Not that long ago we usually came back from a holiday with a couple of film rolls, carrying them to the photo shop and wondering what would be on them. It was an exciting moment when we went back to collect our printed photos, leafing through them quickly; looking for that one image we definitely wanted to be a good one and being surprised what we all had photographed, because there was some time between taking the photo and holding the print in your hand. That has all changed. Nowadays we take a digital photo and look immediately on the screen of our camera how it looks like and quickly erase it when we think it’s not good enough to be seen by anyone else. Then we get home (or to the hotel), upload the images to the computer and some of them make it to be printed or even become part of a photo book, but most of them remain digital files.
Will some day the printing disappear completely? I don’t think so. Even Instagram images can be printed as stickers, small art prints and little books. The service is called Prinstagram and booming. It is just such a completely different feeling holding the print in your hand, putting the sticker with your own artwork on the fridge, giving a birthday card with an image you took to a friend than grabbing the smart phone and looking at the digital file. With a digital file only our eyes are feeling, with a print also our hands feel and the image becomes a multi dimensional sensual experience.
Ute Sonnenberg for www.rohoyachui.com