Advertisers and the companies that hire them, take note: There’s data showing that more women are watching the Super Bowl than men—and the women are much more interested in the ads. (This news comes from the Harris Interactive poll done for Hanon Mckendry and Mindscape in 2010.)

CBS—obviously aware of this fact—cleverly chose to do a public service announcement about heart health for women. It was certainly in the sweet spot for the Women’s Voices for Change reader demographic. Especially since they chose Mark Sanchez to deliver the message.

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