Stephanie Fierman's Open Salon Blog

Goofy Ads With Which I Am Currently Obsessed

Thu, 24 May 2012 10:05:26 -0400

Overriding emotion during viewing: confusion
INTERNATIONAL DELIGHT ICED COFFEE. Hold on: I will enjoy the product because going out for coffee is too dangerous? As one of the commenters on YouTube says, “International Delight Iced Coffee: For when you’re too much of an idiot to be allowed in public.”

I agree with the ad: #FAIL.

Overriding emotion during viewing: love
DIRECT TV CAMPAIGN
“Don’t Sell Your Hair to a Wig Shop”

I am going to stick with my “love” assessment here because I am so grateful to see some good storytelling, but I wish there was a little tighter grounding in the product (the endings go by in a flash).

Other executions in the campaign:
“Don’t Wake Up in a Roadside Ditch”
“Don’t Have a Grandson with a Dog Collar”

Where The Wild Things Are In Marketing

Mon, 14 May 2012 10:05:22 -0400

Readers know that I’m partial to a couple cartoonists and like to share their work now and then. On my second blog, it’s David Jones‘ Adland. Here, it’s Tom Fishburne’s Brand Camp. This... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.

Ten Tips For Marketers: How To Deflect (Or Correct) A Social Media Blunder

Tue, 14 Feb 2012 09:02:51 -0500

How is it that company after company trips itself up in the social media space? GoDaddy. Aflac. Chrysler. Nestle. Kenneth Cole. Qantas. On and on, over and over. And it’s not just about... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.

Place-Based Retail: Evolve or Dissolve

Thu, 15 Dec 2011 14:12:37 -0500

“Why can’t you be more like your big sister?” Does this approach ever work? Not too often. What such a comparison can do is produce a sibling that spends years trying to be someone he’s not, losing... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.

Sucker Punched By A Gingerbread Man

Tue, 6 Dec 2011 08:12:20 -0500

For the last 3 years or so, I have ordered holiday gifts online from Dancing Deer. My mom and I send a little something to the doctors, friends and associates who make our lives a whole lot better... Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.