You May Think I'm Stupid, But I Am

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the squirrel

the squirrel
Location
chicago, Illinois, USA

OCTOBER 9, 2009 3:10PM

Cookies.

Rate: 39 Flag

We have cookies on the dessert menu cause a buncha you complained that six dollars is too much to pay for dessert (not true, but hey) or the desserts themselves are too big, heavy, rich (perhaps true of … half the menu, but not the pies, no way the pies). Jimmy and I thought a plate of three cookies at four bucks a plate might be a nice way to go. It’s not like we’re out very much. A coupla dozen cookies a day, and ‘When they’re gone, they’re gone.’ Worst case scenario, we don’t sell a single cookie, and that’s … ten bucks out the door? That’s no skin off anyone’s nose. It’s a no-lose, and a way to show we do listen to what you have to say. (Also, we thought maybe you’d shut the hell up about it and be happy for once.)

And yet.

One of you says you can get a whole box of cookies at the store for three bucks. Another is of the opinion that the cookies could be larger or cheaper. Another is dead certain we do not make them. That in fact, we bring them in. You claim to have seen boxes of the cookies coming off the Sysco truck. (I don’t know what to say to that. Twice a week, Monday and Friday, I make cookies. If you wanna come here at ten in the morning to make cookies with me, hey, knock yourself out. Though be warned: I’m grumpy as shit in the mornings.)

I’d be remiss if I didn’t mention the whole contingent of you that is simply dissatisfied with the selection. You don’t like that you only have one kind of cookie from which to choose. I mean, what the hell’re we sposed to do, have a bunch of different kinds? We’re sposed to be like a bakery and have an assortment from which to choose? Hell no. No way. Uh-uh. You get one choice and that choice is whatever cookie we have that day. (Full list at bottom.)

We have one kinda pie, one kinda custard, one kinda cheesecake, one kinda sundae and … well, we have three different kindsa cakes, but cakes’re a category unto themselves. Besides the cakes, why should cookies be any different.

Seriously. I want to know.

Then, there’s those of you who think that you can negotiate. You want one cookie for a dollar thirty-three or four cookies (to share with your friend) for five thirty-three. You never say anything bout half a slice of pie for three bucks, or a slice and a half for nine. You can’t negotiate any other dessert, so why cookies is beyond me.

No negotiating. The cookie price is what it is, and the selection is what it is. Think of it this way: “Today’s cookies (3), $4. Ask your server” is the same thing as “Today’s soup. $4/cup, $5/bowl. Ask your server.” It’s the exact same thing, only with cookies instead of soup. None of you ever try to get tomorrow’s soup tonight, or yesterday’s soup tonight, or any other night’s soup tonight. No. If you hear the soups and you don’t like the soups you hear, you get the salad. Cookies should be the same way. Except not a salad. Another dessert.

It’s like you think the cookies option is the only one that’s not a value, and I have no idea how you woulda got that cockamamie notion in your head. Believe you me, if you get the ice cream sundae, you’re getting ripped off exactly the same. Likewise, the pies, cakes and custards. We rip you off exactly the same for all the desserts, so why harp on cookies?

We’re beginning to wonder if all the grief and guff is worth it. You know what I did when I got here this morning? Made cookies for the weekend. You know what that meant? A couple hours and a few batches. You know what a pain in the ass it sometimes is, making cookies in the morning? A big huge goddamn one.

I don’t complain though. Cause they’re good. I’m proud of precious little round here (crock pots, antipasto, beer, and … well, that’s pretty much it), but by god, I am proud of the cookies. We have the list taped up near the mixer, so we know what cookies to make when we make cookies. Next to the column is a month calendar, so we know what cookies we made and when we made ‘em. Here you go. Here’s the list.

Shortbread

Peanut Butter Chocolate Chip

Oatmeal Walnut Sour Cherry (Or Scotchies)

Molasses Spice

Old-Fashioned Sugar

Strawberry Gems (My mom’s recipe, only she uses raspberry, but raspberry’s gross, so … strawberry it is.)

Ginger Snap Lemon Crème Sandwich

***

P.S. Jimmy’s got an idea that he’s working all the kinks outta, and that’s to throw a fortune cookie into the rotation. Just as soon’s he figures out how to make it feasible, it’ll get its very own day.

P.P.S. The main kink is how the fuck do you make a fortune cookie?

