Verbal Remedy AKA Denise

Verbal Remedy AKA Denise
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OCTOBER 5, 2009 6:10PM

I'm Donning Black for Foodie Tuesday

Rate: 58 Flag
gourmet 

R.I.P.

Gourmet Magazine, 1941-2009


Fare thee well, Gourmet.

Up until now, I've managed to observe the implosion of magazine after magazine (even though some of them were old favorites) with a certain cool, detached sense of inevitability.

It was simply a given that the Internet would ultimately destroy short-term print runs (i.e., newspapers and magazines). Why waste all those trees and ink on a publication that has a shelf life of 1-29 days, after all? Move it all online, my intellectual self said. Get on with it.

And yet, this morning, when I heard that Gourmet magazine will be laid to rest by its parent company, Conde Nast, I felt genuine pangs of loss and regret.

Gourmet (and its surviving sibling, Bon Appetit) is, quite simply, a fundamental part of who I am in the kitchen. Every month, throughout the 90s and the early 2000s, it was always there, a reliable source of recipes to be attempted (generally successfully, but occasionally mangled in the most amusing of ways), ingredients to be pored over, techniques to be adopted, equipment to be lusted after.

The new month's issue of Gourmet was a map, an itinerary, and a compass all in one, and the adventure was Eating & Drinking.

Now, I'll admit it.

In recent years, sometimes I didn't get around to actually taking the plastic wrap off of the actual physical magazine (the subscription to which has, not coincidentally, been a predictable annual Christmas gift from Mom since I graduated from college).

The recipes, after all, were all online at Epicurious.com. Bon Appetit's recipes, too. I could search based on what ingredients I had in the refrigerator and/or freezer. I didn't need to flip through the actual publication.

But still, there Gourmet remained, on my coffee table, occasionally nudging its glossy cover full of food porn mischievously into my line of sight, like an elegant dog that might like to be petted but doesn't want to be too demanding about it.

I'm really going to miss it.

So now I'm re-thinking the plan I made last weekend to gather up all my back-issues and bring them to the place I work, so patients and families will have something timeless to browse. I admit it. I'm feeling selfish.

This magazine--this silly, nearly 70-year-old magazine that existed to print ads for things I could never afford--has had a real place in my heart. It helped me become a better cook.

It made me brave enough to try dozens, maybe even hundreds of foods I would never have thought to place in my mouth.

It offered me necessary escape fantasies when I was trapped in a town for four years with only Wal-Mart as a source for groceries.

It deserved better.

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No online version? That's so sad. This whole loss of paper media is depressing.

R
The beancounting geniuses at McKinzie said to shutter it entirely, John. And so that's what CN is doing.

I realize that Gourmet & Bon Appetit were direct competitors owned by the same conglomerate, but damn it, Gourmet's got the history. I've got a 1955 Gourmet cookbook that I just treasure. Grrrr.
Who thought the paper media would go the way of the dinosaur? Very sad. Oh well., there's always Jacques Pepin recipes online.... ~R~
i hear you, girl. so sorry for your loss. i'm one of those people who "can't" cook and make you insane. i'm the same way with fashion. i can't afford shit but i LOVE watching project runway -- i hated Fashion Show too -- looking at the magazines to see what's happening and maybe do some tiny little thang that is In this year. i gather that the Food Network doesn't do it for you. what about Top Chef? (yes, sadly, everything is about tv in my world.) love love love and gratitude
I'm worried that the internet is going to kill all cookbooks, too.
That's horrid. I have a huge Gourmet magazine cookbook I treasure.
What are they thinking?
I've never been a gourmet--can't cook worth a damn. But I am a gourmand. I'm going to have to rely on Foodie Tuesday to keep me going now, I guess.
Aw man, that sucks. I'm so sorry.
And then there's the part of me that wants to say, quit whining. I'm probably just being like those geezers who mourned the loss of the slate in schools when it was replaced by those newfangled notebooks. Or the grandpas who were sure no respectable person would ever replace their horse and carriage with a horseless carriage. Or something.

Teddy, I used to watch Food Network religiously before Emeril slowly took over, followed by the evil that is Rachel Ray. :-S Now, not so much. (And I haven't threaded my sewing machine in years, but PR almost makes me want to. Then I remember all of my sewing projects involve more time with the seam ripper than actual sewing, and the feeling passes.)

Voicegal--eventually, all will be available through Kindle. Right? I suppose I'll have a lot more space in my house once I've replaced all the physical books with virtual ones.

Darn.
I feel kinda guilty about this. I've not bought an issue in years simply because I could get all the recipes on Epicurious - and a good bit of the content from the magazine too... But I didn't want to kill it. :)
Replace it with La Cucina Italiana. You won't find the ingredients at Wal-Mart, but you will be happy. Deliriously happy.
NO.
NO NO NO NO NOOOOO!!!

Ruth!
Ruth REICHL for the love of all that is good and tasty!?!

I can't... I won't...

