman's kids behind you and walk out of store.)
Do you want any kids?
(Lean in to him and whisper) I DO. But I don't know how they're made. Do you know how they're made?
Do you want any kids?
Do you want any manners?
I feel another blog post coming on...