P.P.P.S. Cause I don’t know and neither does he, and the stumbling block is how do you get it folded over and with the paper inside. I’m not dicking around with folding cookies over once I get the paper stuck in. No way. Neither’s he. So …

P.P.P.P.S. So what we’ll prolly do is like an almond cookie, those crunchy ones you get in any Chinatown, then figure out how to either fold the cookie over the slip of paper or stick a folded up fortune to the cookie with … I dunno, glaze, I guess. But then the question becomes what do the fortunes entail. He, being as Jimmy as ever, wants ‘em to be coupons.

P.P.P.P.P.S. I want the fortunes to be random things we say round here. Things that’ll puzzle the hell outta whoever gets the fortune. Things like “No Gots!” which means we’re outta whatever was just requested. Or “Here comes Tony Toolbox,” which means a guy just walked in who doesn’t know diddly-squat about anything even though he thinks he does bout everything. Or “Boom-boom in the zoom-zoom,” which means someone just made the bathroom smell bad.

P.P.P.P.P.P.S. He’ll talk me out of it, and we’ll wind up with coupons for fortunes. Five bucks off, or half off an appetizer or bring your friend and your friend eats for a little bit less. And he’ll be right to talk me out of it. Puzzling fortunes will only … puzzle you and you don’t want to be puzzled at dessert. Not when you’ve been puzzled all through dinner.

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The machinery needed to make fortune cookies costs a fortune.
Lemmee tell you, I'd pay $5 for a bowl of cookies. Better yet, I'd pay $6 for a bowl of pie. There you go - new menu item: Sheldon's Bowl Pie.

You're welcome.
mmmm cooooooookiessssssssss
Where are verbal and cartouche? Beat ya.

You mean you don't make everything from scratch there at the restaurant? Bread? Do you have a cow for milk?

Oh my.
'No cookies for you!" says MAWB in her best Seinfeld voice!
Some of us are actually working today and missed being FIRST by thaaaaaat much, anyway. Pttthhhhtbbbt!

I'll take a few of those and a great big glass of milk, Squirrel. Make sure you include at least one of the lemon cremes, although the lack of a triple-chocolate-chip makes me feel sad and empty somehow...
Those cookies sound great, as long as you have some good cappuccino to go with them. I loved this post and I loved all the P.S.'s.
I would take cookies over any other dessert, every single day.
If you do decide to put a coupon in the fortune cookie I think it should be get one free cookie with your next order of cookies.
whattayagot against snickerdoodles?
i like eating cookies but hate hate hate to make them. huge pain in the ass. making fortune cookies? good f-ing luck, dude.

best fortune i ever got? "there's an airplane in your futrue." hadda go look to see if there was.

great, as always. made my afternoon.
Loved the post! I found all of the cookie haggling amusing. I always wonder what compels people to do that....
You could give them 1/4 of a cheescake for a buck and some people would still bitch. It's their nature. Being in the restaurant business, I know. Tell them BTOC: Bring Their Own Cookies. Then charge them a crumb fee. ;-)
I'll take a dozen of the peanut butter chocolate chip.
People always say they laugh out loud while reading, but I'm betting they don't really. However, I was truly cracking up laughing out loud at this. I have never read you before, so you may always be this funny and I'm new to the party, but anyways...ya killed me :) Great stuff. And I don't even like cookies.
Yum. (Dorinda, methinks cartouche is immersed in a construction project in her home.)

Yummy, squirrel. I need to find this restaurant.
I think a fortune should say: "I just pissed my pants--a little."

Our bar sells three cookies for $3.50 I think. People also think they can buy them in smaller increments. Don't know why. Perhaps the old ones should be saved and put in a day old cookie jar for a quarter a piece to please the cheapskates.
I love cookies. But...I make killer cookies myself. I don't eat them out because I am (almost) always disappointed.

If I ever find your restaurant, I'll try the cookies. And definitely not complain about the value.
COOOKKKKKIIEEESSSS!!!! (shoving them in my face and getting crumbs everywhere while my ping-pong ball eyes roll around wildly...)
I ain't much into nuts on my ice cream and don't bother with the cherry on top. Let's say you keep the nuts and cherry and just add a bit more hot fudge on the sundae and we won't have to play Let's Make A Deal with the cookies, ok?
I gotta get me some of them cookies!
It's a marketing dilemma, my good man. A cookie is a discrete entity to their view. What's the prob with a sliding cost. 1 cookie for $1.75, 2 cookies for $3 and 3 for $4? You want 4? Then $6, and so on.

