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MAY 15, 2009 12:02PM

Baseball's Strange Allure: Attendance Steady Despite Economy

Rate: 11 Flag

While sales of luxury goods such as jewelry and fragrances are expected to drop 20 percent in the first two quarters of 2009, one luxury item continues to sell: baseball tickets. Attendance is down only 5.2% compared with the same number of home games at each park a year ago, a number which encourages MLB Commissioner Bud Selig: "I think clubs, overall, have been extremely sensitive to the economic environment in this country, and I'm proud of the way they have reacted."

Twelve of the 30 MLB teams have actually seen an increase in their attendance and those who have not have been hoisted by their own petard, like the Yankees who infamously attempted to charge $2,500 for premium seats.

yankeestix3

Baseball has survived the Civil War, the Black Sox scandal, two World Wars, the Great Depression and the steroid era so perhaps it is not surprising that during our current recession Bud Selig can brag "I think you won't be able to recognize baseball in the next five to 10 years. That's how fast we're growing."

Yet the continued prosperity of the game surprises me.  Baseball is an almost perfect sport--the stats, the prospects, the gossip, the trade rumors, the tradition--the latest issue of Baseball America reads like US Weekly for guys. The only problem is the game itself.  Let's face it baseball fans, watching a game can be a little dull.  Even Stephen King, the man who literally penned the book on what it means to be a Red Sox fan, was caught reading a book during a Red Sox playoff game last year.

stephenking

I've been to about a dozen baseball games in my life and have sat everywhere from behind home plate, where the sun shone directly in my face the entire game, making the whole experience uncomfortable, to the outfield bleachers and the upper deck, where I found it nearly impossible to keep track of a three inch sphere when perched nearly 500 feet away.

If there is one luxury I will cut during a recession, it is my annual pilgrimage to a big league game.  I can understand why 3 million more people each week are going out to the movies this year compared to last. Movies are escapist fare and a good one like Taken can take you on a non-stop two hour thrill ride and make you forget your economic woes like a really good high. But baseball? Who has ever described baseball as a thrill ride? And when a pitcher like Dice-K throws more balls to his first baseman to keep the runner honest than to his catcher, the only thing I feel like escaping from is the game itself.

 


 

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I'm glad to hear attendance is doing well. So far it looks like the division races should be fairly competitive with no obvious great team. I've been catching some highlights this year on the new MLB channel. Granted there is a lot of downtime within the game. However, the game within the game can't be beat by any other sport.
Baseball is only interesting when every pitch matters. i.e., no earlier than August.
This modest decline means little. The NBA's regular season attendance was actually up this year. The Association had its third best year ever, with total numbers up more than 150,000. Of course, this was helped by the Sonics move to OKC and various recession-aimed discount programs. I attended multiple Hawks games this year at half price ($35 for the normally $70 baseline lower level seats). Just about every team ran deep discounts and offered special rates this season. Same thing is happening over in the MLB, so its hard to judge by exactly how much revenue has been down. Also, as a personal preference, I much prefer watching the NBA live--especially compared to MLB or NFL. The close seats in the NBA are pretty damn amazing.

I watched the part of the Atlanta at New York series last week and the lower levels of new Citi Field (aka Taxpayer Bailout Park) were desolate. People ain't exactly jumping on the pricey seats--even in New York.
I've been to three games at Fenway already, and have tickets to at least three more this season, though I'll probably pick up a couple cheap day-of bleacher tickets on StubHub when some basement team is in town on a weekday. From the sound of it, I'm not entirely alone with this.

Rated, f'sho.
RickyB: I have to agree with you. I can watch an entire post-season game but when you have 162 regular season games, it dilutes the product. It's hard to get up for a Pirates-Padres game in May.

Edgar: I agree with you. Those Mets tickets are $595 a pop. No wonder people aren't buying them.

Stim: I agree with you about the periphery of trade talk and even the in-game strategy. But three hours is a bit much to take.

Thanks to shaggylocks and Rance for commenting.
this is the same thing i noticed when i worked in fine jewelry during the dot com bust in silicon valley: sure, lots of people lost money, but not enough to make them choose different gifts for their friends or treats for themselves. there are appearances to maintain, you know!
Ahhh, but pitchers can throw no-hitters in April. A position player with a goofy smile might be called in to pitch during a blow-out. Someone might steal home.

There's always that "what if" factor that makes the game exciting.
Got to agree with Shaggy, it the "what if's" that make all sports great. What if Tiger shoots a 58 at the Tucson Open, it would be a great moment in sports but doesn't effect much otherwise. The other thing about baseball is that its great for all interest levels. I think it amazing to watch Greg Maddux throw an 82 mph fastball past Barry Bonds on a 3-2 count cause he was looking for the curve. I venture to say that the average fan misses the nuance of that and just plain enjoys the strikeout.
For what it's worth, I think Americans are hopelessly addicted to non-participatory competition. Even in a recession, an outlet of some kind remains a human requirement. Take the credit cards away and we'd likely see an attendance-declining trend.
Shaggy, it's a question of investment to return. In football I watch 16-32 games a season (subtracting some 4pm starts which come on late here and adding some MNF's, which are even later but sometimes an awesome matchup) and get countless moments. How many do I get for even 30 games before July 4th? Not enough.
I don't WORRY about my team (the Phils) until July, but I still watch them and enjoy the play-by-play. Okay, I'm crazy, but anybody here who's seen my blogs knows that anyway. However, I'm too broke to actually go to the games, at least for now. I hope to get to one later this summer.
The Oakland Athletics just completed a nine-game homestand during which their best attendance was just over 16,000, about one-third capacity. Nothing is recession proof. Though I love my White Sox dearly, I won't take in as many games this year as I would like to.
The "baseball is dull" complaint has been around seemingly forever, and parts of the game are dull, of course. But the "boredom" is also part of the experience, part of enjoying a sunny day at the ballpark. That sounds corny, but it's true. You can go to the game and chill out with your friends or family. You don't have to watch closely the whole time if you don't want to, but even if you don't, exciting stuff is gonna happen and you'll end up on your feet cheering.

But if you do watch closely you will see why pitchers throw to first, why Maddux (best pitcher in the last 30 years) throws his "fastball" and why hitters swing. You'll see just how far that throw from deep short to first really is (and it's a looooong way, especially if the third baseman is in mid-air). You'll see the things that look so easy on TV and realize that it really ain't that easy.

And for those who say that baseball isn't interesting until at least August, just ask a team that misses the playoffs by half a game. Was that game they lost against the Pirates in May less important than the game they won against the Cubs in September?
Oops, I meant shortstop, not third baseman.
I would say it is. It's a release from the stressors that face us. Now the Yankees problems with their $2,500.00 block of seats is a whole other story. But over all, movies and sports attendance are constant and/or up. We need to get our minds off of the quagmire.
Rated
Could it be that they are already at rock bottom? Seems to me the stadiums are practically empty all over the place. Could they really get any lower?

Which only goes to show that baseball is wasted on Americans. The only fascinating sport you came up with, and you don't appreciate it.
Baseball really took off during the Depression. It was a good, solid three to fours of entertainment for just a few cents. Even though our credit crunch is nowhere near as bad, in the smaller market towns like Kansas City, the prices are still very reasonable. Tickets can still be purchased ther for seven bucks. That's a WAY better value than a movie. Throw in promotions that offer free tee shirts and hats and people are hooked. At least I am anyway.

Beyond the affordability, I think people look for family activities during hard times. This is an activity that you can talk to your kids and friends about while it is happening without getting shushed, like during a movie.