
Seattle Wiley - Writing Tip - Choosing Words - Time 6:00
"Good writing rests on two things: content and structure. Content - knowing what it is you want to say - comes first. Just as important, though, is structure: the words you choose and the way you build the sentences they are in."
Wiley Brooks has worked for more than 30 years honing his communication and writing skills. He began as an award-winning journalist. Later, he helped manage some of the nation’s most serious corporate crises. He founded and ran two businesses: a very successful PR agency and an Internet company. 


Salon.com
Comments
How's my score?
4 words, 4 syllables.
At a Loss 4 Words Rated
I like small words!
The scoring system might be useful for engineers writing memos or instruction booklets, but I'm convinced it is dumbing down the reading skills of the public.
It's invaded publishing.
Keep 'em coming, Wayne!
Trudge - keepin' it simple
elizabeth - submitted any to the WHA website?
Malusinka - Brooks is aiming his message primarily at PR folks, so much of what he proposes doesn't apply to writers of poetry, fiction, etc. Perhaps I should have included this caviat in the post.
emma - what I said above
Michael - maybe you're better off without Flesch. It's like St. Paul's Epistles - the spirit is willing but the Flesch is weak? (:groan:)
If you look at some of the greatest speeches in US history and do a Flesch test on them, they ALL score well (60 or above). No one ever accuses Barack Obama of speaking down to the public. In fact, he's seen as one of the brightest men ever to serve as president. His inaugural speech scored a 72.5 and he's careful in all his writing and speaking to stay above 60. John Kennedy's speeches did the same, as did Martin Luther King's and even Abraham Lincoln's.
Want to write a best-selling novel? A study done a few years ago looked at the Flesch scores of what was then the top 10 novels, according to The New York Times. Their average Flesch score was 83.0. These were not kids books. These were books aimed at mainstream adults. The books clearly connected with readers because the writers knew more than just how to tell a good story. They knew how to choose words. And what rule did they follow across the board? Use big words sparingly.
The comment that my lessons are mostly for PR people is true (PRWritingClass.com), but only because those of us in PR are paid to deliver our client's messages. The lessons of clear, concise writing, though, are good ones for anyone who wants what they write to be easily understood, whether it's an email, a memo, a big report or even a book.
Did you feel this post spoke down to you? It scored an 87 Flesch. If you want to test something that you write, I have a free tool on my website. Simply copy and paste your draft into the field and click on Get Results. It gives you the score in a blink.
Wiley - glad you got directed here. I did visit your website and offered a couple of my pieces (one flash-fiction, one poem) to the Flesch scorer. They didn't score so well, although I consider them both well written, and comments here indicate that OS members also liked them.
I still contend that for those writing poetry, fantasy, sci-fi, speculative fiction, etc., the Flesch score may be less important than the tone or "atmosphere".
Now, some people write for themselves, not the public. I don't have a problem with that. There are no rules when you write for yourself. I can't imagine writing poetry for anyone other than oneself, which is probably why few people can make a living at poetry. I'd say, though, that if you are writing a novel, you likely harbor a thought or two of making a buck from it. And if that's the case, Flesch can be your financial advisor.
Someone once asked me if I thought many of these novelists diligently copy and pasted their words into a Flesch tool. I doubt it. Some people just know this stuff intuitively. Most of us don't, though. We need someone - or, most likely, something - to ask us if we really want to use that big word. It's still our choice.