voicegal

voicegal
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Cleveland, Ohio, USA
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July 05
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teacher, writer, singer, actor, with a passion for gardening, traveling, and urban wildlife sightings. banner photos © 2009 by voicegal

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DECEMBER 30, 2009 7:35PM

Netflix Killed my Video Store

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I have trudged there through the crackling frozen snow, blind with fever from the flu.  Or inhaled the scent of a spring evening while walking there, as I contemplated a love story well-told. I have searched there for answers to the human condition, sometimes finding them.

I spent hours scanning titles there, hoping to combat boredom, depression, and loneliness.  I looked for romantic comedies to throw off the blues.  Or epic tearjerkers to help me cry.

Living in my neighborhood off and on for twenty years, I bought myself a condo here sixteen years ago, mostly to become part of the vibrant neighborhood with locally owned businesses and a diverse clientele. I like dropping by the used bookstore or the funky Russian pharmacy on a summer day to talk to the proprietors and ask how things are going.  The local video store has been a lively part of the neighborhood since 1983.  It stocked all the new films, but had an extensive classics, foreign, and “arty” collection that suited the neighborhood and its patrons.  I watched it change through the years from VHS and rentable video players to DVD and Blueray. 

Les, the owner of the video store, knew me by name, and offered me small kindnesses when I visited.  He ordered the long forgotten film Oscar and Lucinda on DVD, just because I asked. Les was always available to offer recommendations when I had already seen all his recent acquisitions.  His staff of young people was quirky, but knowledgeable about the stock.  You could describe a plot and they could take you right to the movie.  Often trailing a bulldog, a kid, or a half-eaten sandwich on the way.

Les tried his best to keep up with the times, offering longer viewing periods for rentals, coupons, and special sales.  In the last year, he tried on-line coupons and e-mailed announcements.  But eventually, Netflix killed his video store.  Tomorrow is Les’ last day in business. 

I am so sad to lose this friend, a go-to pal in the neighborhood.  I am so sad to see the loss of a local business, a place where the staff knew my name, could recommend titles suited to my likes, and had an encyclopedic knowledge of their stock.  I am so angry that other video stores in my area don’t have such an eclectic inventory or knowledgeable staff.

In the past months, I’ve been buying a lot of DVDs from Les, bolstering my library against the oncoming drought, hoping to make a small dent in his inventory sale.  Yesterday he gave me one of my purchases for free.  Just because. 

Les is like that.  Goodbye my friend.

 

text copyright voicegal 2009

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Reading your post made me realize just how much my own neighborhood has changed in recent years. Many a fine business and restaurant has closed its doors, the owners, many of whom I considered friends, never to be seen again. This is no longer a country where the little guy can hold his own against big corporations. Sad. I miss the personal attention and sincere friendliness that comes with being on a first name basis.
R
Donna, it makes me so sad. I moved to this neighborhood to avoid the anonymity of suburbia, but it is still slowly creeping in.
The Internet is changing a lot of things. Some of the changes are great, empowering and networking people and allowing access to information. Some of them aren't so cool. I'm sorry you're losing part of your neighborhood:(
ya know, nana, if I lived in a rural area, I would LOVE Netflix. I guess I'm really pissed off at the hundreds of people who live in this neighborhood who couldn't be bothered to walk a block or two to rent a DVD to support a local business. In fact, some of them actually walked to Les' store to read the box so they could go home and order it from Netflix. Sigh. :(
I can't think of a place cooler than the neighborhood video store.

I worked for Video Chest in Portland Oregon four very formitive years of my life. We knew everyone in the neighborhood. When one customer was too sick to return his video and another regular was desperately wanting to see it, one of the boys would jump on his bike to retrieve it.

As a young person with a limit of two free movies a night I sure saw a lot of things that in this instant gratification world, I don't know young people would sit through. I watched Pedro Almodovar and Vim Wenders films concentrating my 16 year old brain on them because I figured that if they made it to the video store they must be important enough to watch. Today a kid has no reason to concentrate or figure out the deeper meaning of Das Boat.

I worked for another company Rentrak Corporation in Portland Oregon and spent many hours talking to video store owners. I had the job of selling more copies of movies to stores of the big giant new releases, yet often got into great discussions about great films. They were such interesting well meaning people competing against technology from the start. Many of these stores had several side lines including tanning, VCR repair, and sportscards. I am happy that the big stores like Hollywood and Blockbuster are closing their doors now too instead of eating away all of the Mom and Pop stores first.

My very large mega-metropolis town of Las Vegas has not one place I can take my children and roam the aisles looking for a gem to watch in the evening. A way of life, lost forever.
WriteNOWMom, you GET IT. Completely. It was a gathering place, of sorts. Celebrating art and film and complex ideas. Hard to find places like that anymore.

