Kimberly-Clark is doing collaborative innovation sessions for specific problems and opportunities. They recruit outside “mentors” that come in for a day to help solving specific problems and to explore opportunities the company is looking at. The outside-in view of the mentors allows a deep dive into the issues with strategic and practical insights as the result, that otherwise would have taken weeks to gather.
Now imagine you add photography as an accelerator to this process and you get One-Day Acceleration Sessions for various business purposes. From innovative leadership sessions to brand innovation, product development and all in between, acceleration sessions with photography are the insular-mind-blowing incubator that saves time, money and resources.
And how is this possible? It is common knowledge that our conscious is only the tip of the iceberg sticking out of the water and our subconscious is the huge rest of the iceberg under water. Our subconscious knows much more than our conscious, we just struggle to get access to its enormous source of information, at least we did. Photography is the key to open this immense resource to us and allows us to benefit from it. By adding photography to for example leadership sessions it allows us access to these resources of knowledge, speeds up the process and lets us gain insights and ideas we otherwise would need months or even years.
All Innovation and knowledge is in us. Photography makes it visible, physical and ready to use. A click on the shutter is the key to innovation, leadership and success. It’s as simple as that.
Photography, the business tool of the future and the future has started now.
Ute Sonnenberg for www.rohoyachui.com