Yesssss! Great freakin' post!

Very good clip.

Outside the box, Baby!

I was with you till the Apple logo at the end...
Be crazy; buy our product.

k1mjaye... I'm not a fan either, but the logo isn't the point. The message is. :)

This doesn't work for me.

I mean, it doesn't work, for me.

Now, somebody tell me what I missed.

Except that the commercial is co-opting the triumphs of all those featured.

I think the message that you speak of is important, but its complicated. If I were to articulate it--retrace the narrative--it might be something like, "Don't be discouraged by struggle; the world evolves through the work of trailblazers"...something like that. But the message is subverted by the advertisement at the end. It turns the radical into a consumer.

This YouTube thing encapsulates a whole lot of what is wrong in the US.

Rich... the text says this;

Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square hole.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones,
we see genius.
Because the people who are crazy enough
to think they can change the world,
are the ones who do.

It was used by apple back in 1997.
But it's not about apple... or at least I didn't mean it to be.
The message speaks for itself.

Because once upon a time, "everyone" knew the earth was flat and that men can't walk on the moon. :)

But then again Im a big crank-o-rama...

A little crazy works for me, in fact I love it but I do draw the line at psychosis.

I don't see the problem. The Beatles' "Revolution" made me want to buy running shoes. This makes me want to buy a computer. Look at the things I own... you can tell I'm a rebel.

Oh, wait. That wasn't the point, was it?

I second Gracielou! Great freakin' post! :)

Good commercial. But it is still a commerical - Be cool and support Apple's insane profit margin.

Psst - Jim... but if I'd opened the video in a video editor and clipped out the Apple part at the end, would you react differently? 'Cause my point was to note the message, not the messenger. :)

'Cause my point was to note the message, not the messenger. :)


Exactly!

Microsoft did the same thing by co-opting Apple's outside the box strategy. For me, the point is that we shouldn't need commercials from commercial entities - philanthropic, or insanely profitable; to tell us that we should be thinking outside the box.

you should do it all on your own...

Glad to see you back, RB. Great post, and (rated) as such.

Hey A... good to see you. It would be nice if we could all "do it ourselves" all the time, but I think the reality is that sometimes a small dose of inspiration is good for all of us.

We control what we put in our mouths to feed our body, but we don't always control what we put in our brain to feed our mind. The attitudes of society, media, co-workers, bosses, doom and gloom on the news... all those things penetrate and permeate our heads.

While some people can create a mental buffer and not let negative input get past the mental guards, most of us benefit from positive input. I see it as choosing what we feed our brain.

I raised my daughter telling her that it took Edison over a thousand tries to get an incandescent bulb to work and that you never fail until you quit trying. Just feeding the brain. :)