::sadness::

(thumbified with much grief)
NOOOOOOOOOOOO breathe OOOOOOOO!

oH heck. Rated with tears. Real tears.
Bummer (though I'm a Bon Appetit guy).
I just know that someone is going to blame me that this happened because I never took to cooking. Probably my mother. Don't tell her I was here.
Not that it matters to me or my box of mac and cheese, but any aged paper publication going down is a sad day. I'd hang on to those issues if I were you and place them in a special place. I wouldn't consider that selfish at all.
Ah, Sweetheart...alas, another loss of a trusty friend...I knew you'd bee shedding a tear at this news. But truth is...You are an astounding cook and certainly no longer need recipes. Your culinary repertoire is extensive and delicious. Why not publish your own online cookbook? Now there's a thought... ;0)
(I'm sad that print media is being so quickly decimated too)
-rated-
As I wipe away a tear...I realize my subscription which my mother always got for me was for Bon Appetit...and I better renew it before I have to ask Lauren for a black apron :(

I understand your grief ...it did deserve better!
R
That's the death of an icon, for sure! It was a staple in my grandma's house and then my mom's - though I think my mom was totally into it for the beauty vs. the recipes. Sorry for your loss.
My daughter emailed me earlier today with the news; we both agree we're devastated. Sorry, but I tried and don't like Bon Appetit.

Even though I didn't rip pages out for recipes I could get at their epicurious site, I still read the paper Gourmet every month. The mag had *menus*, not just recipes, and stories and gorgeous photography. What Jodi said: no Ruth Reichl??? I'll never forget her story about the electric ice cream maker that she was testing; it made great ice cream but was so loud she had to leave the house while it was on. I didn't buy that one; thanks, Ruth.

We still have Saveur. For now. What are we foodies to do? What a sad day.
This is sad news for me too. I guess this means that the few Gourmet mags I have lying around the house might be collector's items some day? Not that I have any interest in parting with them.
I feel so sad for you. I have no idea about this magazine, but now I miss it, too!
Please, please tell me that its recipes---along with BA's---will remain available at epicurean.com.
"...I used to watch Food Network religiously before Emeril slowly took over, followed by the evil that is Rachel Ray."


I always wanted to "do" Rachel Ray... just saying. ;)
Right next to Julia Child was the broad brown spine of my mother's copy of the Gourmet cook book. I have a second hand copy that I've hardly touched, but bought in the conviction that it was a kitchen sine qua non.

Well, poop. If CN had to throw one of its children out of the lifeboat, I'd have preferred that Gourmet would be the one to survive.

Donning a black veil to rate this elegaic post.
Sad day at Conde Nast.
I arrogantly laughed at the titles Conde Nast was scrapping until I saw Gourmet on the list. Tis a shame.
True you can get all the recipies online somewhere or the other, but still it's just not the same as the printed magazine! I share your loss on this one!
Two Thousnad years from now, those exploring us from far away, will astinishingly note of a soon to occur era, "My God, there were no books." They will refer to it as 'The Second Dark Ages."

RIP Gourmet. "R"
"wasting" trees is excellent for the economy, esp up here where I lives...
I'm officially labelling this black foodie tuesday...
No plans to close the site or anything else so drastic were mentioned, just for the record.

But damn, I'll miss the food photography.
I'm probably just being like those geezers who mourned the loss of the slate in schools when it was replaced by those newfangled notebooks.

No. You're not, and I'll tell you why. Every time that magazine hit your mailbox, you were given an opportunity to page through it at your leisure, delight in your discoveries, and most of all KEEP IT. It was as PERMANENT as it could be.
Sure, I'm all for saving trees too. But the internet is Terminator 2m able to shift and twist into new and (occasionally) weird shapes in a moment. It is the epitome of IMPERMANENCE. So even if they posted every recipe they ever put in a magazine, tomorrow it could all be gone.

Poof.

I love the fact that it is easier to move electrons through the ether than it is to move a magazine through the mail. But once you GET the magazine, it's YOURS.

*Removes hat, bows head*
Digital-only media is the nightmare of library and archive types like me. Sure, searchable databases are spectacular, but long-term historical collections need to be in some permanent format, like Bill S. says. Paper has fit that bill for a couple thousand years. Digital media are impermanent. I guess it's the zen school of publishing now.
I love the magazine too and am saddened by it's demise. Congrats for the great cover spot!
I am in mourning too. Some of the most outstanding things I ever cooked (all desserts for some reason) came from Gourmet. It is a sad day indeed. When I was cooking for a living Gourmet often provided me with inspiration and great ideas, not just with actual recipes, their beautiful photography was great for presentations.

I especially enjoyed when they would describe an entire meal, from the cocktails and appetizers to the after dinner drinks and desserts.