What about two types? A soft or chewy kind and a snap or crisp kind? Won't crisper ones last longer, therefore less difficult to monitor vis-a-vis quantity.

Sorry if this is too preachy, but I like marketing problems. Your issue there is the fixed labor cost of the waiter walking around, getting a plate, processing the order, and so on. Your labor cost is extremely low in the increment of whether or not his paw grabs, 1, 2, or 3.

Break down the operation in variable time increments and front load the price on the lower quantity....

Customer is always right, and you will be brought up on charges if you fuck'em if they can't take a joke.

Bad for business. :)
P.S. 4 should be $5.75. I altered the single unit price after writing out the combination of 3 plus 1.
P.P.S. The sliding scale pricing concept gets used all the time. It is especially predominant in 50/50 raffles that happen all the time at youth sports events. $5 a ticket or 4 for 20 and so on. That's upscaling on chances, though. YOU just want to cover the fixed expense of the waiter, plate washing, etc, etc. Think of your value chain in the process, and then call Porter. (That's an economics joke, so it ain't funny, I am sure.)
P.P.P.S. That's it. I got nothin' more.
Hmmm. Why not create your own fortune cookie by just adding it on top of a regular almond cookie? Just fold the fortune. And we can add a bunch of weird fortunes for you, to save you the trouble. Now that would be different.
Weren't you selling those cookies for $3.50 a year ago? ( My memory scares me - when it shows up.) Frickin' inflation.

I, for one, would feel validated if I got a fortune cookie that told me "NO GOTS!" (They're easy to make, but time-consuming if you don't have a production line helping you with the fortune-placement, folding.)
You know, if you just made one really big cookie and drizzled hot chocolate on it people wouldn't complain. But then again every time I go to a restaurant the portions are so huge I can't eat dessert anyhow so it just doesn't matter.
There's a dessert that's been appearing in some nice restaurants around where I live. It's fancy without being fussy, and I think it's fairly cheap to prepare. You put a small ball or two of vanilla gelato (somewhere between a grape and a golf ball) in one of those old-fashioned chalice-style beer glasses, kind of like a bowl with a stem, thick glass. Put it on a saucer with a couple of wrapped good-quality small Italian anise cookies. Put this on the table. Then come back with an espresso cup filled with a shot of hot black espresso and pour it in. It's unique, it's tasty and interesting, hot and cold, bitter and sweet, and customers love the little show of putting it together. Do they do that sort of thing in Chicago?
I'm so happy I stopped by and didn't miss your P.P.P.P.P.S. I'll be co-opitng all these sayings. I might even make some goddamn cookies tonight.
I'm glad to hear that you are an equal opportunity ripper offer. Those cookies are gonna cause you nothing but trouble. And, why couldn't you list what cakes you offer? You trying to piss off Freaky, too?
Customers are just spoiled. Carry on, Cookieman!
good lord, I think a single cookie at *$ is something like 1.85, your customers are making out like bandits.
ten in the morning? I'd be happy to come help you make cookies. Course, there won't be any left over for the customers to bitch about.
Who complains about cookies? Sheesh! Don't you just love working with the public? At least all of their whining gives you great stuff to write about. Speaking of fortunes, I got an odd one last week: "Your teeth have a secret." No shit, that's what it said. I saved it because it's so wonderfully weird.
Having a cookie rotation like that would cause me and the significant other to plan our visits on that basis.

Me: "Where you wanna go eat?"

Him: "Squirrel's got Ginger Snap Lemon Crème Sandwich cookies tonight."

Me: "Squirrel's place it is."
The 3 cookie plate would solve a major eating out issue in my family. 3 kids+3 cookies (all the same kind) = no fighting over who got the most of the dessert that we made the kids split. $4 is a BARGAIN for that kinda peace.
just sayin' here - what's with no chocolate-chip version?
ha! I like the random cookie idea. Let's see: "You ate the pasta!" or "There's a hat rack on it" or "Here's where you buy the toaster!"

Random is good.
Quite the dilemma...

though, I can't stop laughing at “Boom-boom in the zoom-zoom”
Customers negotiating set prices in restaurants? I thought this phenomenon was limited to the land of retail. Not all the world's a flea market, high maintenance diners/shoppers. Save the haggling for garage sales!