Love Almodovar and Wenders. Though I doubt I would have been able to watch them at 16! Thanks for reading and commenting.
So do bot comments help me to get on "most viewed?"
Yeah. I hear ya'. It's harder and harder to find a video store that has anyone live, let alone anyone who knows movies. ::sigh::
owl, sometimes I feel like I'm getting so old...
It's always sad to see progress take down a neighborhood icon.
I live basically across the street from the Los Angeles version of your video store... it too is dying an undignified death... sad... but Netflix isn't the only culprit.. and in fact even they are moving as fast as their feet can carry them into the realm of Digital Downloads - internet access and delivery right to your TV is coming so fast that by 2013 people will be writing laments to the 'old days' when DVDs, tucked inside red envelopes used to arrive in the mail.

brave new (digital) world.
we will buy everything cheap but Walmart will be the only employer left and the government too
I feel sad foe Les or any other small businessman who falls victim to the giant Internet behemoths.

But I love Netflix.

Two small Video stores and two Blockbusters have closed in my area in the last three years - there is one remaining.

But I love Netflix.

May I offer my expertise to you if you are looking for movies on Netflix? Give me a chance. Quiz me - whatever. Let me know your tastes. I am good at this. I have over 3,000 DVDs in my personal collection. I can make suggestions.

But there's nothing i can do for Les - sorry.
Neighborhood stores are a dying breed. There are very few independent stores remaining in my area. The next things to go will be Book Stores, I suspect that Borders will be the next to fall.

Following that Newspapers and Magazines will go down. I will tell what I do fervently hope goes bankrupt: ALL OF THE COMPANIES THAT MAKE VIDEO GAMES!!!!!

They are the most Amoral/immoral toys filled with things little kids should never have to see, unbelievably callous, merciless, vicious and irredeemably, violent characters, situations and events.

I think humankind is about to make a sharp move down the evolutionary ladder, lead by idiotic parents whose jobs (for those who still have them) homes, material holdings and sexual presence is far more important to them than the moral intellectual health of their rather lightly regarded offspring.

Very fine article, Rated!
violence
oh owl, I am starting to be obsolete.

yeah, Michael, it's progress and all... but my life will be poorer without it.

ASKaPUNK, I can keep keeping up. But the human element is rapidly decreasing. And where will we all be then?

Kathy, I keep hoping there will be a resurgence in the need for human contact. God save us if there isn't.

Duane, I will be PMing you in the future for your help. Thanks for offering. Human interaction is good.

Professor, as a single person, I work hard to not isolate myself. I am so afraid that whatever I do, our culture is rife with the need for isolation. Video games are just one symptom. Do kids still play with one another anymore?
What Nana said.

I am sad.
Well, keep your fingers crossed. I am working on a line of games for kids who like to play games and with toys in which they have actual wood and metal parts and which take intellect and ingenuity to play. Let us hope my agent finds a toy company eager to MFR them. If forces kids to play with each other, sitting on the ground or floor or table top.
ablonde, yes indeed.

good luck, professor.
Netflix is not in Argentina ... yet; and video stores (we call them video clubs) are somehow popular ... still. But we have another problem here in my country, a little more third-world-like; people can buy an illegal copy of any movie from street vendors for the same price as renting it from the video club. It is very sad.
Kisses and happy new year,
Marcela
Marcella, a very happy new year to you, too. I wish there were answers to the world commerce questions.
Netflix has its act together. If you have ever watched or read anything about them, they are very organized. Frankly, I was sick and tired of going to my local video store and seeing more and more gory movies with women as victims and less and less intelligent stories with humans instead of graphics. Netflix gives me many more choices, including documentaries. Video stores have done themselves in.... not all clients are 13 yrs old.
middleagedwoman, I'm sorry that this was your experience. My local video store was a haven of diversity and artistry. And yes, there were the horror movies for the kids, but they weren't the key elements.
We are withdrawing further and further into our own homes. We order our books, our dvds, our clothes, as much as we can, from the Internet. It keeps us from interacting, from dealing with parking. But for those of us who (used) to live in neighborhoods, I can imagine that a lot has been lost. As someone who lives in the country, I rely on the Internet to find most of what I need. But I feel your pain, and I'm sorry for the loss of Les.
Your post reads like the shape of things to come. For now I'm very fortunate in my city having what local consumer polls rate as the best DVD rental store a block from my office, and a very good independent a block from where I live. The staff at both places are great; both friendly and knowledgeable.

But I've been reading in the year-end summaries all the things that have bitten the dust (or are about to) this past decade (cassettes, fax machines, VCRs etc.) and it sure looks like DVD stores will be next.