Sad.
Alas, I am in morning also - someone who lived in the Air Force barracks with me in the late 1970s gave me six or seven issues that they had, I guess thinking that I had an interest in all that high-class stuff. I had a subscription for years, have boxes of old issues in the garage, and little notebooks full of recipes copied out of them by hand. Some of the best stuff I ever cooked for friends came out of Gourmet, as stuffy and high-toned as they were, back then. It was actually kind of endearing.
A couple of years ago, I did notice that both they and Bon Appetite were actually awfully much alike, and why should I pay for them both, and finally, I couldn't afford to subscribe to either...
Guess it's time to get out the boxes of old issues and have a good long saunter down memory lane.
Very sad. My mom and I put together Thanksgiving dinner using one of the featured Thanksgiving menus from Gourmet each year. This was a favorite that we returned to several times: http://www.epicurious.com/recipes/food/views/Roast-Turkey-with-Sausage-Fennel-Stuffing-and-Madeira-Gravy-13279.

Bon Appetit does publish some excellent recipes. Here is one for Thanksgiving: http://www.epicurious.com/recipes/food/views/Mocha-Pecan-Pie-with-Coffee-Whipped-Cream-2617, and one for Christmas: http://www.epicurious.com/recipes/food/views/Ginger-Shortbread-Cookies-3197.
m.a.h, epicurious.com is saying they will continue to house recipes there and will continue to post new content as well. Here's the story: http://www.epicurious.com/articlesguides/blogs/editor/2009/10/epicurious-gourmet-the-future.html
Gourmet was a gift I used t give to newlyweds. I used it for years, until Julia's books stole my heart. End of an era for sure.
Nice memorial, VR.
I always wanted to "do" Rachel Ray... just saying. ;)>>>>>>>>>.

Ugh, why do so many men say this? If you care about your coronary health, though, you won't eat her cooking.
Back in the early-to-late 70s, when I was living with -- and later married to -- my husband, I was one of those who believed that "the way to a man's heart was through his stomach." I cooked up a storm. Gourmet magazine became one of my stalwarts, along with Julia Child's two cookbooks, a dog-eared James Beard paperback which had a great recipe for Coquilles St. Jacques (yes! I actually used to cook stuff like that!) and, I must confess, Helen Gurley Brown's Single Girl's Cookbook. I even had dinner parties in those days (ah, youth!).

As time went by, I became less adventurous and pared my cooking, such as it was, down to a few basics. A couple of years ago, I perked up long enough to discover the Barefoot Contessa (Ina Garten) and Cook's Illustrated, both of which somewhat revived my moribund cooking chops.

During this renaissance, I started buying Gourmet again -- I think I may have even subscribed to it for a year -- and was dismayed to find that it was, at least to my eye, no longer a cooking-oriented magazine. It had morphed into an upscale, exotic travel-and-restaurant focused, snooty publication. I could go through most issues and never find one recipe that I would actually want to cook in my own humble kitchen. If I want a travel magazine, I'll buy a friggin' travel magazine. If I want to cook, I'll buy something else, or I'll watch a show on the Food Channel.

In short, I think Gourmet absolutely lost track of who their target audience really was, and suffered the consequences.

RIP, Gourmet, for all those wonderful wrinkled, yellowed recipes that I still have in my files, but none of them from within the past twenty years or so.
Crap. I just got a new one-year subscription three days ago!
I must admit that although I was a Gourmet subscriber for years, they had lost me due to focusing away from cooking.
Great sadness falls on many kitchens tonight. :(
rated.
This shocked me, as well as Modern Bride.... I thought they would never go away!
Hard to understand this one, although I guess it had flatlined.
what a nice tribute!!
I've missed a wonder
Inevitable.

which of us dont have magazines lying in the plastic cover taunting the conscience? Rtd.
If they had just changed the name to "Contemporary Gourmet" or "At the Table With Ruth" or something like that, it would have (maybe) survived. The name "Gourmet" really fell out of fashion.

Hey - a friend has some bound copies of Gourmet from 1971 (etc) she's trying to get rid of if anyone's interested...
It really is a black day to see these magazines go under. I love cooking magazines and I feel for all the people who lost their jobs. Thanks for doing this post.
This is so sad. Gourmet was certainly an icon. I love cooking magazines also and this one will be greatly missed.
Verbal, I was thinking Tuesday morning how great it would be to see this featured...and It was a short time later....I think it was because I was holding the Rabbit's Foot and visualizing very strongly....then I thought...."Naw....This story's merit far outweighs my measly good luck charm!"

Great piece!
Totally deserving of the cover- just what I thought when I first read it and lamely didn't comment. Great post, Verbal.
I think the Food Network and its website has eaten into the food publication business. With 24/7 food programing and recipes and directions at your finger tips (via the web) a food magazine does not hold the same value.
This is a terrible loss for food lovers everywhere...
My God! It's older than I am, and I'll miss it. I used it for Holiday gifts!!!
I had to comment even before I read the rest of your piece. I LOVE this magazine. I hate to throw them out. How sad! How sad indeed. Egad. I can't believe this. It's the magazine of hopefulness and beauty and yummy food.
Hear, hear. I feel the same way. This magazine coaxed me out of the culinary ordinary. But more than that, it was always such a work of art. No, I did not read every one cover to cover...though I might now. And no, I'm giving none away. Sigh.
Aw. This makes me sad. But thanks for getting this up there for all of us to see.