R.I.P.
Gourmet Magazine, 1941-2009
Fare thee well, Gourmet.
Up until now, I've managed to observe the implosion of magazine after magazine (even though some of them were old favorites) with a certain cool, detached sense of inevitability.
It was simply a given that the Internet would ultimately destroy short-term print runs (i.e., newspapers and magazines). Why waste all those trees and ink on a publication that has a shelf life of 1-29 days, after all? Move it all online, my intellectual self said. Get on with it.
And yet, this morning, when I heard that Gourmet magazine will be laid to rest by its parent company, Conde Nast, I felt genuine pangs of loss and regret.
Gourmet (and its surviving sibling, Bon Appetit) is, quite simply, a fundamental part of who I am in the kitchen. Every month, throughout the 90s and the early 2000s, it was always there, a reliable source of recipes to be attempted (generally successfully, but occasionally mangled in the most amusing of ways), ingredients to be pored over, techniques to be adopted, equipment to be lusted after.
The new month's issue of Gourmet was a map, an itinerary, and a compass all in one, and the adventure was Eating & Drinking.
Now, I'll admit it.
In recent years, sometimes I didn't get around to actually taking the plastic wrap off of the actual physical magazine (the subscription to which has, not coincidentally, been a predictable annual Christmas gift from Mom since I graduated from college).
The recipes, after all, were all online at Epicurious.com. Bon Appetit's recipes, too. I could search based on what ingredients I had in the refrigerator and/or freezer. I didn't need to flip through the actual publication.
But still, there Gourmet remained, on my coffee table, occasionally nudging its glossy cover full of food porn mischievously into my line of sight, like an elegant dog that might like to be petted but doesn't want to be too demanding about it.
I'm really going to miss it.
So now I'm re-thinking the plan I made last weekend to gather up all my back-issues and bring them to the place I work, so patients and families will have something timeless to browse. I admit it. I'm feeling selfish.
This magazine--this silly, nearly 70-year-old magazine that existed to print ads for things I could never afford--has had a real place in my heart. It helped me become a better cook.
It made me brave enough to try dozens, maybe even hundreds of foods I would never have thought to place in my mouth.
It offered me necessary escape fantasies when I was trapped in a town for four years with only Wal-Mart as a source for groceries.
It deserved better.


Salon.com
Comments
R
I realize that Gourmet & Bon Appetit were direct competitors owned by the same conglomerate, but damn it, Gourmet's got the history. I've got a 1955 Gourmet cookbook that I just treasure. Grrrr.
What are they thinking?
Teddy, I used to watch Food Network religiously before Emeril slowly took over, followed by the evil that is Rachel Ray. :-S Now, not so much. (And I haven't threaded my sewing machine in years, but PR almost makes me want to. Then I remember all of my sewing projects involve more time with the seam ripper than actual sewing, and the feeling passes.)
Voicegal--eventually, all will be available through Kindle. Right? I suppose I'll have a lot more space in my house once I've replaced all the physical books with virtual ones.
Darn.
NO NO NO NO NOOOOO!!!
Ruth!
Ruth REICHL for the love of all that is good and tasty!?!
I can't... I won't...
::sadness::
(thumbified with much grief)
oH heck. Rated with tears. Real tears.
(I'm sad that print media is being so quickly decimated too)
-rated-
I understand your grief ...it did deserve better!
R
Even though I didn't rip pages out for recipes I could get at their epicurious site, I still read the paper Gourmet every month. The mag had *menus*, not just recipes, and stories and gorgeous photography. What Jodi said: no Ruth Reichl??? I'll never forget her story about the electric ice cream maker that she was testing; it made great ice cream but was so loud she had to leave the house while it was on. I didn't buy that one; thanks, Ruth.
We still have Saveur. For now. What are we foodies to do? What a sad day.
I always wanted to "do" Rachel Ray... just saying. ;)
Well, poop. If CN had to throw one of its children out of the lifeboat, I'd have preferred that Gourmet would be the one to survive.
Donning a black veil to rate this elegaic post.
RIP Gourmet. "R"
But damn, I'll miss the food photography.
No. You're not, and I'll tell you why. Every time that magazine hit your mailbox, you were given an opportunity to page through it at your leisure, delight in your discoveries, and most of all KEEP IT. It was as PERMANENT as it could be.
Sure, I'm all for saving trees too. But the internet is Terminator 2m able to shift and twist into new and (occasionally) weird shapes in a moment. It is the epitome of IMPERMANENCE. So even if they posted every recipe they ever put in a magazine, tomorrow it could all be gone.
Poof.
I love the fact that it is easier to move electrons through the ether than it is to move a magazine through the mail. But once you GET the magazine, it's YOURS.
*Removes hat, bows head*
I especially enjoyed when they would describe an entire meal, from the cocktails and appetizers to the after dinner drinks and desserts.
Sad.
A couple of years ago, I did notice that both they and Bon Appetite were actually awfully much alike, and why should I pay for them both, and finally, I couldn't afford to subscribe to either...
Guess it's time to get out the boxes of old issues and have a good long saunter down memory lane.
Bon Appetit does publish some excellent recipes. Here is one for Thanksgiving: http://www.epicurious.com/recipes/food/views/Mocha-Pecan-Pie-with-Coffee-Whipped-Cream-2617, and one for Christmas: http://www.epicurious.com/recipes/food/views/Ginger-Shortbread-Cookies-3197.
Nice memorial, VR.
Ugh, why do so many men say this? If you care about your coronary health, though, you won't eat her cooking.
As time went by, I became less adventurous and pared my cooking, such as it was, down to a few basics. A couple of years ago, I perked up long enough to discover the Barefoot Contessa (Ina Garten) and Cook's Illustrated, both of which somewhat revived my moribund cooking chops.
During this renaissance, I started buying Gourmet again -- I think I may have even subscribed to it for a year -- and was dismayed to find that it was, at least to my eye, no longer a cooking-oriented magazine. It had morphed into an upscale, exotic travel-and-restaurant focused, snooty publication. I could go through most issues and never find one recipe that I would actually want to cook in my own humble kitchen. If I want a travel magazine, I'll buy a friggin' travel magazine. If I want to cook, I'll buy something else, or I'll watch a show on the Food Channel.
In short, I think Gourmet absolutely lost track of who their target audience really was, and suffered the consequences.
RIP, Gourmet, for all those wonderful wrinkled, yellowed recipes that I still have in my files, but none of them from within the past twenty years or so.
rated.
I've missed a wonder
which of us dont have magazines lying in the plastic cover taunting the conscience? Rtd.
Hey - a friend has some bound copies of Gourmet from 1971 (etc) she's trying to get rid of if anyone's interested...
Great piece!