Direct Marketing News forecasted this year would be “the year of the story” and big brands like Nike, Google and Kimberly-Clark use storytelling as a means of communication and leadership. (via Fast Company).
How do we fit in? Which role play stories in our lives? We write blogs, we photograph and we make photo books. We all got stories to tell and digital media allows us to share them with the world and anyone who wants to read them. Imagine only a few years ago. Who was writing a blog? Who was making photo books? Digital photography and social media created easy tools and platforms for expression and suddenly stories were told in words and pictures. Storytelling became accessible to anyone. No publisher would decide if a story was good and allowed to be told. The people are now deciding which story they like. It is amazing how many great storytellers are out there, only browse on this platform and you find the most talented people.
What I would wish for an easier storytelling with pictures is an online tool with templates for photo ebooks, you know just like the Apple photo book templates, but then online and postable to all social media platforms and blogs. The photo ebooks would appear then as small flipbooks, just like blog posts and you click on them to leave trough. Or am I just living under a rock and this tool is already there? If yes, please let me know! It would be so much fun to make easily and quickly online photo ebooks, but just as beautiful as the gorgeous Apple photo books.
Or is this just the idea photo storytelling needs?
Keep telling your stories! Happy creating!
Ute Sonnenberg for www.rohoyachui.com