I wonder if there will be enough cliental to support the human, well-versed employees we can now access. Maybe in the big cities. I hope they don't die out before I do.
yes fingerlakes, you understand. If I chose to live in the country, I would expect this in my life. But in a vital city community, I stay here for the interaction and the human touch. Hopefully, something new will happen to intercede the changes.

Abrawang, I don't know what will happen in the future. I just hope we can keep connecting on a human level.
I will confirm that living in a rural area, in my case a small village, Netflix is a kind of salvation for those who want to watch more than the ten most popular flix of the month. We had a so-so video store that went under before Netflix really took off here. There is a TV store that has a small library and has chosen not to invest heavily in CDs so it is mostly older VHS offerings. The grocery story and one drug store offer rentals of maybe 100 titles each. All those are expensive relative to Netflix: $3 for overnight for new releases and $1 for older movies. "New releases" means up to 6 months old.

I pay $8.99 a month for one DVD at a time from Netflix and can watch literally thousands of movies on the computer in addition. I watch one almost every night. The one's offered on the computer are usually never blockbusters, except the older ones, but they have an excellent selection of lesser known but not lesser quality films.

I know that large chain stores and internet shopping take away the viability of business in this small village. We now have one Wal-Mart within 15 miles and another within 17 miles. Both with groceries so we are now down to one medium sized, higher priced grocery store. The story is the same all over America.

I think the next big business demographic to be hit will be a lot of the larger stores in the malls that try to compete with internet sales, even of big ticket items. Ironically, I grew up at a time when catalog sales, Sears and Montgomery Ward primarily, drove local stores out of business and we would wait for the mail to come to deliver our orders, or trucks to bring in the big ticket items. Internet sales are our new catalog sales. Same idea, different system.

So, as much as it hurts urban neighborhoods the changes can improve what is available to us folk in the sticks.

Excellent post, VG. Sorry for your loss, inevitable as it was.

Monte
Monte, so true. I was in the Craftsman tools section of a local Sears (once the bastion of high quality customer service) and the store is now so geared to internet sales, the clerks couldn't even find what I was looking for, and couldn't check their stock room, because they don't have access to the stock anymore. The US is so dependent on consumerism-- I wonder what will happen in the future if we fail to have human contact in our shopping?
This is just so wrong on so many levels. People talk a good game about supporting local businesses, but it's mostly that -- talk. Thank you for a personal perspective on this all-too-common phenomenon.
The problem is that pesky word "profit". I am a capitalist-I think that we should enjoy the fruits of our labor, however, it appears that no amount of profit is enough. So we have consolidated our businesses into super duper mega businesses (you can cut duplicated jobs, functions etc.) that go public so that the shareholders can make money. Again, I have nothing against return on investment, but how much money is enough? Mega companies are now cannibalizing themselves in order to give their shareholders more profits. And we the public are the big losers as well as unintended participants in the system. We all want cheaper now don't we? And if it comes at the price of having to remain on hold forever to maybe solve a billing problem, well, so be it. We forget that WE are the ones who are putting our friends and neighbors out of work, yet shake our fists at Wall Street for the corporate greed involved which we enable. I concur with the Professor and I hope your line of toys reach the market. I sent my nephew a tic tac toe set on his 5th birthday that had hand carved pieces in the the shape of elephants and giraffes. My nephew's question when he opened the box was "Where does it plug in?" At the ripe old age of five. I have found with my own children that they WILL play together and use their imaginations if they are not indulged with too many electronic toys and games. Voice Gal, I am sorry about your neighborhood video store. Unfortunately it is happening all over the country and often the neighborhood doesn't know they are going under until it is too late. We all live in such a vacuum that we don't know what is going on with the Les's-we are too busy to pass the time and ask.
Can't help but note the irony of the fact that there is a Netflix ad posted on your page.
Emma, seriously, it is heartbreaking to me.

daughter, your summation is very cogent. And I HATE that there is a netflix ad on this blog!
This is a good reminder to buy local whenever possible. Our small town merchants need us, even when we are surrounded by lots of other towns in the burbs.
I have never had the pleasure of visiting a local mom and pop type of video store. I have paid so many late fees at Blockbuster that I should have stock in the company when it was profitable. It is a 30 minute drive for me to go to Blockbuster so it really was not worth the effort. I know they no longer have late fees but they should have wised up sooner. I love Netflix. The free streaming movies are worth the subscription price. I am also upset about local businesses failing. McDonald's ruined alot of our local restaurants, including mine. Lunch trade almost disappeared. Profit in a bar is from beer and liquor not food. If they don't come into eat they don't drink. Sorry, I digress. This a comment not a post. Just saying, I love Netflix.